Pursuing the next wave of IOT opportunities - Marc Naddell, VP, Mediatek Labs

Marc NaddellVice President, MediaTek Labs

Make it Big with Something Small:Pursuing the next wave of IOT opportunities

Fundamental shift in scale & scope

Copyright © MediaTek Inc. All rights reserved.

PCHome as unit

Mobile internetPerson as unit

IoTThing as unit

1x 10x 100x 1000x

1990 2010 2030

IoT: connecting the world


More• Connected things• Applications• System integrations• Interactions• Data• Services• Analytics

New devices New apps New services

Maximise asset value


The world’s largest taxi company, owns NO vehicles

The world’s most popular media, creates NO content

The most valuable retailer, has NO inventory

The world’s largest accommodation provider, owns NO real estate

Connectivity drives value creation

Aggregate adjacent opportunities


Adjacent markets!

Fast and flexible IP integrations


Leading in depth & breadth of technologies!

Strategy to capture IoT value


1. Orchestrate the ecosystem and build partnerships with cloud partners and customers in different vertical domains.

2. Focus on significant vertical domains: smart watch, fitness accessory, home automation, home appliance, asset tracking, telematics etc.

3. Accelerate innovations by making it easy to integrate wireless connectivity: WiFi, Bluetooth, GPS, Cellular etc.

Democratizing IoT


1 Companies with open ecosystem approach win dynamic markets1 IoT is a collision of developer ecosystems: hardware, software, mobile, web & cloud

Successful ecosystem ingredients1 Open platforms & tool chains1 Standardization1 Route to market/app stores1 Active community

IoT market catalysts1 Availability of HDKs/sensors 1 Low cost design & dev tools1 3D printing1 Incubation & funding

Growth of IoT developers


Ecosystem approach taps creativity, innovation & skills coming from global network of developers & partners

Source: VisionMobile: "IoT Report Series: IoT Developer Population 2015-2020," September 2015

By 20201 2020 5 Million more IOT developers1 CAGR 17%

300K4.5M

5.3M

6.2M7.3M

8.4M

9.7M

2014 2015 2016 2017 2018 2019 2020

Year 2020 in India

5 Trillion $ 856 Mn Working age 2.3 Mn PB Digital Data

BILLION

700 Companies

90% Tech influenced SMBs600 Mn Internet Users

IOT Market

5 Trillion $ 2.7 Bn+ Connected Devices

5.2 Mn+ Developers 100 Smart Cities

$19+ Bn Digital invt by Govt.

520 Mn Smartphone users

Supported by initiatives from

100 Smart City Project

STANDUP INDIA

Go from idea to prototype to product

Efforts by corporates like

*As per research report and analysis by Zinnov, D

eITY G

OI, B

CG

, Gartner

MediaTek Labs™A developer-centric ecosystem


1 Global program – free to join1 Supporting developers:

1 Device creation1 App development1 Services

1 labs.mediatek.com

Enabling developer & maker success


1 Dev resources1 Insights and inspiration1 Access to hardware1 SDKs for makers (Arduino),

professional developers (C/Eclipse) and Linux Ubuntu

1 Technical support1 Peripherals (sensors, etc)1 Cloud management of

device data1 Developer advice & matchmaking1 Design, production &

go-to-market help

Go from idea to prototype to product

MediaTek ecosystem supportA launch pad for IoT developers


Idea Proof of concept Prototype Product

developmentMass

production

Distributors

ODM companiesDesign houses Software & cloud

Manufacturing

ODM companiesChannelPartners

Module

PCBAID designUI designSW app

Cloud Sandbox

MediaTek LinkIt™ portfolioSoftware and hardware development platforms for wearables & IoT


LinkIt Assist 2502 labs.mediatek.com/2502

1 Wearable form factors1 For proffesional developers (C/Eclipse)

LinkIt ONE labs.mediatek.com/linkitone1 Unrivalled connectivity on a single board 1 For DIY & maker community (Arduino) LinkIt Connect 7681

labs.mediatek.com/76811 The simple way to Wi-Fi enable your devices

1 For low-cost smart home or office deployment

Complimentary cloud based IoT platform & sandbox for prototyping.

MediaTek Cloud Sandbox - labs.mediatek.com/mcs

Pursuing the next wave of IOT opportunities - Marc Naddell, VP, Mediatek Labs

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