Putting the Balanced

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    PUTTING THE BALANCED

    SCORECARD TO WORK

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    What is Balanced Scorecard?

    Balanced scorecards is a collection of financial & non-financial

    performance measure.

    Balanced scorecard is a top-down process driven by the vision,

    mission & strategy. Strategy is an organizations plan to look forward.

    Illustrates patterns to examine past performance

    Measures are chosen to track success

    Targets are the level of performance needed

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    Vision &

    Strategy

    Learning &

    growth

    InternalBusiness

    process

    Financial

    perspective

    Customers

    Perspective

    Balanced Scorecard FrameworkA FRAMEWORK OF BALANCED SCORECARD

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    Strategy

    Balanced

    scorecard

    A Good Balanced Scorecard Describes The Organizatinals Strategy

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    60%oforganizations

    dont link strategy &budgets

    85% of management

    teams spend less thanone hour per month onstrategy issues

    STRATEGY

    StrategicLearning Loop

    BALANCEDSCORECARD

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    Clarify and gain consensus about strategy

    Communicate strategy throughout the organization

    Align departmental and personal goals to strategy

    Link strategic objectives to long term targets and annual

    budgets

    Perform periodic and systematic strategic reviews

    Obtain feedback to learn about and improve strategy

    WHAT BSC DO?

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    ROCKWATERS STRATEGY AND SCORECARD

    VISION: As our customers preferred provider, we shall be the industry leader. This our

    mission

    Rockwaters wanted to develop long-term partnerships with their suppliers rather than

    choose suppliers based on low-price competition.

    STRATEGY

    Services that surpass needs

    customer satisfaction

    Quality of employees

    Shareholder expectations.

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    ROCKWATER STRATEGICOBJECTIVES TRANSLATED INTO TANGIBLE GOALS & OBJECTIVE

    FINANCIAL PERSPECTIVE

    Return on capital employed

    cash flow

    project profitability

    profit forecast reliability

    sales backlog

    CUSTOMER PERSPECTIVE

    pricing index

    customer ranking survey

    customer satisfaction index

    market share

    INTERNAL BUSINESS PERSPECTIVE

    Hours with customers on new work

    tender success rate

    rework

    safety incident index

    INNOVATION & LEARNING PERSPECTIVE

    % Revenues from new services

    rate of improvement index

    staff attitude survey

    revenue per employee

    Vision & strategy

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    APPLE USES BSC AS A DEVICE TO PLAN A LONG TERM PERFORMANCE

    CUSTOMERS SATISFACTION: apple felt it had to go beyond the other customer driven

    company & develop its own independent surveys in order

    to track its key market segments around the world.

    CORE COMPETENCIES: user friendly, powerful software and effective distribution system.

    EMPLOYEE COMMITMENT : surveys like how employee understand the companys strategy

    MARKET SHARE: sales growth benefit, and also to attract and retain software developers to

    apple platform

    SHAREHOLDER VALUE : business is organized on a functional basis- sales, product design and

    manufacturing. Scorecard helps management to assess these activities

    and they can evaluate new business ventures.

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    Metrics TemplateWhat information should be on your metrics pages?

    Objective:__________________________________________________________________

    MeasurementIntent:________________________________________________

    MeasurementDefinition/Formula:______________________________________

    ____________________________________________________________________

    Target:___________________________________________________________

    Tracking/Reporting Responsibility:_____________________________________

    Frequency ofUpdate:________________________________________________

    UnitsofMeasure:___________________________________________________

    Data elements and SourcesofData:__________________________________________

    Progressor Gap Analysis:_____________________________________________

    Who is Setsthetargets?____________________________________________

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    Thank

    You

    EFFORT BY:

    NIKHIL GUPTA

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