UNIVERSITY OF FLORIDA

October, 2015

Rachel The High School SeniorBACKGROUND:• High School Senior• Undecided on College choice• Parents are UF Alumni

DEMOGRAPHICS:• Female• Age: 17-19• Wealthy Parents• Suburban

IDENTIFIERS:• 4.0 GPA• Head Cheerleader• Respectful• Voted Most Likely to Succeed

Rachel The High School SeniorGOALS:• Graduate high school and attend

college• Decide on a career choice to find

secure job after college

CHALLENGES:• University of Florida critical admission

requirements• Scholarship funding

HOW WE HELP:• Provide student with academic

scholarship• Academic advisors help student

secure career choice and completion of degree in career choice.

Rachel The High School SeniorREAL QUOTES:• “Want to make my parents

proud by attending their alma Mata”

• “Receiving the best education is something I strive for, and want to be taught by the best professors”

COMMON OBJECTIONS:• Worried about not getting

accepted in the university• Graduation Rate• College Tuition • Academic rankings among other

universities

Rachel The High School SeniorMARKETING MESSAGING:• Invite Rachel on a guided

tour of the university.• Provide information on the

university academic rankings and payment options for college tuition.

ELEVATOR PITCH:• “If you chose our university,

we will give you academic scholarship to help with college tuition, and also provide housing while attending our university. Might as well keep it in the family and become a part of the great Gator Nation.”