Purpose and impacts

Social Action and Community

Media

Existing Product Research

Nicola Kilgallon

Case Study: Action Cancer

Purpose:The purpose of this image is to raise awareness,

change attitudes towards smoking and to create a

local, national and global change against people that

think smoking can make you lose weight and smoking

in general. The poster is to give the vital information

about the truth of smoking to make people stop. This

smoking poster is also to campaign against smokers.

Aims:The aim of this smoking poster is to get smokers to

realise that smoking doesn’t help you lose weight, it

makes you ill and you lose organs and limbs through

cancer and illness’.

2Creative Media Production 2012

Techniques:

The techniques used in this image to help prevent people smoking vary on the different fonts

and styles.

The main title ‘SMOKING HELPS YOU TO LOSE WEIGHT’ is in red and bold, and red

signifies danger so its immediately threatening to the eye. The font of the ‘organ by organ,

limb by limb’ is done in a ghostly manner through smoke, as though one day it will definitely

happen.

The smoke coming from the cigarette in the corner directly hits the word ‘decide’ which

makes it look more dangerous and puts your attention on deciding if you should stop or not.

The black background with the red and white writing is very dark and dim. There is an

orange tint in the background, possibly meaning that if someone stopped now health will

come back to them and they will be fine.

Their choice of words to put in the advert works well as they repeat the key words, organ

and limb, helping to get the point across more and help campaign against smoking.



Impact: Evidence of any change being brought about through projects

using words and or graphics.



This graph sums up the amount of people,

males and females, who smoked and how

many people smoke now. It also shows the

lung cancer rates.

Form the statistics from the graph it shows

that hen they started keeping records in 1940,

over 65% of men smoked and just over 40%

of women did.

Both genders statistics went up and down

until 1945, when they both dramatically went

down.

The lung cancer rate also fell for men yet for

woman, it raised at the end.

Since 2007, only just over 20% of adults

smoke and it is half and half on both genders.

2007 was the year that the smoking indoors

in public places came in and now it shows it

as the lowest smoking rate in adults on the

graph, so the ban had a positive effect on

adults smoking.

For women, as the cancer rate goes up at the

end, it could be for women that they have a

long term effect of lung cancer when

smoking, and they get it years later, so the

graph suggests.

Case Study: Respect For Animals

Purpose:The main purpose of this advert is to raise awareness

against killing foxes for fur. It also has the purpose of

changing the attitudes of people towards wearing real

animal fur. The purpose is also to create or

strengthen the community ties to bring people

together to help make it stop, like animal rights.

Aims:The aim of this advert is to raise awareness that too

many foxes are being killed for their fur and to try and

stop the people that are doing it from doing it.


Techniques:



The font in this advert is big black and bold. The font being like this and being in

capitals makes it seem very important and as though it needs to be read as its so

simple. It’s also in capitals, making it feel like you’re being shouted at with the

question ‘WILL YOU BE PART OF IT?’ The question standing on its own between

two black lines makes it effective as it stands out and looks like it directed at every

person who reads it.

The important words are in a larger font than other words, such as ‘OVER 75

MILLION’ and ‘WILL BE KILLED’.

The background is supposed to look like a piece of paper, yet this paper is

creased and muddy with blood on. The colours are black brown and red which are

all very dark colours, showing its an advert about something that should stop

happening.





This graph is evidence that jobs in hunting foxes

down for fur had dropped quite a bit form 1980 to

2004. in 2002, fox hunting was banned in Scotland

and the graph drops the most in a year on that

point, so there was a change. In 2004, fix hunting

was banned in England, where the graph has the

lowest statistics.

Case Study: ISPCC

Purpose:The purpose of this advert is to raise awareness of

child abuse. Child abuse is local, national and global,

so this advert is to make a change. It is also to try and

change people attitudes to ignoring it and stop doing

it. Another purpose is to build relationships with

people to get people to talk and think about this as

they won’t be aware of how often it actually happens.

This poster is to also create and strengthen

community ties to try and get people together to make

more people aware.

Aims:The aim is to try ad target people doing and

supporting child abuse, and to make the people who

are doing it know its not fair and should be stopped.


Techniques:The techniques used in this poster is a plain white background to show the innocence of the

child. The colour of the mans t-shirt is grey, keeping the poster dark coloured so people

know its not about a good thing.

As the man is representing the child, he doesn’t have a smile on his face to show that that’s

how the child feels and it would be the same if it was the other way round.

The man has scratches, bruises and blood on his face, making people aware of the extreme

circumstances children who suffer from child abuse go through.

The question on the poster is a question to make people think, because no child should

should go to sleep in fear and its assuming most do, or a lot more do than what people are

aware of.

The font is plain and simple, in black. If it was in a bright colour it wouldn’t look as serious.

The slogan at the bottom, ‘join the fight for children’s rights’ sticks in peoples head as fight

and right rhymes so its easier for people to remember.

The poster over all is quite spacious and empty, maybe meaning that that is how the child

feels.


Case Study: ISPCC




Case Study: ISPCC

This graph shows evidence of 4 different types of

abuse that children have received in 2007 – 2010.

Emotional abuse has gone down each year yet rose

in 2010.

Physical abuse has risen each year, and

dramatically risen from 2009 – 1020.

This shows that posters to try and prevent child

abuse are not working and more needs to be done.

Case Study: Cancer Awareness

Purpose:The purpose is to raise awareness towards HIV and

make a local, national and global change. People still

think HIV is only in Africa so attitudes need to be

changed. The purpose is to challenge dominant

representations and agendas as people think it will

never happen to them. It is also to provide information

and campaign against HIV. This poster is also to build

relationships with subjects to make people talk about

the situation and be aware that it not only happens in

Africa but in England and other countries too.

Aims:The aim of this poster is to show people that you can’t

tell if someone has HIV or not. This poster is trying to

show people that someone might not even know

themselves that they are passing it on.


Techniques:The font in this advert is used as a technique as the ‘just because you can’t see it’ is in a

faint colour as its not the important bit of the title where as the ‘doesn’t mean its not there’ is

darker and stands out a lot more. It is a plain san serif font making it clear and easy to read.

The font in the main title is also a bit raggedy on the edges, showing the situation is too.

Where as if the font was neat and pretty it wouldn’t suite the matter.

The ‘HIV’ on the mans t-shirt is in red, signifying danger and making people aware.

Like most awareness campaigns, the colours are dark and show danger, the only colours in

this advert are black white grey and red.

The woman in the bed looks innocent and asleep, yet she has no idea that she’s just got

HIV where as the man doing up his trousers looks proud because he doesn’t know either

and it’s a reoccurring cycle that happens.







This graph shows the statistics of HIV

diagnoses, AIDS diagnoses and the amount of

deaths in the UK.

The amount of AID diagnoses and deaths have

slowly gone down within the last few years, yet

the HIV diagnoses has risen dramatically

between 2000 and 2004.

This shows that the poster and advert

campaigns aren’t working and people need to

come up with new ideas to raise awareness.

Case Study: savingrhinos.org

Purpose:The purpose of this campaign is to raise awareness

and change attitudes towards slaughtering rhinos.

This poster is to provide information that in fact the

rhino’s horn doesn’t provide any medication and dos

not cure devil possessions.

Aims:The aim of the poster is to make people realise they

are illegally slaughtering rhinos for their horns, that

actually have no purpose for the reasons that they

want.


Techniques:The image of the rhino being in black and white straight away gives the audience a

sympathetic feel towards it. The horn is focused near the centre making it stand out and be

noticeable.

Once again, the colours in the poster are black white and red. This seems to be an occurring

colour scheme for awareness adverts. The background is a very basic grey and brown

colour, making it dull and miserable, like the rhino.

The word ‘NOT’ in the main title tell you to the point that a rhinos horn is not medicine.

The font is a basic font in black and the persuasive bit to help it stop is in red which is the

more readable and noticeable bit of information that it gives off.

There is also a website given at the bottom, dedicated to rhinos and no other animals. This

makes it more persuasive as people can visit the website and find out a lot more.







This is a graph to show the statistics on the

amount of rhinos that have been recorded to

have been hunted for their horn from 2000 to

2011.

From 2000 to 2007 it constantly changes but isn’t

very high, then in 2008 it rose rapidly up to 2011.

The biggest change is from 2009 to 2010 where

the difference is 122.

In recent years it seems to be that its become

more popular, which means none of the

campaigns, including this poster are working.

Case Study: Deaffest

Purpose:Thepurpose is to infiltrate mainstream media. By

doing this, they are trying to get a message out to

people to help encourage deaf people to join in in the

festival and get involved. As they are only a small

group, they don’t have much media coverage apart

from the website. The website is to give off

information.

Another purpose is to create access to media

production for non traditional as it allows a disability

group to take part in media.

Aims:The aim of this small group is to encourage deaf

people to get involved with media and try to get

together to make short films.


Techniques:The techniques they have used on their website page are the logo is showing sign language

so when a deaf person reads it they know straight away that it is for them and they are able

to use the website. The website has a good and continuous colour scheme and the title of

‘Deaffest’ is simple and a large font to make it noticeable.

The deafest website also uses pictures to show what sort of this are involved in the event

and shows that everyone can get involved.







‘A total of 30 plus students from all over the UK attended.’

This is a quote from the website deaffest.co.uk and shows that the

website isn’t doing a lot of promotion to get people to attend but it is

reaching people from all over the UK.

As they only got 30+ people, it shows their website is doing something but

it could do a lot more.

Case Study: Conservatives.com

Purpose:The purpose of this image is to infiltrate mainstream

media.

To change attitudes

To raise awarenessto get people to vote for him

To bring about local, national or global change

To challenge dominant representations and agendas

To create or strengthen community ties

To provide information so people know what he is

doing and whether to vote for him or not

To build relationships with subjects

And to change voting behaviour.

Aims:The aim of this poster is to persuade people to vote

for the conservatives.


Techniques:The way the font is used in this poster is a technique as it is a simple font, a nice colour so it

isn’t too dark, the light blue looks inviting. The short sentences are powerful as they get

straight to the point and break it down more.

The ‘Year For Change’ makes you want to vote for him as everybody wants change, it just

depends on what change it is.

The picture of David Cameron is a good technique because he isn’t fully smiling so he also

looks serious, so it looks like he will take his job very seriously and he also looks more

inviting as he doesn’t look overly serious.

The sentence used is a very serious sentence and it matches the picture so overall

everything on the poster fits well.







This graph shows the statistics on the

votes for the election locally. The

Conservatives got the most votes over

Labour Party by 578 votes.

Purpose and impacts

Health & Medicine

Transcript of Purpose and impacts