1. 1. 1CONFIDENTIAL AND PROPRIETARY Driving Web Traffic To Boost Business Chris Swanson Chief Executive Officer, PureDriven @puredrivenceo Kim Shelton Sales Manager, Pandora
2. 2. 2CONFIDENTIAL AND PROPRIETARY We understand the struggles of the every day business owner Time is a vital resource; we save you time by taking over the marketing piece of the puzzle Its a confusing world out there; the internet changes daily were here to help you keep up We are in the business of people; no more snake oil marketing agencies, only results and honesty PureDrivens WHY PureDriven is striving to prove that your digital marketing investment is leading to revenue for your business
3. 3. 3CONFIDENTIAL AND PROPRIETARY Bill Craig, Platos Closet says My two stores are both performing extremely well and PureDriven's strategy and digital marketing has been a critical part of this. I like that they tell me what is working and what is not and make adjustments based on this. Testimonial:
4. 4. 4CONFIDENTIAL AND PROPRIETARY Pandora is Digital Marketing Targetable Measurable Uses Analytics Customizable
5. 5. 5CONFIDENTIAL AND PROPRIETARY What Can We Measure In Digital Marketing?
6. 6. 6CONFIDENTIAL AND PROPRIETARY Pandora Co-Founder Tim Westergren
7. 7. 7CONFIDENTIAL AND PROPRIETARYCONFIDENTIAL AND PROPRIETARY ENGAGEMENT REDEFINEDCapturing Attention in a Connected World
8. 8. 8CONFIDENTIAL AND PROPRIETARY NEWSPAPER & DIRECTORIES BRICK & MORTAR COMMERCE NETWORK TV & VIDEO TELEPHONE BROADCAST RADIO OLD PARADIGMS NEW CONSUMPTION Changing Consumer Habits
9. 9. 9CONFIDENTIAL AND PROPRIETARY Smartphone Ownership Has Grown Seven-Fold Since 2009 Base: Total Population12+ % Who Own a Smartphone 10% 14% 31% 44% 53% 61% 71% -5% 5% 15% 25% 35% 45% 55% 65% 75% 2009* 2010* 2011* 2012** 2013** 2014** 2015** ESTIMATED 192M Source: *2009-2011; Isyour cellphone a smartphone?.**2012-2015; Own an Apple iPhone, Android Smartphone,BlackberryorWindowsSmartphone Source:http://www.imediaconnection.com/content/38703.asp#multiview.
10. 10. 10CONFIDENTIAL AND PROPRIETARY 10CONFIDENTIAL AND PROPRIETARY THE ATTENTION ECONOMY TREND #1
11. 11. 11CONFIDENTIAL AND PROPRIETARY 11CONFIDENTIAL AND PROPRIETARY SHOW ME YOU KNOW ME TREND #2
12. 12. 12CONFIDENTIAL AND PROPRIETARY Audio Renaissance Captures Attention Powerful Storytelling Effective Advertising THE POWER OF AUDIO 12CONFIDENTIAL AND PROPRIETARY
13. 13. 13CONFIDENTIAL AND PROPRIETARY Targeted Users 100% Guaranteed Pandora Registration Information for each user Age, Gender and Zip Code Pandora only targets your audience No wasted impressions Guaranteed view: Ads are served when Users are looking at the screen Interacting via thumbs Creating stations Using site functionality
14. 14. 14CONFIDENTIAL AND PROPRIETARY THE EFFECTIVENESS OF DIGITAL AUDIO High Internet Radio Listeners are twice as likely to purchase a product they heard advertised in the past 30 days compared to High Broadcast Radio Listeners An Ad on Internet radio is likely to be heard by a young, affluent consumer with little desire to avoid the ad, who has a high likely hood to purchase the product in the ad. This combination is a perfect scenario for audio advertisers In the past 30 days, have you purchased something you heard advertised on Broadcast or Internet radio? High Internet Radio Listeners High Broadcast Radio Listeners 29% 14% YES! YES! Source: June 2013 GroupM /The Internet Radio Marketplace High Internet Radio Listeners Those who are avid Internet radio listeners (more than 21% of listening happens on Internet services). High Broadcast Radio Listeners Those who listen to primarily traditional, broadcast-style radio (defined as 80-100% of their total radio time).
15. 15. 15CONFIDENTIAL AND PROPRIETARY Pandora is the Undisputed Leader in All Age Groups % by Age Group Who Listened in Last Month to 54% 14% 20% 23% 40% 13% 12% 9% 12% 5% 3% 1% 1224 2554 55+ % saying yes
16. 16. 16CONFIDENTIAL AND PROPRIETARY Connect with the On the Go Consumer Overview Impactful radio ads delivered to Pandora listeners in between songs that enable advertisers to connect with users with two-way engagement far superior to radio Benefits Reach engaged users during brief musical breaks as they eagerly await the next song Audio ad is accompanied by a clickable visual presence, offering increased engagement Components: :15 or :30 second Audio ad Companion Tile Companion Banner Full-screen Companion Tile displayed for the duration of audio message Companion Banner appears when music resumes
17. 17. 17CONFIDENTIAL AND PROPRIETARY Display Traffic Drivers Overview Standard Banners are displayed on the Now-Playing screen in the iPhone and Android Pandora app Includes Tap-to-Landing Page functionality Available sizes include 320x50 and 300x250 banners Benefits Extend engagement and interaction with a variety of tap-to functionality 300x250 banners provide a means for advertisers to use web assets for seamless extension into the rapidly expanding realm of mobile advertising 100% share of screen branding while on the Now Playing screen as the music plays 320x50 Banner 300x250 Banner
18. 18. 18CONFIDENTIAL AND PROPRIETARY Mobile Auto-Play Video Overview Auto-Play Videos are in-stream videos that reach engaged users as they are skipping songs or changing stations Full-screen, impactful video ads play automatically Auto-Play Video bundle includes a :15 or :30 sec Video Ad and Following Banner Benefits Reach engaged users as they eagerly anticipate their next song or station Deliver high impact and generate buzz through rich, 100% share of screen branding while the video plays Video ad is followed by a companion display unit to offer increased engagement 1 1. Full-screen video spawned upon Station Change or Skip 2. Following Banner appears after conclusion of Video
19. 19. 19CONFIDENTIAL AND PROPRIETARY 19CONFIDENTIAL AND PROPRIETARY WHEN PANDORA PLAYS, YOUR MESSAGE WORKS.
20. 20. 20CONFIDENTIAL AND PROPRIETARY Advertising That Works Everywhere: 1,000+ Pandora-compatible devices ensure that you reach consumers at home, at work, or on-the-go. Uncluttered: With less than four minutes of ads per hour, listeners get more music and fewer interruptions so your message truly resonates. Guaranteed Delivery: Your message is delivered when our listeners are engaged and tuned-in. Precise: Pandora has registration data for each of our 200 million registered users. That means we know exactly whos listeningno estimates and no guesswork. Targeted: Dont waste a single impression. Reach only the listeners you want based on age, gender and geography. Co-op: Using co-op dollars on Pandora is easy from start to finish.
21. 21. 21CONFIDENTIAL AND PROPRIETARY Watch for future webinars! Topics coming soon: o A Comparison of Digital and Traditional Advertising o YouTube Video Ads Contact Information: info@puredriven.com Ph: (218) 834-3170 Questions?