Putting a comprehensive cloud computing strategy into action

Mark CliftonDirector, Global Cloud Solutions

“Cloud is not a destination or singular path, but a transformation that places IT squarely at the center of the enterprise as both a leader and enabler of value creation.”

Michael Dell, Chairman & CEO

An overarching business strategy: people, processes and technology

Getting off the ground

Adopt an overarching business strategy

Upgrade the infrastructure

Empower end-users while managing risk

Simplify archiving and disaster recovery

Position IT for the future

Customer Premise

(non-Dell Premise)

Private Cloud (Customer- or Dell-Managed)

Dell Premise

Hosted Managed Private Cloud(isolated & elastic)Community

Cloud(vertical compliance)

Public Multi-Tenant Cloud(secure & optimized)

Hybrid

Hybrid

Hybrid

Converged Infrastructure

Virtualized Infrastructure

Develop a cloud strategy that’s right for you: Cloud Made Simple

Dell Cloud Services

Enable Cloudproviders

Project Fast PaaS Site

Dell Cloud Labs

Simplifying the cloud

Simplify

Make IT more proactive,

efficient, and responsive

Use Build

Integrate Operate Smoothly expand IT’s capabilities beyond physical constraints

Evolve the IT infrastructure so

it adapts quickly to needs

SecureSecure

Secure

Secure

Quickly achieve value with “instant on” resources; free IT for critical needs

Use – quickly achieve value with “instant on” resources, free IT for critical needs

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Dell solutions: • Dell vCloud • Dell Cloud Business

Applications • Dell Email Management

Services • Dell Cloud Clinical Archiving • Dell Cloud Dedicated

USE

Quickly, simply and securely scale

Meeting business needs: • Real-time compute capacity

• Rapid time-to-value

• Anywhere, anytime access

Dell vCloud

Savings of 25% in annual technology operations expenses, reduced administration

“In light of the current economic climate, our customers are making tough economic decisions. By implementing a capacity-on-demand model in the Dell Cloud, we are able to scale to meet demand and offer services at a lower cost—all while improving overall performance.”-David Miller, Director of Technology Operations,

Challenge

• Demand for more scalable capacity

• New strategy to meet the demands of IT operations.

• Solve uncertainty of moving data centers: impacted cost and serious burden on clients.

SolutionDell enabled Moodlerooms to seamlessly migrate its data center onto the flexible and scalable Dell cloud

Benefits

• 30% performance increase in database transactions

• 30% reduction in server administration time

• 25% reduction in annual technology operations

• Reduced administration (1 FTE) in storage and network

enterprise-wide VNA • Simplified infrastructure & reduced TCO

• Improved disaster recovery capability

Build – evolve the IT infrastructure so it adapts quickly to needs

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BUILD

Simplify the deployment & management of internal workloads

Meeting business needs: • Adhere by compliance and

regulatory requirements

• Leverage existing investments and ITIL processes

• Consolidate datacenters for a consistent user experience

Dell solutions: • Dell PowerEdge Servers,

Fluid Storage, & Virtual

Networking

• Dell Active Systems

• Dell Open-Powered Cloud

• Dell Modular Data Center

Dell Active Systems

Seamlessly scale

2.3X

more computenodes per rack

45%better systemperformance

per watt

Improve efficiency

and quality

Rapidly respond

75%fewer steps from

“power on toproduction”

Outcome

5-fold faster time to value for a private-cloud VDI deployment

Challenge

Improve operating efficiency and provide cloud computing resources to users in a disaster scenario

• Lengthy processes to deliver configured virtual desktops

• Poor application performance and availability

• Power, cooling and operational costs too high

Solution

• Dell vStart and VIS Creator

Benefits• Ability to provide virtual servers and desktops in

minutes

• 75% reduction in server footprint, 50% less power required

• 33% less administration time with integrated management consoles

"We were able to get the vStart solution up and running in just two business days with assistance from Dell Deployment Services.”

-Robert Sparrock, IT Manager

ChallengeRequirements was offering Ceph-based block storage to their cloud compute customers, so they joined the OpenStack project and committed engineering resources

Solution• DreamHost used Dell PowerEdge and PowerEdge

servers. • Using the Crowbar barclamp for Nova• Dreamhost is writing its own barclamp for its Ceph

storage solution

Benefits• Dell’s OpenStack expertise in reference architecture and

deployment framework• Saved 4-6 months of software development work• Leveraged platforms for cloud and scale-out data

centers• Realized the business advantages of leasing with

Dell Financial Services

“ If Dell tried to have a sales person sell us, we probably wouldn’t have bought it. Dell solved a problem that we had. And when Dell solved that problem, our engineers thought, ‘We’re going to use this.”

Ben Cherian, general manager of emerging technologies, DreamHost

OpenStack-powered cloud speeds deployment to just a few hours, instead of days

Operate – make IT more proactive, efficient, and responsive

ContentstyleguidelinesOperate

Monitor & manage traditional and cloud-based infrastructure

Meeting business needs: • Improve management• Improve IT

responsiveness • Reduce VM sprawl• Reduce cost and

security risks

Dell solutions: • Hadoop, Dell Crowbar• Dell Virtual Integrated

Systems• Dell Quest software

offerings

Protect•vRanger / Netvault - CDP•Extended Architecture – Cloud Gateway

Migrate & Manage •Microsoft – Exchange, SharePoint, AD

•Oracle

Identity•Access Governance•Privileged Account Management•Identity Automation and Administration

Infrastructure monitoring•Hypervisors, Database, Microsoft Apps•Application Performance Monitoring•User Experience Monitoring

Challenge • 1700% annual growth required improved virtual

machine capacity planning and management• Reduce costs by safely increasing virtual machine

density• Maintain 100% SLA with customers despite

increasingly complex virtual infrastructure

Solution• Dell Quest Foglight

Benefits• 50% increase in VM density and reclaimed

storage space• Paid for itself more than 12 times over in six

months• Solved critical outage in minutes• Eliminated manual resources processes and

identified major performance issues in the storage infrastructure

Build a reliable cloud infrastructure with 100% SLA

“With real cost savings in just a few months, and a dramatic improvement in our ability to monitor and manage the infrastructure more effectively, the Dell suite has more than paid for itself.” -Allen Firouz, CEO, Venturian Hosting

Integrate – Smoothly expand IT’s capabilities beyond physical constraints

Integrate

Connect public and private clouds and applications for optimal IT agility

Meeting business needs: • Integrate management

tasks across on and off-premise datacenters

• Optimize capacity using hybrid cloud

Dell offers: • Dell Boomi • Dell vCloud • VMware

vConnector

141210

86420

Comparison time-to-value

Weeksto deploy

Internal Staff

ExternalConsultants

Total Resources

9876543

0

Cumulative TCO

Year 1

competitors Dell Boomi

21

Year 2 Year 3 Year 4 Year 5

Dell Boomi

Business Challenge

• Member recruitment hindered, high costs of adding new carriers

• New members must code to 14 existing file mappings – existing members must code & test each new member

Solution

• New members set up their file layout and format only

• Carriers manage their own integrations and processes

Benefits

• Significant reduction in time to on-board new members—from months to weeks

• Enhanced cloud-based hub to add members and support new services

Seamless integration of 12 carriers in 14 countries across 10 time zones

Thanks to the latest cloud integration technology from Dell Boomi, the IT hub dramatically speeds up and simplifies the addition of new airlines to the alliance, making the entire process substantially more efficient and cost effective ….”

-"IT Director Jouni Naskali.

We’re Just Getting StartedOn Premise Hybrid Off Premise

Dell Fluid Storage, PowerEdge C ServersDell Force 10 NetworksDell Modular Data Centers (MDC)Dell Active Systems & vStartBuild

Infrastructure for the Cloud

Dell vCloud and Dell Cloud DedicatedDell Cloud Business Applications (DCBA)Dell Solution for Web ApplicationsDell Email Management Services Dell Cloud Clinical Archiving

Infrastructure for the Cloud

Enduser Computing

Cross Industry AppsIndustry Spec AppsUse

Infrastructure for the Cloud

Infrastructure for the CloudInfrastructure for the Cloud

OpenStack-Powered Cloud SolutionHadoop and Dell CrowbarVirtual Integrated Systems (VIS) Desktop-as-a-Service (DaaS)Mobility Device Management and Dell WYSE Cloud Clients Quest vFoglight & APM

Open Source Cloud Operating System

Operate

Security, App Management, Expenses

Application Modernization Services

Enduser Computing

Quest vFoglight performance management

Dell vCloudDell Boomi Dell vStart Integrate

Infrastructure-as-a-Service Hybrid Cloud

Application Integration Across Enterprise & CloudInfrastructure-as-a-Service Hybrid

Cloud

SonicWallAppAssureSecureWorksKACE

Secure

Network and Data Center Security

Data and Application SecurityDisaster Recovery & Backups

Endpoint Security

Cross Industry Apps

Workshop, Assessment, Design, Implement and ManageDell Application Rationalization/Modernization ConsultingDell Make TechnologiesDell Clerity

Simplify

Cloud Consulting Services

Application Consulting Services Application Modernization Tools & Hosting

Enduser Computing

Dedicated Cloud

Dell Cloud Labs

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Dell Cloud with OpenStack • Provides rapid iteration to design and build• Build scriptable deployments without intervention• Open framework for easier customization

Project Fast PaaS (Platform-as-a-Service)• Accelerate deployment from months to

minutes• Eliminate complexity of deploying

applications• User-friendly interface built on Cloud

Foundry

The

Future of

Dell

Cloud

Partnering with customers to build a better cloud Rapid deployment

FastFriendly user-interface

EasyJoin the community

NowDell.com/cloudlabs

The power to do more - todayDefine your cloud strategy

• Decide which of your workloads are best suited for cloud to realize the benefits you desire

• Integration is critical to success

• Work with a partner who understands your needs, and can provide a full spectrum of enterprise cloud capabilities

Simplify

Use Build

Integrate Operate

SecureSecure

Secure

Secure

Make IT more proactive,

efficient, and responsive

Smoothly expand IT’s capabilities beyond physical constraints

Evolve the IT infrastructure so it adapts quickly

to needs

Quickly achieve value with “instant on” resources; free IT for critical needs

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