Putting citizens at the centre of democracy (EuroPCom2013)

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Moving from tools to strategy: Putting citizens at the centre of our democracy

Transcript of Putting citizens at the centre of democracy (EuroPCom2013)

  • The old world
  • The world we live in
  • YOU DONT OWN THE CONVERSATION MAKE IT, SHARE IT. GET OTHER PEOPLE TO MAKE IT FOR YOU
  • NO MEDIUM IS AN ISLAND COMMUNICATION THAT IS GREATER THAN THE SUM OF ITS PARTS
  • No medium is an island TV is more than broadcast. Newspapers are more than print. Successful campaigns grow beyond their centre. Its about convergence: the right tool at the right time for the right purpose
  • THE VALUES IN THE NETWORK REACHING THE PARTS OTHER TOOLS CANNOT REACH
  • CONCLUSION WHAT DOES THIS ALL MEAN FOR YOU?
  • Moving towards intimacy Go where the people are. Listen. A lot. Be authentic. Share everything. Join in. Close the loop. Trust your staff. Own your mistakes.
  • Digital is part of business as usual Support effective use Develop clear policies, apply light rules Provide good but just-in-time training Trust people Mistakes are inevitable and rarely fatal Encourage people to Be your best advocates Connect with the brand Re-share content Innovate from every side