Putting Together an Effective Graphic Design Brief

PUTTING T

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GRAPHIC

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A thoroughly prepared customer brief is half the success of a graphic design project. All the information with regards to the client's project is needed in order to have a comprehensive insight into the client's brand.

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A properly prepared client's design brief would give the graphic designer or brand consultant a great source of ideas to work with. Unless you have a clear idea about the client's requirements, a designing or rebranding project cannot be successful.



Without this awareness, whatever you create will be a waste of your time and money, and the client will end up spending more money than budgeted in order to do the required modifications. The end result will be that both parties are unhappy about the final result of the project.



The client's design brief would differ according to the particular graphic design or rebranding project. A design brief for creating a website or a business card would be totally different to one of promoting a particular brand.



SOME OF THE MOST IMPORTANT INFORMATION THAT SHOULD BE INCLUDED IN A GRAPHIC DESIGN BRIEF 1. Title2. Nature of business3. Target market: Sex, Age, Location, Income4. USP (unique selling proposition) of your business5. Idea about the competition and competitors6. Future goals of the business7. The message that needs to be communicated to the client8. Budget range9. Your deadline10. Provide the designer with past design and marketing materials.



Putting Together an Effective Graphic Design Brief

Design

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