Background

Banner ad on the Trip Advisor website

Advertise on Trip Advisor

Develop a mobile app.

Play to Win

Why advertise?

• More tourism to Michigan means more money for Michigan and Michigan residents

Target Audience

• Everywhere except Michigan

• Michigan residents can benefit as well

• $• Total: $10,000

$5,000 for the Trip Advisor banner ad $5,000 for app development and website

additions.

Budget

How to measure

• Clicks on Trip Advisor ad• Number of app downloads• Participation in online activities• Results of the online surveys

BENEFITS

• More site traffic• More tourists

• Stronger brand loyalty• More survey results

• Better brand-consumer relationships