Pure app Investor Deck May 2014

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Pure is today’s hang out app. Created for those who are up for spontaneous meetings

Transcript of Pure app Investor Deck May 2014

  • Pure is todays hang out app 2 Created for those who are up for spontaneous meetings
  • People spend hours on dating apps instead of going on dates. What problem do we solve? 3
  • Whats wrong with existing solutions? Lack of immediacy Lack of focus on getting together soon Social stigma of dating services 4
  • Painkiller Our goal is to bring singles together today 1h search for people ready to hang out now Simple way to nd out if there is mutual interest Blank slate every day ! 1h limit to seal the deal 5
  • Business Model To use Pure, one needs to buy a pass that allows to submit unlimited meeting requests for 1 week. Passes are sold through In-App purchase. The suggested pass price is $0.99. We project active users to purchase 1 pass per month. We will make a decision on expanding pass options, ie. weekend/monthly passes, based on experiments. 6
  • Go to market Pure 2.0 iOS and Android 7 Open NYC ofce to test local user acquisition channels Chrysler Building designed by Yi Chen from the Noun Project
  • Proof of Concept 8 5% female users in January 17% in May Numbers based on users in Moscow of users create 10+ meeting requests per month 25% of users receive mutual interest 50% meeting requests per user per month (average) 11
  • February March April 50% 100% 53% 69% 77% 47% 31% 23% Returned New Proof of Concept 9 of users return the next month if they had mutual interest Numbers based on users in Moscow 44% 51% return if their mutual interest was within 3 miles
  • Tour getpure.org 10 App Store
  • Press 11 Mashable App Aims to Seriously Spice Up Your Sex Life New York Mag No-Frill Thrills: The Rise of Minimalist Sex Apps The Telegraph Pure sex app targets 'open-minded' Britain DailyMail No-strings sex app launches for heterosexuals who can't be bothered with online irting Business Insider Pure Takes The 'Dating' Out Of Dating Apps And Just Helps You Get Sex On Demand The Hufngton Post 'Pure,' Sex App, Divides Itself From 'Time Consuming' Tinder With Single-Minded Focus Jezebel The Endless Quest for a Hookup App Women Will Actually Use Salon Do women want a hookup app? Renery29 The 10 Best Apps To Grind To (That Aren't Grindr)
  • Team 12 Pure currently has a team of 11 people working on the project. Co-founders Carol QueenRoman Sidorenko Alexander Kukhtenko Advisor/Consultant
  • [email protected] 13