Maria Gina C. NazarethMBAH 10B

NOT ENOUGH P’S !! Product Price Promotion Position Publicity Packaging Pass-along Permission

THE NEW P The New “P”: Purple Cow = being

remarkable

Remarkable Marketing:-the art of building things that are worth noticing into the productor service provided

BEFORE, DURING AND AFTER Before advertising–

-word of mouth During advertising –

- power of television and mass media

After advertising – new networks diffused remarkable ideas through mass market

WHY YOU NEED PURPLE COW Need a way to make a company’s

product more noticeable

THE DEATH OF THE TV-INDUSTRIAL COMPLEX

• Create safe, ordinary products and combine them with great marketing

Old Rule

• Create remarkable products that the right people seek out

New

Rule

MOORE’S IDEA DIFFUSION CURVE

BEFORE AND AFTERTV-INDUSTRIAL AGE

POST-TV AGE

Average Products Remarkable Products

Advertise to Anyone Advertise to the Early Adopter

Fear of Failure Fear of Fear

Long Cycles Short Cycles

Small Changes Big Changes

TV-INDUSTRIAL COMPLEX PRODUCTS Barbie,Prell, Honeywell, United Airlines,

McDonald’s, Marlboro, Cap’n Crunch, Battling Tops, The Original Beetle

PURPLE COW PRODUCTS Starbucks, Magic Cards, Dr. Bronner’s,

Linux, JetBlue, Outback Steakhouse, Motel 6, MP3, Dr. Bukk, Prozac, The New Beetle

THE WILL AND THE WAY The lesson and goal of the Purple Cow is

to show that it is safer to be risky which will make a company fulfill their desire to do something remarkable.

Once a company knows that their product’s demand is decreasing, it is time to create something worth talking about.

…”If you have the will, you will find the way.”

GETTING IN

IDEAS THAT SPREAD, WIN Idea-viruses – code name for ideas that

spread Sneezers – key spreaders of ideas How do you create an idea that wins?1.Don’t try to make a product for everybody2.Sneezers in market for too many products have too many choices3.Create ideas that spread in the niche market. With a niche you can segment a chunk of the mainstream4.This in turn will create focused ideas…Look for people with an OTAKU!

IN SEARCH OF OTAKU “Otaku describes something that is

more than a hobby but is just a little less than an obsession.”

The heart of the Purple Cow phenomenon begins with Otaku.

THE PROCESS AND THE PLAN

NO SECRET FORMULA!!

THE MAGIC CYCLE OF THE COW

2.Give the sneezers the proper tools they need

3.Once the product goes from

remarkable to profitable, let others

milk it for all its worth

4.It is necessary to reinvest the

product again and then launch a

new Purple Cow

1.Get permission from people who were impressed

Thank You