pureprofile Building an asset out of your profile

pureprofile Global Panelbook41 Countries | 30 Local Currencies | 21 Languages

pureprofile Building an asset out of your profile

The pureprofile Company

pureprofile is the world’s leading panel provision and customer database management company for the Market Research Industry, providing access to hard-to-reach consumer and B2B groups around the world.

Our capabilities include panel provision, data analysis, survey scripting and hosting, syndicated panel development, custom and syndicated insight dashboard production.

Our reach extends to customers in more than 40 countries around the world. With headquarters in Australia, pureprofile employs over 75 people in Sydney, Mumbai, New York, San Francisco and London. Our business also leverages the talents of hundreds of thousands of Account Holders who participate in the pureprofile Service.

Simply speaking, there are a number of key things that pureprofile does that makes us different from the rest of industry:

Why we’re different

We work in pairs

• Every client at pureprofile is partnered with a delivery team of at least two employees from the beginning of the project. This means that your project is covered and everyday there will be someone available to action your requests who knows what’s going on.

We cover your project 24/7 (really!)

• We’ve all got iPhones and laptops and don’t knock off at 5pm on a Friday. We’re a growing business - and we continue to grow because we know you have clients too.

We have highly advanced filters on panel participation

• Survey junkies exist and clients want particular activity criteria applied to their sample. When we built our technology we kept this in mind and can quickly apply your custom filters as well as having key filters on every day.

We have a delivery system that’s not built using excel• We like excel, but don’t think one should be using it for

building panels or response groups for projects. We have 10 years of technology experience and have put this towards building the most efficient delivery system in the world.

We pay respondents the highest rewards globally

• pureprofile Account Holders are rewarded at least twice as much for participating than our competitors. We recognise that its the respondents that make online research possible and we reward them fairly for their time.

pureprofile Building an asset out of your profile

purepanels

Available CountriesAvailable Countries pureprofile purepanels Reach Total Reach

Argentina 3,652 10,000 13,652

Australia 358,881 0 358,881

Austria 37 10,000 10,037

Belgium 288 25,000 25,288

Brazil 13,332 75,000 88,332

Canada 9,489 120,000 129,489

Chile 55 10,000 10,055

China 255 300,000 300,255

Czech Republic 3,646 25,000 28,646

Denmark 288 20,000 20,288

Finland 325 20,000 20,325

France 31,153 80,000 111,153

Germany 6,574 85,000 91,574

Greece 205 20,000 20,205

Hong Kong 69 90,000 90,069

India 36,086 200,000 236,086

Indonesia 570 30,000 30,570

Ireland 268 30,000 30,268

Italy 9,564 75,000 84,564

Japan 447 250,000 250,447

Malaysia 878 70,000 70,878

Mexico 203 50,000 50,203

New Zealand 3,873 0 3,873

Norway 122 0 122

Philippines 858 100,000 100,858

Poland 12,695 30,000 42,695

Portugal 75 35,000 35,075

Russia 780 220,000 220,780

Singapore 347 150,000 150,347

South Africa 2,787 100,000 102,787

South Korea 103 80,000 80,103

Spain 6,570 90,000 96,570

Sweden 1,271 20,000 21,271

Switzerland 32 10,000 10,032

Taiwan 113 65,000 65,113

The Netherlands 77 10,000 10,077

United Arab Emirates 156 80,000 80,156

United Kingdom 243,737 0 243,737

United States 26,245 0 26,245

TotalTotal 776,106 2,585,000 3,361,106

Global panels

We’re growing fast

With rewards that are 2-10x higher and an emphasis on clear site design, we’re getting more new pureprofile Account Holders than ever before. That’s why we’ve included our new international panels based on 6 months of new acquisition data. We’re also investing in growing all panels through referrals, online and offline advertising.

Founded in 2010, purepanels is an innovative division of pureprofile leading the way in Account Holder acquisition and retention for the Market Research Industry. Through purepanels advanced recruiting methodology and partnerships with various leading online content providers, purepanels enables pureprofile to access hundreds of millions of consumers. These consumers are then invited into the pureprofile service, providing Market Researchers with the deepest profiling available and even higher standards of data quality.

pureprofile Building an asset out of your profile

Smart solutions for better data

pureprofile tracks every profile answer provided by an Account Holder. Answers that do not meet quality standards (above example), are programmatically identified 24x7. Account Holders exhibiting these characteristics are automatically placed in quarantine, so are never part of your sample group.

Account Holder Engagement

For 10 years pureprofile has invested in the idea that your personal profile is valuable. Investing millions each year, we deliver interesting campaigns, information, updates and amenity to our members to increase participation. With new mobile, Facebook, twitter and GPS capabilities we’re further investing in making pureprofile a great place to go, for more than just questionnaires, because at the end of the day, how long would you choose to participate in a site that only spoke to you every 60 days?

Serious Technology

Did you know that over 70% of pureprofile staff are software engineers?

With so much data becoming available and consumers becoming more deeply linked than ever before we’ve decided to invest in technology to give better experiences to our Account Holders, rather than just burning them out after a few surveys. Higher levels of engagement plus simple solutions (see below) allow us to give you the best sample quality in the world.

pureprofile Building an asset out of your profile

Panel details

Income %

1 - 5,000 10.3%

5,001 - 10,000 7.2%

10,001 - 15,000 8.6%

15,001 - 20,000 8.8%

20,001 - 25,000 7.9%

25,001 - 30,000 7.0%

30,001 - 35,000 6.1%

35,001 - 40,000 6.2%

40,001 - 45,000 5.3%

45,001 - 50,000 5.1%

50,001 - 55,000 4.3%

55,001 - 60,000 3.6%

60,001 - 65,000 2.8%

65,001 - 70,000 2.4%

70,001 - 75,000 2.0%

75,001 - 80,000 1.8%

80,001 - 85,000 1.5%

85,001 - 90,000 1.1%

90,001 - 95,000 0.9%

95,001 - 100,000 1.4%

100,001 - 105,000 1.2%

105,001 - 110,000 0.5%

110,001 - 115,000 0.4%

115,001 - 120,000 0.4%

120,001 - 125,000 0.4%

125,001 - 130,000 0.2%

130,001 - 135,000 0.1%

135,001 - 140,000 0.2%

140,001 - 145,000 0.2%

145,001 - 150,000 0.1%

150,001 - 155,000 0.2%

155,001 - 160,000 0.1%

160,001 - 165,000 0.1%

165,001 - 170,000 0.1%

170,001 - 175,000 0.1%

175,001 - 180,000 0.1%

180,001 - 185,000 0.1%

185,001 - 190,000 0.0%

190,001 - 195,000 0.0%

195,001 - 200,000 0.1%

200,000 plus 1.1%

100%

Respondents with children %

With Children 53.9%

Without Children 46.1%

100%

Age of children %

0-2 17.6%

3-5 20.3%

6-8 17.7%

9-12 21.0%

13-15 14.7%

16-17 8.7%

100%

Gender %

Male 39%Female 61%

100%

Age %

65+ 2.2%

60-64 2.7%

55-59 4.2%

50-54 5.8%

45-49 7.9%

40-44 10.3%

35-39 14.7%

30-34 16.8%

25-29 19.2%

18-24 16.2%

0-17 0.0%

100%

Employment status %

Full time (more than 30 hours) 53.3%Part-time/casual job 18.3%Homemaker 5.1%Full-time student 7.5%Retired 2.0%Not currently employed 13.8%

100%

Level of education %

School 36.5%

Certificate/diploma 25.9%

Undergraduate degree (BA, B.Sc, LLB) 21.9%

Postgraduate (MA, M.Sc, PhD) 8.2%

Other 2.4%

Professional qualification 5.1%

100%

Marital status %

Single 23.4%

In a relationship 14.3%

Married 42.3%

Living with partner 13.5%

Divorced or separated 5.5%

Widowed 1.0%100%

pureprofile Building an asset out of your profile

Topic # questions

Accessories 7

Accommodation 8

Air conditioning 5

Alcohol 36

Art 10

Audio/Visual 8

Bank account 7

Bicycle 3

Blogs/podcasts/you 10

Boat 11

Books 8

Car 38

Car loan/lease 7

Charity 4

Children 35

Cinema 3

Cleaning 4

Clothes 5

Coffee/Tea 19

Computers 7

Confectionary/Sweets 10

Cosmetics 23

Credit cards 29

Digital camera 8

Digital music player 4

Drinks 49

Eating at home 17

Eating out 16

Eating preferences 5

Education 19

Electricity 6

Entertainment 21

Environmental 37

Events 6

Face care 35

Family & friends 9

Flight history 6

Fragrance 6

Furniture 8

Game consoles 5

Gas 3

Topic # questions

Getting Around 9

Gifts 5

Groceries 12

Hair 59

Health/medical 6

Hobbies 40

Holidays 27

Home & Contents 9

Home phone 13

Homewares 6

Household 30

Identity 2

Improvements 12

International calls 8

Internet 10

Investments 28

Life/income 12

Locations 9

Magazines 3

Medical/pharmacy 77

Mobile service 74

Mortgage 23

Motorbike 12

Movies 8

Music 17

My details 22

News 19

Newspapers 6

Online media 2

Organic/alternative 12

Outdoor 5

Pay/cable TV 7

PDA 4

Pension scheme 11

Peripherals 11

Personal 21

Personal loans 22

Pet 6

Pets 7

Planning Flights 34

Protection 3

Topic # questions

Public transport 4

Radio 3

Savings account 11

Services 37

Shoes/Socks 7

Shopping & auctions 21

Smoking 18

Snacks 19

Software 1

Sports 7

Sports & exercise 15

Superannuation 8

Travel 7

TV 22

Underwear 3

Unpaid work 7

Vehicle hire 8

Video/DVDs 3

Vision/eyes 19

Water 3

Weekend Getaways 5

Weight loss 4

White goods 44

Wireless 3

Work 189

Your aspirations 14

Your interests 16

Total questions currently available for targeting:

1,758

Why is this relevant to you?Having more targetable questions has a positive impact on your project costs and project timeframes, as an investment has been already made in finding these groups.

Targetable questions

pureprofile Building an asset out of your profile

Specialist business panels

ITDM Panel

Software & web developers

BDM Panel

Business Owners Panel

Business Travelers Panel

Small Business (1-50 employees) Panel

Industry Vertical Panels (Finance & Insurance Panel)

White Collar workers / I - workers Panel

Specialist consumer panels

Mother's with babies Panel

Kid's Panel

Travelers (Leisure) Panel

Automotive Panel

Mobile (Telecom) Panel

Youth Panel

PC Purchasers (frequency of purchase)

Primary Grocery Shopper Panel

Music Panel

Speciality panels

pureprofile Building an asset out of your profile

Typical private business panels

ITDM Panel

Software & web developers

BDM Panel

Business Owners Panel

Business Travellers Panel

Small Business (1-50 employees) Panel

Industry Vertical Panels (Finance & Insurance Panel)

White Collar workers / I - workers Panel

Panel Building

Building your own panelSometimes it makes strategic sense to build your own panel. In cases where your customers are considered niche through their preferences or from segmentation studies you have conducted in the past, it makes sense to invest the time and resources in building out your own online panel of respondents.

Whether you decide to manage your private panel through your pureprofile Business Account or through your own panel management software system, www.purepanels.com can assist you by identifying your prospective panellist through its global reach. Speak to your pureprofile Account Manager to put you in touch with purepanels and start your private panel building today.

Typical private consumer panels

Mother's with babies Panel

Kid's Panel

Travellers (Leisure) Panel

Automotive Panel

Mobile (Telecom) Panel

Youth Panel

PC Purchasers (frequency of purchase)

Primary Grocery Shopper Panel

Music Panel

pureprofile Building an asset out of your profile

Coming Soon

Watch this space. More targeting, data, higher response rates, deep product integration. We’ve been working on our new platform for 5 years and it’s rolling out in 2011.

pureprofile Building an asset out of your profile

● e: researchenquiries@pureprofile.com ● w: researchers.pureprofile.com

pureprofile Building an asset out of your profile