Putting citizens at the centre of democracy (EuroPCom2013)

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Moving from tools to strategy: Putting citizens at the centre of our democracy

Transcript of Putting citizens at the centre of democracy (EuroPCom2013)

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The old world

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The world we live in

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YOU DON’T OWN THE CONVERSATION

MAKE IT, SHARE IT. GET OTHER PEOPLE TO MAKE IT FOR YOU

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NO MEDIUM IS AN ISLANDCOMMUNICATION THAT IS GREATER THAN THE SUM OF ITS PARTS

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No medium is an island TV is more than broadcast. Newspapers are more than print. Successful campaigns grow beyond

their centre. It’s about convergence:

the right tool at the right time for the right purpose

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THE VALUE’S IN THE NETWORK

REACHING THE PARTS OTHER TOOLS CANNOT REACH

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CONCLUSIONWHAT DOES THIS ALL MEAN FOR YOU?

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Moving towards intimacy

• Go where the people are.• Listen. A lot.• Be authentic.• Share everything.• Join in.• Close the loop.• Trust your staff.• Own your mistakes.

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Digital is part of ‘business as usual’ Support effective use

Develop clear policies, apply light rules Provide good but just-in-time training Trust people Mistakes are inevitable and rarely fatal

Encourage people to Be your best advocates Connect with the brand Re-share content

Innovate from every side

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