PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN...

29
PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN DEMOGRAPHICS Trademarks and Licensing Office September 2016

Transcript of PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN...

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PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN

DEMOGRAPHICS

Trademarks and Licensing Office

September 2016

Page 2: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

ALUMNI DEMOGRAPHICS

International Alumni Count, Alumni Count by US State, Alumni Count by Indiana County

Source: Purdue Alumni Association

Page 3: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

INTERNATIONAL ALUMNI COUNTChina 2,948

India 2,164

Republic Of Korea 1,188

Taiwan 1,047

Malaysia 823

Canada 704

Indonesia 443

Germany 437

Singapore 364

Japan 343

Thailand 311

Hong Kong 309

Turkey 258

Mexico 256

Brazil 246

United Kingdom 230

Colombia 207

United Arab

Emirates197

France 171

Pakistan 169

Netherlands 161

Saudi Arabia 159

Australia 152

Greece 115

Argentina 114

Spain 98

Jordan 89

Egypt 83

Philippines 83

Peru 82

Switzerland 82

Hungary 80

Panama 77

Costa Rica 74

Ecuador 73

Italy 73

Kuwait 72

Nigeria 69

Kazakhstan 64

Iran 63

Cyprus 59

Norway 59

Bolivia 12

Guatemala 49

Honduras 48

Venezuela 48

Israel 47

Bangladesh 45

Lebanon 43

Chile 42

Kenya 38

Belgium 36

El Salvador 34

Bahrain 33

New Zealand 33

Sri Lanka 32

Sweden 32

South Africa 30

Ireland 29

Oman 28

Russia 28

Nicaragua 27

Ghana 26

Trinidad And

Tobago26

Qatar 23

Austria 21

Poland 21

Vietnam 21

Sudan 20

Bulgaria 19

Romania 18

Tanzania 18

Portugal 17

Serbia 17

Finland 16

Iceland 16

Nepal 15

Ukraine 15

Denmark 14

Morocco 14

Syria 14

Uganda 14

Ethiopia 12

Jamaica 12

Botswana 11

Paraguay 11

Tunisia 11

Zambia 11

Bahamas 9

Croatia 9

Zimbabwe 9

Libya 8

Macedonia 8

Afghanistan 7

Dominican Republic 7

Malawi 7

Senegal 7

Armenia 6

Czech Republic 6

Luxembourg 6

Mali 6

Niger 6

Uruguay 6

Algeria 5

Bermuda 5

Cameroon 5

Cote D Ivoire 5

Dem People's

Republic Of Korea5

Mongolia 5

Brunei 4

Burma (Myanmar) 4

Cayman Islands 4

Macau 4

Mauritius 4

Barbados 3

Bosnia-hercegovina 3

Georgia 3

Guyana 3

Kyrgyzstan 3

Latvia 3

Slovakia 3

Swaziland 3

Anguilla

Belarus 2

British Virgin Islands 2

Cambodia 2

Estonia 2

Gaza Strip 2

Iraq 2

Liberia 2

Lithuania 2

Moldova 2

Mozambique 2

Rwanda 2

Slovenia 2

St. Kitts - Nevis 2

West Indies 2

Yemen 2

Albania 1

Angola 1

Antigua And Barbuda 1

Aruba (Netherlands) 1

Azerbaijan 1

Belize 1

Benin 1

Bhutan 1

Brtsh Indian Ocean Terr 1

Burkina Faso 1

Error 1

Fiji 1

Grenada 1

Haiti 1

Montserrat 1

Namibia 1

Netherlands Antilles 1

Papau New Guinea 1

Republic Of The Congo 1

Sierra Leone 1

St. Lucia 1

Togo 1

Turkmenistan 1

West Bank 1

Top 10 Countries

1) China: 2,943

2) India: 2,164

3) Republic of Korea: 1,188

4) Taiwan: 1,047

5) Malaysia: 823

6) Canada: 704

7) Indonesia: 443

8) Germany: 437

9) Singapore: 364

10) Japan: 343

16,221Living Purdue

alumni outside of

the United States

Page 4: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

ALUMNI COUNT BY US STATE

Top 10 States

1) Indiana: 203,987

2) Illinois: 36,054

3) California: 20,561

4) Ohio: 14,911

5) Florida: 14,786

6) Texas: 14,347

7) Michigan: 12,302

8) North Carolina: 6,982

9) Colorado: 6,792

10) Virginia: 6,498

462,804Living Purdue

alumni in the

United States

Indiana 203,987

Illinois 36,054

California 20,561

Ohio 14,911

Florida 14,786

Texas 14,347

Michigan 12,302

North

Carolina6,982

Colorado 6,792

Virginia 6,498

Georgia 6,013

Arizona 5,869

Pennsylvania 5,811

New York 5,492

Wisconsin 5,275

Washington 5,079

Tennessee 4,427

Missouri 4,422

Kentucky 4,061

Maryland 3,945

Minnesota 3,765

Massachusetts 3,761

New Jersey 3,738

South Carolina 3,115

Oregon 2,627

Connecticut 2,180

Iowa 1,858

Alabama 1,717

Kansas 1,498

Nevada 1,326

New Mexico 1,277

Oklahoma 1,037

Utah 961

Louisiana 908

Arkansas 882

New

Hampshire832

Hawaii 782

Idaho 698

Nebraska 682

Maine 568

District of Columbia 545

Delaware 529

Mississippi 507

West Virginia 492

Montana 463

Puerto Rico 437

Alaska 366

Rhode Island 355

Vermont 344

South Dakota 284

Wyoming 274

North Dakota 175

European Military 174

Pacific Military 85

Virgin Islands 37

Guam 15

Page 5: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

ALUMNI COUNT BY INDIANA COUNTY

Top 10 Counties

1) Lake: 24,312

2) Marion: 21,905

3) Tippecanoe: 18,668

4) Allen: 13,734

5) Hamilton: 13,699

6) LaPorte: 8,131

7) Porter: 7,127

8) Johnson: 5,267

9) St. Joseph: 4,822

10) Hendricks: 3,888

203,987Living Purdue alumni

in Indiana

Lake 24,312

Marion 21,905

Tippecanoe 18,668

Allen 13,734

Hamilton 13,699

LaPorte 8,131

Porter 7,127

Johnson 5,267

St. Joseph 4,822

Hendricks 3,888

Boone 3,585

Madison 3,168

Hancock 2,892

Howard 2,333

Bartholomew 2,287

Elkhart 1,925

Kosciusko 1,719

Vanderburgh 1,630

Monroe 1,573

Clinton 1,413

Jasper 1,319

White 1,300

DeKalb 1,280

Montgomery 1,265

Huntington 1,230

Morgan 1,209

Whitley 1,202

Marshall 1,032

Noble 989

Delaware 950

Floyd 950

Clark 909

Cass 890

Wayne 880

Carroll 844

Adams 804

Grant 766

Shelby 766

Wells 746

Warrick 737

Steuben 728

Wabash 727

Dubois 723

Jackson 721

Decatur 699

Starke 697

Vigo 697

Fountain 643

Benton 622

Henry 616

Miami 613

Franklin 564

Putnam 543

Pulaski 515

Dearborn 514

Knox 506

Fulton 473

Lagrange 471

Lawrence 466

Tipton 424

Jefferson 383

Gibson 376

Newton 364

Rush 360

Harrison 350

Ripley 342

Posey 334

Greene 318

Fayette 279

Daviess 274

Brown 273

Randolph 269

Jennings 268

Spencer 258

Clay 254

Washington 249

Warren 237

Parke 225

Jay 193

Owen 184

Sullivan 175

Scott 173

Orange 164

Blackford 142

Martin 125

Perry 124

Vermillion 107

Ohio 106

Union 91

Switzerland 81

Pike 77

Crawford 63

Page 6: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

STUDENT DEMOGRAPHICS

Enrollment By Indiana County, US State/Region, Country; Student Life; International Presence

Source: Purdue Data Digest

Page 7: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

ENROLLMENT BY INDIANA COUNTY

12,848Purdue students

from Indiana

Tippecanoe 2,455

Hamilton 1518

Marion 1151

Lake 872

Allen 613

St Joseph 545

Hendricks 420

Boone 366

Porter 359

Johnson 223

Elkhart 214

Hancock 195

Howard 188

Vanderburgh 169

La Porte 156

Madison 153

Kosciusko 152

Bartholomew 132

White 131

Marshall 128

Monroe 115

Clinton 112

Carroll 107

Jasper 105

Cass 105

Dearborn 100

Montgomery 94

Morgan 90

Delaware 84

Fulton 77

Dubois 76

Warrick 75

Grant 71

Floyd 71

Jackson 70

Shelby 67

Clark 66

Vigo 64

Lawrence 63

De Kalb 59

Miami 56

Decatur 56

Adams 55

Posey 54

Whitley 53

Henry 53

Fountain 52

Putnam 52

Noble 51

Wells 51

Wayne 50

Ripley 50

Wabash 49

Lagrange 47

Steuben 47

Benton 46

Huntington 45

Gibson 42

Washington 40

Warren 38

Franklin 37

Knox 35

Tipton 34

Randolph 32

Jefferson 29

Spencer 27

Pulaski 26

Rush 26

Harrison 26

Starke 25

Owen 25

Greene 25

Clay 22

Parke 19

Daviess 19

Newton 18

Fayette 18

Jay 17

Orange 17

Blackford 14

Vermillion 14

Brown 13

Sullivan 10

Jennings 10

Pike 10

Perry 8

Martin 7

Scott 7

Union 5

Switzerland 5

Crawford 2

Page 8: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

ENROLLMENT BY INDIANA COUNTY

Top 10 Counties

1) Tippecanoe: 2,455

2) Hamilton: 1,518

3) Marion: 1,151

4) Lake: 872

5) Allen: 613

6) St. Joseph: 545

7) Hendricks: 420

8) Boone: 366

9) Porter: 359

10) Johnson: 223

Page 9: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

ENROLLMENT BY US STATE

Top 10 States

1) Indiana: 19,302

2) Illinois: 2,657

3) California: 1,352

4) Ohio: 756

5) Michigan: 628

6) Texas: 529

7) New Jersey: 422

8) Pennsylvania: 401

9) Florida: 367

10) New York: 367

30,289Purdue students

from the United

States

Indiana 19,302

Illinois 2,657

California 1,352

Ohio 756

Michigan 628

Texas 529

New Jersey 422

Pennsylvania 401

Florida 367

New York 367

Massachusetts 291

Virginia 274

Wisconsin 247

Minnesota 237

Missouri 228

Maryland 217

Georgia 204

Connecticut 195

Washington 190

Tennessee 156

North Carolina 153

Colorado 150

Iowa 86

Oregon 71

Kansas 69

Kentucky 56

South Carolina 55

New Hampshire 52

Oklahoma 49

Nevada 48

Alabama 46

Hawaii 44

Utah 38

Louisana 35

Arkansas 32

Idaho 30

New Mexico 27

Delaware 27

Nebraska 25

Maine 25

Rhode Island 25

West Virginia 20

South Dakota 20

Mississippi 18

District of

Columbia 14

Vermont 13

Montana 11

Alaska 11

North Dakota 11

Wyoming 8

Page 10: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

ENROLLMENT BY US STATE

Page 11: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

ENROLLMENT BY COUNTRYTop 10 Countries

1) China: 4,138

2) India: 1,898

3) Republic of

Korea: 685

4) Taiwan: 278

5) Malaysia: 164

6) Indonesia: 122

7) Columbia: 119

8) Iran: 94

9) Turkey: 94

10) Pakistan: 89

9,060Students from

outside of the

United States

China 4,138

India 1,898

Republic of Korea 685

Taiwan 278

Malaysia 164

Indonesia 122

Colombia 119

Iran 94

Turkey 94

Pakistan 89

Egypt 83

Bangladesh 77

Saudi Arabia 75

Brazil 71

Canada 68

Japan 68

Mexico 67

Thailand 65

Germany 57

Spain 53

Nigeria 46

Ecuador 41

Vietnam 36

United Kingdom 32

France 30

Australia 28

Russian Federation 25

Kazakhstan 23

Kuwait 22

Sri Lanka 22

Italy 22

Peru 20

Jordan 18

Costa Rica 16

Venezuela 16

Nepal 16

Guatamala 15

Lebanon 13

Jamaica 11

Chile 11

Argentina 11

Kenya 11

Greece 11

Ireland 11

Bahamas 10

United Arab Emirates 10

Philippines 9

Bolivia 8

Burma 8

Hungary 8

Ethiopia 7

Rwanda 7

South Africa 6

Oman 6

Ukraine 6

Poland 6

Ukraine 6

Afghanistan 5

Sweden 5

Czech Republic 4

Austria 4

Norway 4

Uruguay 3

Uganda 3

Libya 3

Morocco 3

Senegal 3

Cote d'Ivoire 3

Mongolia 3

Romania 3

Lithuania 3

Portugal 3

Bermuda 2

Guyana 2

Grenada 2

New Zealand 2

Zimbabwe 2

Angola 2

Zimbabwe 2

Yeman 2

Algeria 2

Turkmenistan 2

Bulgaria 2

Serbia 2

Croatia 2

St Lucia 1

Paraguay 1

Malawi 1

Tanzania 1

Sierra Leone 1

Burkina Faso 1

Benin 1

Cameroon 1

Nigeria 1

Cambodia 1

Belarus 1

Bosnia 1

Tajikistan 1

Page 12: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

ENROLLMENT BY COUNTRY

Page 13: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

TOP 100 PURDUE RETAILERS

Source: Purdue Trademarks and Licensing

Page 14: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

TOP 100 PURDUE RETAILERS University Bookstore -

Purdue $4,712,074.16

Follett Higher Education

Group $3,792,784.72

Fanatics $2,348,242.76

Meijer $2,028,277.82

University Spirit

(Purdue) $1,601,688.32

Kohl's $1,242,321.10

Direct to Consumer $1,223,312.16

Walmart $1,184,670.52

Dick's Sporting Goods $955,136.94

Marmaxx $928,643.74

Goldden Corp. $927,415.91

CampusTown/Den

Graphix $795,517.46

LIDS $671,138.79

University Spirit (UGA) $575,546.43

Direct to Consumer via

Internet $568,997.43

Amazon.com $525,240.26

University Bookstore $479,287.49

Gordmans $435,687.93

Finish Line $373,538.81

JCPenney $370,486.00

Cracker Barrel $315,393.45

CLC No Code $301,763.27

Bed Bath & Beyond $295,844.21

Victoria's Secret $266,951.37

T.I.S. College Bookstore $260,832.74

Sam's Club $248,567.92

Target $232,609.88

Freckles Graphics $188,671.05

Justice $179,623.64

Costco Wholesale $156,909.25

Golden Corporation $155,806.20

Burlington Coat Factory $139,167.85

Hibbett Sports $136,474.93

Dunham's Sports $135,817.16

Tailgate Sports Games $134,733.21

Bon Ton $123,419.89

Direct to Consumer -

Direct Mail $117,635.38

Jo-Ann Fabric and Craft

Stores $112,650.99

Kmart $110,468.82

Fundraisers $110,095.15

Purdue University

Internal Departments $107,870.99

Nike Stores $84,582.08

Paradies Shop - The $77,084.26

Columbia Sportswear

Co. Inc. $72,260.56

Von Maur $70,738.36

Mall Kiosks $68,681.88

State Street Products $65,796.32

Green Grass Shops $60,345.61

MC Sports $50,709.63

Menards $46,706.46

Foot Locker $45,049.19

Sideline Sneakers LLC $42,084.20

Hallmark Cards Inc. $41,488.60

Fanatics (In Venue) $39,125.22

Watseka Rural King

Supply Inc $38,793.90

General Wholesale $38,679.75

Barnes & Noble College

Bookstores $38,673.39

Campus Colors $34,574.35

Ross $33,615.96

Smtk , Inc. $33,140.81

VF Outlet $29,008.00

Sports Line Distributors $28,940.76

Party City $28,469.94

Internal Campus Sales $28,334.29

Old Navy $27,338.06

Hobby Lobby $26,844.60

USA Team Spirit $26,626.50

Casey's Distributing $25,502.50

University Frames Inc $25,303.10

PetSmart $21,507.84

Groupon Inc. $20,684.33

Lowe's Home

Improvement $20,209.87

Levy Restaurants $20,047.36

Acushnet Company $19,620.00

Squeeze Play $18,387.91

Discount Den $18,375.88

Macy's $18,155.59

Collectibles Unlimited

(www.ScoreHere.com) $17,442.36

Collegiate Tartan $17,348.35

Pasta Shoppe-The $17,232.00

Build-A-Bear

Workshop $16,990.00

Calendar Club Stores $16,532.84

Hancock Fabrics $15,901.47

Sports Fanatics (IN) $15,520.56

Kohls.com $15,283.73

Sears $14,792.87

Collectibles Unlimited $14,730.35

Fathead LLC $14,687.83

J&M Golf $14,519.75

Sports Avenue $53,936.95

SportsFanFare.com $14,329.77

Solaray $52,682.20

UniversiTees $51,548.45

Tervis Stores $51,107.85

Big Lots $25,218.31

Broadbay.biz $24,306.71

NBJ-5 Campus Colors $24,264.86

Student Organizations $21,844.13

Zulily.com $14,245.54

Holiday World

Splashin' Safari $14,133.75

One Stop Fan Shop $14,049.73

Page 15: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

FAN DEMOGRAPHICS

Purdue fans, listeners and shopping preferences

Source: Learfield Sports Licensing, Nielsen Scarborough Research [2016]

Page 16: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

84% Own a Home

66% Are Married

41% Have a child

PURDUE FANS

46% more likely

to have a household income

of $100,000 or more.

66% more likely

to be a business decision

maker.

15% more likely to be a college graduate.

Gender:

Age:

Household

Income:

A Purdue Fan is an adult 18+ who has watched, listened or attended a Purdue sporting event in the past 12 months.

22% 13% 19% 23% 23%

$0 - $35K $35 - $50K $50K - $75K $75K - $99K Over $100K

3% 14% 21% 22% 19% 21%

18-24 25-34 35-44 45-54 55-64 65+

67% 33%

Male Female

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71% Own a Home

63% Are Married

33% Have a child

PURDUE LISTENER

Two times more likely

to have a household income

of $100,000 or more.

Two times more likely

to be a business decision

maker.

57% more likely to be a college graduate.

Gender:

Age:

Household

Income:

A Purdue Listener is an adult 18+ who has listened to a Purdue sporting event in the past 12 months.

25% 9% 18% 15% 33%

$0 - $35K $35 - $50K $50K - $75K $75K - $99K Over $100K

5% 15% 19% 35% 14% 12%

18-24 25-34 35-44 45-54 55-64 65+

81% 19%

Male Female

Page 18: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

0%

10%

20%

30%

40%

50%

60%

70%66%

49%

34%

31%28%

17%

12%

63%

46%44%

42%

32%

25%

18%

Indianapolis DMA Purdue Fans

Grocery Stores Shopped at in the Past 7 Days

GROCERY SHOPPING

18

Purdue Fans are 17% more likely to have

spent $200 or more on groceries in the past

week!

A Purdue Fan is an adult 18+ who has watched, listened or attended a Purdue sporting event in the past 12 months.

Page 19: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

RETAIL SHOPPINGA Purdue Fan is an adult 18+ who has watched, listened or attended a Purdue sporting event in the past 12 months.

0%

10%

20%

30%

40%

50%

60%

Men's casual clothing Men's shoes Athletic clothing Sports equipment Men's businessclothing

39%

32%

22%

13%

15%

59%

46%

26%

23%21%

Indianapolis DMA Purdue Fans

Items Bought in the Past 12 Months

Page 20: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

0%

5%

10%

15%

20%

25%

30%

35%

Dick's SportingGoods

Walmart Meijer Gander Mountain Finish Line Target

17% 17%

6% 7%

2%

5%

31%

17%

11% 11%

6%5%

Indianapolis DMA Purdue Fans

Sporting Goods Stores Shopped in the Past 3 Months

SPORTING GOODS

Purdue Fans are two times more likely to have bought college

sports apparel in the past year!

A Purdue Fan is an adult 18+ who has watched, listened or attended a Purdue sporting event in the past 12 months.

Page 21: PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN … Deck.pdf · PURDUE UNIVERSITY ALUMNI, STUDENT AND FAN ... Bangladesh 45 Lebanon 43 Chile 42 Kenya 38 Belgium 36 ... TOP 100 PURDUE RETAILERS

PURDUE FAN SHOPPING HABITS

Nielsen Scarborough Research, Indianapolis DMA 2016

A Purdue Fan is an adult 18+ who has watched, listened or attended a Purdue sporting event in the past 12 months.

Purdue Fans Index

Items purchased in the past 12 months:

Athletic clothing 26% 118

College sports apparel 33% 209

Men’s casual clothing 59% 150

Sports equipment 23% 185

Shopped at in the past 3 months

Kohl’s (Department) 53% 126

Meijer (Department) 52% 114

Walmart (Clothing) 50% 110

Big Lots (Department) 31% 130

Dick’s Sporting Goods (sporting goods) 31% 178

Macy’s (clothing) 20% 121

Best Buy (department) 26% 128

Sears (department) 15% 116

Old Navy (clothing) 14% 114

Sam’s Club (clothing) 20% 138

Read as:

26% of Purdue Fans have purchased athletic clothing in the past 12 months.

Purdue Fans are 18% more likely to have purchased athletic clothing in the past 12 months compared to the average Person 18+ in the Indianapolis DMA.

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PURDUE FAN ONLINE SPENDING

22

Nielsen Scarborough Research, Indianapolis DMA 2016

A Purdue Fan is an adult 18+ who has watched, listened or attended a Purdue sporting event in the past 12 months.

Purdue Fans Index

Own a desktop computer 58% 108

Own a laptop computer 65% 98

Own a smartphone 71% 98

Own a tablet 52% 94

Shopped online in the past 30 days 47% 115

Shopped online for clothing or accessories in the past 12 months 50% 115

Checked sports scores online in the past 30 days 34% 173

Shopped online for sporting event tickets in the past 12 months 16% 128

Shopped online for mobile device apps in the past 12 months 25% 124

Shopped online for sports logo apparel in the past 12 months 19% 160

Watched live sports online in the past 30 days 18% 155

Downloaded newspaper, radio, or TV apps in the past 30 days 13% 120

Spent $2,500+ in online shopping during the past 12 months 9% 128

Read as:

47% of Purdue Fans have purchased athletic clothing in the past 30 days.

Purdue Fans are 15% more likely to have shopped online in the past 30 days compared to the average Person 18+ in the Indianapolis DMA.

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PURDUE ATHLETICS DEMOGRAPHICS

Source: Purdue Athletics Ticket Office; PurdueSports.com

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PURDUE SEASON TICKET HOLDERS BY STATEFootball Basketball

IN 85.47%

IL 7.00%

OH 1.96%

MI 1.26%

FL 0.57%

KY 0.43%

WI 0.32%

MO 0.24%

CO 0.22%

TX 0.22%

GA 0.19%

AZ 0.16%

CA 0.16%

CT 0.16%

NJ 0.16%

TN 0.16%

VA 0.16%

NC 0.13%

SC 0.13%

MA 0.11%

PA 0.11%

LA 0.08%

NY 0.08%

IA 0.05%

MD 0.05%

MN 0.05%

MT 0.05%

NE 0.05%

WA 0.05%

AL 0.03%

ID 0.03%

NH 0.03%

NM 0.03%

OK 0.03%

SD 0.03%

WY 0.03%

IN 91.62%

IL 3.56%

OH 0.88%

MI 0.66%

FL 0.49%

CO 0.37%

WI 0.27%

AZ 0.22%

SC 0.22%

KY 0.16%

NC 0.16%

NJ 0.16%

TX 0.16%

GA 0.11%

MA 0.11%

MO 0.11%

TN 0.11%

VA 0.11%

CA 0.11%

IA 0.05%

LA 0.05%

MN 0.05%

NE 0.05%

NY 0.05%

PA 0.05%

WA 0.05%

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PURDUE SPORTS RADIO AFFILIATESFootball Basketball

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PURDUE SPORTS RADIO AFFILIATESBedford WBIW 1340 AM

Berne WZBD 92.7 FM

Boonville WBNL 1540 AM

Breman/

South Bend

WHPZ 96.9 FM

Columbus WYGB 100.3 FM

Crawfordsville WCDQ 106.3 FM

Dowagiac,

Mich.

WHPD 92.1 FM

Evansville WGBF 1280 AM

Fort Wayne WKJG 1380 AM

Greencastle WREB 94.3 FM

Hammond WJOB 1230 AM

Huntingburg WBDC 100.9 FM

Indianapolis WNDE 1260 AM/

97.5 FM

Jasper WQKZ 98.5 FM

Knox WKVI 1520 AM

Kokomo WIOU 1350 AM

Lafayette WAZY 96.5 FM

Lafayette WYCM 95.7 FM

Marion WMRI 860 AM

Michigan

City

WEFM 95.9 FM

Mount

Vernon

WRCY 1590 AM

Peru WARU 101.9 FM

Salem WSLM 1220 AM/

97.9 FM

South Bend WHME 103.1 FM

Vincennes WFML 96.7 FM

Warsaw WRSW 1480 AM

Winchester WZZY 98.3 FM

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PURDUE POINTS OF PRIDE

Source: Michael Brzezinski, International Programs; Dept . of Homeland Security; Office of Institutional Research, Assessment and

Effectiveness; purdue.edu/space/astronauts; Tom Schott, Purdue Athletics

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Student Life• #12 highest student satisfaction rate

among U.S. public institutions

• Nearly 1,000 student clubs and organizations

• Residence hall network is largest of any school that doesn’t require students to live on campus

• More than 90 total fraternities sororities, and cooperative houses

• -20 percent of undergraduate students belong to a fraternity or sorority

International Presence• #1 destination for international students in

STEM disciplines

• #3 international student enrollment among U.S. public institutions

• 124 countries represented in student population (Fall 2015)

• 9,197 total international students (Fall 2015)

Athletics• 15 quarterbacks sent to the NFL (Cradle of

Quarterbacks)

• 22 men’s basketball Big Ten championships

(tied for most)

• NCAA Championships: Men’s Golf (1961),

Women’s Basketball (1999) and women’s Golf

(2010)

• Student-athletes have a 84 percent four-year

graduation rate and 15 consecutive semesters

with a GPA higher than the general student

population

Astronauts• 23 NASA Astronauts (Neil Armstrong, Gene Cernan,

Jerry Ross)

• Home of first and most recent men on the moon

• Purdue astronauts have spent the equivalent of 741

days in space• Purdue astronauts have made 61 space flights

• More than a third of all U.S. human space flights

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QUESTIONS?Trademarks & LicensingErika Austin – Trademarks and Licensing Manager

Office: [765] 494-1733 Email: [email protected]

Travis Baugh – Graduate Assistant

Office: [765] 404-9257 Email: [email protected]

www.purdue.edu/trademarks