Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology...

12
PURPOSEFUL INNOVATION Michelle Histand Director, Innovation

Transcript of Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology...

Page 1: Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology Investment Recapitalization Affiliation Introduced IBX Wire ... collaboration & thought

PURPOSEFUL INNOVATIONMichelle HistandDirector, Innovation

Page 2: Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology Investment Recapitalization Affiliation Introduced IBX Wire ... collaboration & thought

The Independence Evolution

Key FHN Agreements

®

®

NANTHEALTH

Transaction

Health Innovation Collaboration

Acquisition

Partnership & Technology Investment

Recapitalization

Affiliation

Introduced IBX Wire

Partnerships

Health Care InnovationCenter for

Pilot

Health Care Innovation Task Force

Equity Investments

FHN Agreement

Sale of

2018 2019

Key FHN Agreements

Page 3: Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology Investment Recapitalization Affiliation Introduced IBX Wire ... collaboration & thought

PARTNERSHIPSDifferent perspectives, focused expertise, fresh ideas

STRATEGIC INNOVATION PORTFOLIO

Investments in the innovations of tomorrow

Investing in InnovationIn a Continual Pursuit of Health Care That Works Better

Page 4: Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology Investment Recapitalization Affiliation Introduced IBX Wire ... collaboration & thought

Design Thinking in a collaborative environment• Onsite workshops• Pilot programs• Expert engagement strategies• Ideas beyond health care

Center for Health Care Innovation

Page 5: Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology Investment Recapitalization Affiliation Introduced IBX Wire ... collaboration & thought

WHATInteractive workshops,

sessions, exhibits, and

events to showcase

the originality and

advancements

happening in

Philadelphia

WHENOctober 15

-17, 2019

WHERE

Various locations across

Philadelphia, PA

Independence

to Support

Philadelphia’s

First Citywide

Innovation Festival

BPHLFEST.COM

For more details

Page 6: Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology Investment Recapitalization Affiliation Introduced IBX Wire ... collaboration & thought

B.PHLA three-day innovation festival throughout Philadelphia showcasing innovation in our region

HIGHLIGHTING PHILADELPHIA AS A PLACE OF CHOICE

INSPIRING AND IGNITING NEW

IDEAS

BUILDING MEANINGFUL CONNECTIONS

between organizations & people doing innovative work

Page 7: Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology Investment Recapitalization Affiliation Introduced IBX Wire ... collaboration & thought

How it Works

LOCATIONS SIGN UP TO HOST CONTENT THROUGHOUT THE THREE DAYS

CONTENT ARCHITECTS + LOCATIONS = AN AWESOME FESTIVAL

CONTENT ARCHITECTS DEVELOP SESSIONS AND INTERESTING THINGS TO SHARE

1

2

3

Page 8: Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology Investment Recapitalization Affiliation Introduced IBX Wire ... collaboration & thought

Event Locations

Page 9: Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology Investment Recapitalization Affiliation Introduced IBX Wire ... collaboration & thought

Reinventing Health Care through Collaboration

Addressing social determinants of health

Launching systemwide efforts for national collaboration & thought leadership

$1 BILLION COLLECTIVELY INVESTED BY BLUE CROSS BLUE SHIELDin 140 companies and technologies working to make health care better

Page 10: Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology Investment Recapitalization Affiliation Introduced IBX Wire ... collaboration & thought

Client Spotlight

CHALLENGEImprove new member retention

OUTCOME• Piloted their top idea in two

YMCA branches

• Since completion this idea is now being implemented in all 16 participating locations

METHODOLOGY• 4-week timeframe with 4

in-person half to full-day sessions and nearly 40 participants

• Used Independence design tools and processes to understand the depth and details of the challenge

• Learned how to gather insight that would inform idea generation

• Practiced reductive thinking

• Executed the art of storytelling to pitch top ideas to executive leadership

Page 11: Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology Investment Recapitalization Affiliation Introduced IBX Wire ... collaboration & thought

Client Spotlight

CHALLENGEDesign a dedicated teen space at the Fumo Family Library in South Philadelphia

OUTCOMEStudents processed each stimulus, sketched their ideal Teen Corner, and presented to library leadership

METHODOLOGY• 1 half-day session with the

library director and nearly 20 local teens

• Learned how to think more expansively and reconsider assumptions of what this space “should” look like

• Participated in a post-it exercise to individually envision the new space

• Researched how color and design influence a space

Page 12: Purposeful Innovation - Independence Blue Cross€¦ · Acquisition Partnership & Technology Investment Recapitalization Affiliation Introduced IBX Wire ... collaboration & thought

Client Spotlight

CHALLENGEIdentify new ways to recruit and retain employees, improve onboarding experience, and use growth mindset for innovation

OUTCOMESketched out best practices to design a singular approach that all branches would utilize

METHODOLOGY• 1 session with HR leaders from

locations across the country

• Focused on insight gathering where leaders outlined how they currently recruit

• Mapped out individual journeys as they detailed the existing processes

• Participated in reductive thinking and shared highlights