PURE MINERALS – PURE HEALTHPURE MINERALS – PURE HEALTH

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High Alkaline level: pH between 7.8 and 8.2 balances the acids in your body and skin (modern diets are too acidic)Mineralization – naturally contains minerals between 385 mg/l and 549 mg/l

Natural Electrolytes fortify your body

A good source of Silica: leads to youthful looking skin and important to an overall healthy functioning body

0 to low Nitrates – a pollutant that should have no place in drinking water

Low sodium level: modern diets, processed foods are unhealthily sodium rich. Sodium is retained in the skin.

High Alkaline level: pH between 7.8 and 8.2 balances the acids in your body and skin (modern diets are too acidic)Mineralization – naturally contains minerals between 385 mg/l and 549 mg/l

Natural Electrolytes fortify your body

A good source of Silica: leads to youthful looking skin and important to an overall healthy functioning body

0 to low Nitrates – a pollutant that should have no place in drinking water

Low sodium level: modern diets, processed foods are unhealthily sodium rich. Sodium is retained in the skin.

Why is PURE SWISS a healthy choice?

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Benefits of MINERAL water

Minerals have shown beneficial effects on bones, kidneys, and heart

Alkaline (pH-level) help the body balance the acids

Restore and maintain the natural Electrolyte level in your body.

Silica helps to keep your skin healthier and younger

It can help detoxify your body

Carbonated mineral water is capable of destroying germs, which are a source of various viral and bacterial infections

Sources: -http://www.ehow.com/facts_4814752_health-benefits-mineral-water.html -http://www.totallydrinkable.com/mineral-water-health-benefits-1.html -http://www.buzzle.com/articles/mineral-water-health-benefits.html

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Substances you want to avoid

PURE SWISS naturally contains very low levels of three substances posing a risk to health:

NITRATE is one of two substances (bacteria and nitratein) which cause an immediate threat to health whenever the set standards are exceeded.

CHLORINE Drinking of chlorinated water increases the risk of colon and bladder cancer. Chlorine is often used in purified water to eliminate bacteria.

SODIUM is an important mineral that keeps the fluids in our bodies properly regulated. However, Americans consume more than double of the recommended upper limit. Too high Sodium intake is linked to high blood pressure, which increases the risk for heart disease and stroke.

Sources: http://www.myswissmountain.com/_downloads/SwissMountain_KeyMinerals.pdfhttp://www.ead.anl.gov/pub/doc/nitrate-ite.pdfhttp://www.dhs.wisconsin.gov/eh/chemfs/fs/chlorine.htmhttp://www.nitrate.comhttp://www.pure-earth.com/chlorine.html

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Bottled water segmentation – only a few are “natural Mineral Water”

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PURE SWISS‘

competitive advantage

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PURE SWISS’ compelling USPs

Purest mineral water – 0 to low nitrates!

A natural and healthy total mineralization

pH-level 7.8 - 8.2 makes it a natural Alkaline

Very low sodium

“Made” in Switzerland

Doesn’t compete with water needs of locals

Iconic label

Highly reliable sourcing and quality

Purest mineral water – 0 to low nitrates!

A natural and healthy total mineralization

pH-level 7.8 - 8.2 makes it a natural Alkaline

Very low sodium

“Made” in Switzerland

Doesn’t compete with water needs of locals

Iconic label

Highly reliable sourcing and quality

None of our competitors can claim ALL these points!

None of our competitors can claim ALL these points!

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PURE SWISSGlass

PURE SWISS

PET

Perrier Evian Fiji San Pellegrin

o

Aqua-panna

Voss

PH-level 8.21 7.8 5.46 7.2 7.5 7.7 8.2 6.4Total Mineralization

385 mg/l 549 mg/l

475 mg/l

357 mg/l

160 mg/l 1109 mg/l

137 mg/l 22 mg/l

Calcium 71.2 mg/l 100.4 mg/l

147.3 mg/l

78 mg/l 17 mg/l 208 mg/l 30 mg/l 3.8 mg/l

Magnesium 23 mg/l 23.6 mg/l 3.4 mg/l 24 mg/l 13 mg/l 55.9 mg/l 6.9 mg/l 0.78 mg/l

Potassium 2.2 mg/l 0.7 mg/l 0.6 mg/l 1 mg/l 2.7 mg/l 0.9 mg/l

Bicarbonate 75.7 mg/l 344.2 mg/l

390 mg/l 357 mg/l 140 mg/l 135.5 mg/l 100 mg/l

Sulfate 200.4 mg/l 59.3 mg/l 33 mg/l 549.2 mg/l 21.4mg/l

Silica 3.6 mg/l 7.4 mg/l 13.5 mg/l

83 mg/l 9 mg/l 8.2 mg/l

Chlorine 0 mg/l 3.2 mg/l 21.5 mg/l 4.5 mg/l 7 mg/l 74.3 mg/l 7.1 mg/l

Sodium 1.4 mg/l 2.6 mg/l 9 mg/l 5 mg/l 17 mg/l 43.6 mg/l 6.5 mg/l 4 mg/l

Nitrate 0 mg/l 1.9 mg/l 18 mg/l 3.8 mg/l 0.151 mg/l 0.45 mg/l 5.7 mg/l

Water Quality comparison - I

Beneficial minerals Unhealthy substances

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PURE SWISSGlass

PURE SWISS

PET

Arrow-head

Crystal Geysir

San Benedett

o

Appolli-naris

Gerold-steiner

PH-level 8.21 7.8 7.8 7.0 7.68 5.8 6.9Total Mineralization

385 mg/l 549 mg/l 121 mg/l

110 mg/l

250 mg/l 2650 mg/l

2488 mg/l

Calcium 71.2 mg/l 100.4 mg/l

20 mg/l 40 mg/l 46 mg/l 100 mg/l 348 mg/l

Magnesium 23 mg/l 23.6 mg/l 3.5 mg/l 8 mg/l 30 mg/l 130 mg/l 108 mg/l

Potassium 2.2 mg/l 0.7 mg/l 1.4 mg/l 1.1 mg/l 20 mg/l 10.8 mg/l

Bicarbonate 75.7 mg/l 344.2 mg/l

239 mg/l 110 mg/l 293 mg/l 1810 mg/l 1816 mg/l

Sulfate 200.4 mg/l 59.3 mg/l 4.6 mg/l 4.8 mg/l 80 mg/l 38.3 mg/l

Silica 3.6 mg/l 7.4 mg/l 30.6 mg/l 17 mg/l 40.2 mg/l

Chlorine 0 mg/l 3.2 mg/l 13.2 mg/l 2 mg/l 2.8 mg/l 100 mg/l 39.7 mg/l

Sodium 1.4 mg/l 2.6 mg/l 12.1 mg/l 2 mg/l 6.8 mg/l 410 mg/l 118 mg/l

Nitrate 0 mg/l 1.9 mg/l 1.2 mg/l < 0.5 mg/l

6.9 mg/l 5.1 mg/l 5.1 mg/l

Water Quality comparison - II

Beneficial minerals Unhealthy substances

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Is this fair trade?

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Customers

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Health & Quality conscious

Urban & well educated

25 years and above

A special focus on women

Health & Quality conscious

Urban & well educated

25 years and above

A special focus on women

Our target consumers

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PURE SWISS

Products

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Our Products

PURE SWISS is available as still and sparkling mineral water in PET and Glass (0.5 liter and 1.0 liter)

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Where can I buy PURE SWISS?

We also deliver to homes and offices. Please send us your PURE SWISS order request to: order@pureswisswater.com

Deliveries of 10 packs and more are free of charge.

Northern California:

Andronico’s

Draeger’s

Zanotto

Gene’s Fine Foods

Biancchini’s

For all locations, please write us an Email: info@pureswisswater.com

Southern California:

UCSD

Soda Soda Distribution

More locations coming soon

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The company

PURE SWISS Inc.

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Marketing and Sponsoring

PROMAN Women's Cycling TeamPROMAN Women's Cycling Team

Little League Little League

Focus on local marketing

In-store demonstrations

„Guerilla Marketing“

Multiple sponsoring activities

AYSO Sponsoring

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Leveraging Swiss Brand

SWISS Week Promotion: In-Store joint promotion of various Swiss products:SWISS Week Promotion: In-Store joint promotion of various Swiss products:

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International Presence

Chile, Nov 2010 Dubai, SIAL Expo, Nov 2010 Vancouver, Feb 2010

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Impressions

Follow us…

www.pureswisswater.com

Facebook

Twitter

Contact

PURE SWISS, Inc.

Alex Fries, CEOP. O. Box 26291 – San Francisco, CA 94126, USA

Tel. USA: +1 (408) 644 – 8104Tel. CH: +41 (44) 586 – 7108

email: afries@pureswisswater.com

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Benefits of drinking water

Water is essential to all the vital functions of your body.

Drink regularly to:

Boost your energy level

Boost your immune system

Strengthen your mental sharpness

Cleanse and detox your body

Reduce the risk of many health issues people face, Cancer: bladder, breast, colon and kidney Cholesterol: Water lowers blood cholesterol Diabetes: Water prevents and helps to cure early

adult-onset diabetes Blood Pressure: Regular hydration prevents and

helps to cure high blood pressure Migraines: Water prevents and helps to cure

migraines

Sources: Fereydoon Batmanghelidj, M.D., an internationally renowned researcher, author and advocate of the natural healing power of water (www.watercure.com). Dr. Fereydoon Batmanghelidj is not related in any way to SWISSeau Corporation and does not endorse or promote SWISSeau in any way.http://www.mangosteen-natural-remedies.com/benefits-of-drinking-water.html

The recommended water intake is 3 liters/ day for men and 2.2 liters/ day for women.

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Benefits of Minerals

Alkaline: Helps the body keep a proper pH balance and helps flush away toxins

Calcium: The mineral calcium is crucial to maintain normal bone density. Intake of calcium in sufficient amounts helps strengthen the bones and prevent development of bone diseases like osteoporosis.

Magnesium: This mineral boosts the immune system, thereby helping to fight infections effectively.

Potassium: Important mineral to keeping the heart, kidney and other important organs in good working condition.

Bicarbonate: acts as a buffer to maintain the normal levels of acidity (pH) in blood and other fluids in the body

Sulfate: Sulfate acts as a detoxifying agent and helps to cleanse the body thoroughly.

Silica: Key ingredient to keeping skin healthier, younger, and more radiant

Proper Electrolyte Balance: Electrolytes are nothing but salts (potassium, magnesium, chloride) that occur in the body. People experiencing electrolyte imbalance are asked to drink mineral water to restore and maintain normal electrolyte balance.

Sources: http://www.buzzle.com/articles/mineral-water-health-benefits.html http://www.ehow.com/about_4743810_alkaline-water-health-benefits.html http://www.jashbotanicals.com/articles/silica_and_your_body.html http://www.organicfacts.net/health-benefits/minerals/health-benefits-of-potassium.html

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What experts say about Alkaline

“…health depends on an internal alkaline environment.”

Young discusses the importance of regulating your body’s acid/alkaline chemistry and how it can result in weight loss, increased stamina and strength, and a stronger immune system.

SOURCE:

-http://www.livestrong.com/article/47620-acid-vs.-alkaline-body/#ixzz1E6Uo9Jqd

-http://www.naturalhealthschool.com/pH-balance.html

“Cancerous tissues are acidic, whereas healthy tissues are alkaline.”Dr Warburg received the 1931 Nobel Prize for discovering the real cause of cancer in 1923.

What can you do?1. Eat a diet that is high in Alkaline foods and low in Acidic foods.  2. Change your water from whatever you are drinking today to Alkaline Water. This will significantly assist you in helping you alkalize your entire body.

“Cancerous tissues are acidic, whereas healthy tissues are alkaline.”Dr Warburg received the 1931 Nobel Prize for discovering the real cause of cancer in 1923.

What can you do?1. Eat a diet that is high in Alkaline foods and low in Acidic foods.  2. Change your water from whatever you are drinking today to Alkaline Water. This will significantly assist you in helping you alkalize your entire body.

Dr. Robert Young

Dr. Warburg

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Health benefits in the news

6/17/2010

http://www.shirleys-wellness-cafe.com/alkaline.htm#a

2011 EzineArticles.com

Nov 01, 2009

http://www.articlesbase.com/medicine-articles/drink-alkaline-water-cure-or-prevent-a-host-of-ills-1408129.html

If you exercise regularly or are an active sports enthusiast, you also need to replenish electrolytes to maintain energy and focus.www.the-best-sports-nutrition.com

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Water News

CBS news, 28.01.2011