Pure michigan digital strategy

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Pure Michigan’s Digital Strategy Presented by: Leena Maqsood

Transcript of Pure michigan digital strategy

Page 1: Pure michigan digital strategy

Pure Michigan’s Digital Strategy

Presented by:Leena Maqsood

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Why Digital Strategy

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Target Audience

Michigan is UNIQUE in offering something to every age group.

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Pure Michigan Goes Digital

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$ 10.3 Million

1st Aug. 2013 – 31st July. 2014