Pursuing Growth - Examples from Hulu Plus
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PURSUING GROWTH Andrei Marinescu Tokyo, JP | February 6, 2014
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Transcript of Pursuing Growth - Examples from Hulu Plus
PURSUING GROWTHAndrei MarinescuTokyo, JP | February 6, 2014
AREAS OF EXPERTISE
SEO | analytics | usability testing | email marketingconversion rate optimization | A/B testing | brandingpaid marketing (SEM, display, facebook, affiliate)
WHAT’S GROWTH HACKING?
Multidisciplinary
Holistic
Scalable
Formulaic
Hacked-together
MULTIDISCIPLINARY
Product
Design
Engineering
Marketing
Analytics
HOLISTIC
Engagement
Retention
Acquisition
SCALABLE
Repeatable
ROI-driven
Iterative: Build → Test → Learn
GROWTH METHODOLOGY
Formulate hypotheses
Validate with MVP
Pursue traction
Obtain product/market (P/M) fit
Scale
KEY GROWTH TACTICS
Create a great product
Clearly articulate the offering
Understand your users
Define key metrics
Focus on engagement/retention
