Put your social media strategy where the sun don't shine.
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Put your Social Media Strategy where the sun don’t shine
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A rant on the hyped "social media strategies". And how they're completely besides the point.
Transcript of Put your social media strategy where the sun don't shine.
Put your Social Media Strategywhere the sundon’t shine
Where does the idea of a Social Media Strategy come from?
The Traditional model:
BRAND
BusinessProduct
Advertising Agency
Idea!
MEDIA
Unfortunately...
BRAND
BusinessProduct
Advertising Agency
Idea!
MEDIA
The Internet model:
BRAND
BusinessProduct
Advertising Agency
Idea!
MEDIA&
INTERNET
Unfortunately...
MEDIA&
INTERNET
“Social Media”
Idea!
Social Media Strategyimplies you need a strategy to reach people with your message. Thereby admitting they aren’t interested.
How about being Interesting?
Social Media is a way of giving a name to the fact that people don’t visit your websites no more. Thereby pretending you have it covered.
There is nosocial media. There is just an online reflection of people and culture.
Stop focusing on the Media part.
It’s about the Social part.
Interesting ideas&
Social ideas
BRAND
BusinessProduct
Advertising Agency
Idea!
MEDIA&
INTERNET
They don’t go here
BRAND
BusinessProduct
Advertising Agency
Idea!
MEDIA&
INTERNETThey go there
UpstreamUpstream
Advertising Agency
Idea!
This is as far downstream they can possibly start
Though declared “dead” 30 second TV spots can be interesting and social
So the advertising idea can be social
& interesting...
...but you get people engaging with
*the advertising for* a brand.
While they could be engaging with the
brand.
UpstreamUpstream
BRAND
BusinessProduct
Advertising Agency
Idea!Brands can be Social & Interesting
Brands that cultivate their multi-faceted personalities
and have interesting stories.
UpstreamUpstream
BRAND
BusinessProduct
Advertising Agency
Idea!
Products can be Social & Interesting
UpstreamUpstream
BRAND
BusinessProduct
Advertising Agency
Businesses can be Social & Interesting
So...
Today’s ModelToday’s Model
Isn’t really a model, but my wife. No glamour, butdown to earth. Affordable. Almost self-sufficient.Replicates.
Top 4 ingredients for Today’s Model
1. Have an interesting and social business.
2. Have an interesting and social product.
3. Have an interesting and social brand.
4. Have interesting and social advertising.
Thank you!
Get in touch:www.twitter.com/Crustywww.zeppelinrepair.com
