PwC entertainment and media 2014 -...
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PwC entertainment and media 2014
Manuel Lopes da Costa
Advisory Leader
Novembro 2014
What’s next?
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PwC
Agenda
Debate
Smartphones
TV
Música
Imprensa escrita
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PwC
Smart devices smarter& smarter
• Crescente capacidade
• Phablets
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PwC
Smartphonesmais acessíveis
• Índia a 25$
• Substituem consolas e máquinas fotográficas
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Smartphonesmais acessíveis
• Smart 70€ vs normal 40€
• Pais passam filhos
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Experiência Phabletscondiciona outros produtos
• Experiência semelhante a smartphones
• Marcas com referência para a integração com tablet/smartphone
“Descubra como é fácil tornar o seu smartphone uma parte integral do seu carro.”
in homepage Opel
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Experiência Phabletscondiciona outros produtos
• Equipamentos de Navegação
• Smartphones/Tablets
• Integração
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PwC
Phablets na escola• Intervalos escolas
• Coolness do consumidor do futuro
• Centro da satisfação material
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PwC
O novo turista• Smartphone substitui
diversos equipamentos
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PwC
Terminais WiFi?• Que futuro para as cabines telefónicas?
Fonte: Time Magazine
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PwC
Nova pirâmide de Maslow
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• O que seria de nóssem WiFi?
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PwC
Smartphones intransmissíveis
• Personalização
• Redes sociais
• Big Data
SocialMedia
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A televisão e os novoscomportamentos
• Timeshift
• OTT
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PwC
Conteúdos de lean forwardno lean back
• Lean back vs lean forward
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PwC
Televisão• Comando pouco
intuitivo
• Second screen/ companion device
• Screen Mirrorring
• Samsung link
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PwC
Música• 2013 Receitas digitais
superam as físicas
• Menos espaço CD’s
• U2
• Pirataria
• Youtube / Spotify
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PwC
Imprensa escrita• Aumento do digital
• Newsweek
• Integração eReaders com tablets
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PwC
Utilização pessoal diária de dispositivos (em lazer)
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Obrigado
© PricewaterhouseCoopers / AG - Assessoria de Gestão, Lda.2014. Todos os direitos reservados. Neste documento, “PwC” refere-se a
PricewaterhouseCoopers / AG - Assessoria de Gestão, Lda., pertencente à network de entidades que são membros da PricewaterhouseCoopers International
Limited, cada uma das quais é uma entidade legal autónoma e independente.
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PwC
Painel
Comentários face às ideias transmitidas na apresentação.
Que evolução se antevê no combate à pirataria?
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2.Que impacto tem o Timeshiftingno modelo de negócio das TVs?
Que incentivos à produção nacional de conteúdos?
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What’snext?
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PwC