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    INDUSTRY PROFILE

    The telecom industry has been divided into two major segments, that is, fixed and wirelesscellular services for this report. Besides, internet services, VAS, PMRTS and VSAT also have beendiscussed in brief in the report.

    In todays information age, the telecommunication industry has a vital role to play. Consideredas the backbone of industrial and economic development, the industry has been aiding deliveryof voice and data services at rapidly increasing speeds, and thus, has been revolutionisinghuman communication.

    Although the Indian telecom industry is one of the fastest-growing industries in the world, thecurrent teledensity or telecom penetration is extremely low when compared with globalstandards. Indias teledensity of 36.98% in FY09 is amongst the lowest in the world. Further, theurban teledensity is over 80%, while rural teledensity is less than 20%, and this gap isincreasing. As majority of the population resides in rural areas, it is important that thegovernment takes steps to improve rural teledensity. No doubt the government has takencertain policy initiatives, which include the creation of the Universal Service Obligation Fund, forimproving rural telephony. These measures are expected to improve the rural tele-density andbridge the rural-urban gap in tele-density.

    Introduction - Evolution

    Indian telecom sector is more than 165 years old. Telecommunications was first introduced inIndia in 1851 when the first operational land lines were laid by the government near Kolkata(then Calcutta), although telephone services were formally introduced in India much later in1881. Further, in 1883, telephone services were merged with the postal system. In 1947, afterIndia attained independence, all foreign telecommunication companies were nationalised to formthe Posts, Telephone and Telegraph (PTT), a body that was governed by the Ministry ofCommunication. The Indian telecom sector was entirely under government ownership until 1984,when the private sector was allowed in telecommunication equipment manufacturing only. Thegovernment concretised its earlier efforts towards developing R&D in the sector by setting up anautonomous body Centre for Development of Telematics (C-DOT) in 1984 to develop state-of-the-art telecommunication technology to meet the growing needs of the Indian

    telecommunication network. The actual evolution of the industry started after the Governmentseparated the Department of Post and Telegraph in 1985 by setting up the Department of Postsand the Department of Telecommunications (DoT).

    The entire evolution of the telecom industry can be classified into three distinct phases.

    Phase I- Pre-Libralisation Era (1980-89) Phase II- Post Libralisation Era (1990-99) Phase III- Post 2000

    Until the late 90s the Government of India held a monopoly on all types of communications asa result of the Telegraph Act of 1885. As mentioned earlier in the chapter, until the industry wasliberalised in the early nineties, it was a heavily government-controlled and small-sized market,

    Government policies have played a key role in shaping the structure and size of the Telecomindustry in India. As a result, the Indian telecom market is one of the most liberalised market inthe world with private participation in almost all of its segments. The New Telecom Policy (NTP-99) provided the much needed impetus to the growth of this industry and set the trend forlibralisation in the industry.

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    Current Status

    Globalisation has made telecommunication an integral part of the infrastructure of the Indian

    economy. The telecom sector in India has developed as a result of progressive regulatoryregime.

    According to the TRAI, the total gross revenue of the Indian telecom services industry was Rs1,524 bn in FY09 up from Rs 1,291 bn in FY08 registering a growth of 18.03% over FY08 and itssubscriber base grew by 43% over FY08 to touch 429.70 mn subscribers in FY09.

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    The telecom sector in India experienced a rapid growth over the past decade on account ofregulatory libralisation, structural reforms and competition, making telecom one of the major

    catalysts in Indias growth story. However, much of this growth can be attributed to theunprecedented growth in mobile telephony as the number of mobile subscribers grew at anastounding rate from 10 million in 2002 to 392 million in 2009. Besides, the growth in theservice and IT and ITeS sector also increased the prominence of the telecom industry in India.Telecom has emerged as a key infrastructure for economic and consumer growth because of itsmultiplier effect and the fact that it is beneficial to trade in other industries. The contribution ofthe sector to GDP has been increasing gradually (its contribution in GDP has more than doubledto 2.83% in FY07 from 1.0% in FY92).

    Telecom is one of the fastest-growing industries in India; on an average the industry added 8million wireless subscribers every month in FY08. The government had set a target of 500 milliontelecom connections by 2010. However, according to the TRAI, the total subscriber base(wireless and wireline) in the industry crossed the 500-mn-mark and reached 509.03 mn by theend of September 2009, which took India to the second position in terms of wireless network inthe world next only to China. Prior to liberalisation, the telecom sector was monopolised by the

    public sector and recorded marginal growth; in fact, during 1948-1998, the incrementalteledensity in the country was just 1.92%. However, the introduction of NTP99 accelerated thegrowth of the sector and the teledensity increased from 2.33 in 1999 to 36.98 in 2009; however,much of this growth was brought about by the NTP-99 policy changes such as migration fromfixed license fee to revenue sharing regime and cost-oriented telecom tariffs. From 2003onwards the government has taken certain initiatives such as unified access licensing regime,reduced access deficit, introduction of calling party pays (CPP) and revenue sharing regime inADC that has provided further impetus to the sector.

    The Indian telecom industry is characterised with intense competition, and continuous pricewars. Currently, there are around a dozen telecom service providers who operate in the wiredand wireless segment. The government has been periodically implementing suitable fiscal andpromotional policies to boost domestic demand and to create volumes for the industry.

    The Indian telecom industry has immense growth potential as the teledensity in the country isjust 36 as compared with 60 in the US, 102 in the UK and 58 in Canada. The wireless segmentgrowth has played a dominant role in taking the teledensity to the current levels. In the next fewyears, the industry is poised to grow further, in fact, it has already entered a consolidation phaseas foreign players are struggling to acquire a pie in this dynamic industry.

    Role in Indias Development

    Contribution to GDP

    According to the UNCTAD, there is a direct correlation between the growth in mobile teledensityand the growth in GDP per capita in developing countries, which tend to have a high percentageof rural population. The share of the telecom services industry in the total GDP has been risingover the past few years (the telecom sector contribution in GDP went up from 2.52% in FY05 to2.83% in FY07).

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    Employment

    The Indian telecommunication industry employs over 400,000 direct employees and about 85%of these employees are from government-owned companies. The ratio of number of subscribersto employees, an indication of efficiency and profitability, is much higher for private companies

    than for government companies.

    Foreign Direct Investment (FDI)

    Foreign direct investment has been one of the major contributors in the growth of the Indianeconomy, and therefore, the need for higher FDI is felt across sectors in the Indian economy.The telecom sector has played a crucial role in attracting FDI in India. The share of telecomsector in the total FDI inflows in India has gone up to 10% in FY09 as compared with just 3% inFY05.

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    The telecom sector requires huge investments for its expansion as it is capital-intensive and FDIplays a vital role in meeting the fund requirements for expansion of the telecom sector. Telecomaccounts for almost 10% of the total FDI inflows in the country and has been the third-largestsector to attract FDI in India in the post-liberalisation era

    The Indian telecom industry has been an attractive avenue for foreign investors over the years.As per DIPP figures, the cumulative FDI inflow during August 1991 to June 2009 period, in thetelecommunication sector amounted to US$ 113 bn. FDI calculation takes into account radiopaging, cellular mobile and basic telephone services in the telecommunication sector.

    In the 2004-05 Budget, the government raised the FDI limit from 49% to 74% in the telecomservices segment subject to retention of local management control. According to the new norms,26% share out of the 74% should be held by an Indian company or an Indian citizen with Indianmanagement. Further, 100% FDI is permitted in telecom manufacturing, category I

    infrastructure providers, ISPs without gateway, call centres and IT-enabled services. Further,direct or indirect FDI up to 74% is permitted subject to licensing and security requirements forISPs with gateways, radio paging operators and category II infrastructure providers.

    The relaxation in FDI norms has attracted many foreign telecom majors to the sector. Thepresence of foreign players has not only encouraged faster infrastructure development andupgradation but also has opened up the domestic industry to foreign competition. Since 2004,there has been a large inflow of FDI in the sector. During 2004-05 and 2005-06, a period duringwhich the FDI norms were relaxed, the FDI inflow grew by an astounding 300% to US$ 624 mnin 2005-06 from merely US$ 125 mn in 2004-05. The inflow of FDI has provided tremendousimpetus to the sector in the past few years and the attractiveness of the sector has kept the FDIinflows growing steadily. During FY09 the FDI in the telecom sector at US$ 2,558 mn was 103%higher than that seen in FY08 at US$ 1,261 mn. Further, the FDI in the sector has alreadyreached US$ 2010 mn for a six month period of FY10 (Apr-Sep 09) and is expected to surpass

    the total FDI for FY09.

    The governments liberalised FDI policies have resulted in several foreign companies enteringinto the Indian markets. The influx of foreign players in the Indian telecom industry has led tocapacity creation, and better infrastructure, which in turn has bettered the network quality. Therise in FDI has also enabled technology transfer, market access and has improved organisationalskills; going forward, FDI could be used for providing telecom services to rural areas, whereteledensity is still very low.

    The change in FDI policy that has raised the FDI limit from 49% to 74% for the sector has madeit more attractive for foreign players. In the long run the growth prospects of telecom playersthat have foreign partners will improve and other players will get new avenues to raise capital.

    Growth of IT-ITeS and Financial Sector

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    India has entered the league of countries with the most-advanced telecommunicationinfrastructure after the industry was deregulated. Furthermore, deregulation has stimulatedIndias economic growth through industry growth and through rise in investments. It is evidentthat a well-developed communication sector improves access to social networks, lowerstransaction costs, increases economic opportunities, widens markets, and provides better accessto information, healthcare and educational services. The growth in Indian telecom sector hasbeen concomitant with overall growth in GDP, government revenue, employment et al. Besides,telecommunication has increased efficiency, reduced transaction costs, attracted investments

    and has created new opportunities for business and employment.

    The NTP-99 was particularly helpful for the ITeS-BPO industry as it ended the governmentmonopoly in international calling by introducing IP telephony. After the introduction of IPtelephony, there was rapid growth in the number of data processing centres andinbound/outbound call centres, which ultimately led to the outsourcing revolution in India.

    The telecom sector has been instrumental in creating jobs for a vast pool of talented andknowledge professionals in the IT and ITeS-BPO industry, which thrives on reliabletelecommunication infrastructure. India has become an important outsourcing destination for theworld and the boom in this sector also has transformed Indias economic dynamics. Theevolution of telecom sector has brought about a revolutionary change in the way somebusinesses operate.

    Another beneficiary of the telecom revolution is the financial services industry, which has beenon a growth trajectory. The progress and quality of the financial sector has been a key factorthat has driven the pace and diversity of the real economy. India has an extensive and well-developed financial sector with wide and sophisticated banking network. Banking in India hasbecome service-oriented, and has matured greatly from the days of walk-in customers to thepresent situation when banks have migrated to a 24-hour banking platform to attract customers;however, this disintermediation in the business has led banks to be extremely prudent in termsof their internal operations and has led them to adopt newer products and delivery channels.Further, with introduction of internet & mobile banking the long ques at the banks are slowlybecoming a thing of the past.

    Both the financial and the IT-ITeS segments rely on good domestic as well as internationalnetwork connectivity; therefore, there is a need for a sound telecommunication network.

    Factors Facilitating Growth of the Sector

    The phenomenal growth in the Indian telecom industry was brought about by the wirelessrevolution that began in the nineties. Besides this, the following factors also aided the growth ofthe industry.

    Libralisation

    The relaxation of telecom regulations has played a major role in the development of the Indiantelecom industry. The liberalisation policies of 1991 and the consequent influx of private playershave led the industry on a high growth trajectory and have increased the level of competition.Post-liberalisation, the telecom industry has received more investments and has implementedhigher technology.

    Increasing Affordability of Handsets

    The phenomenal growth in the Indian telecom industry was predominantly aided by the meteoricrise in wireless subscribers, which encouraged mobile handset manufacturers to enter themarket and to cater to the growing demand. Further, the manufacturers introduced lower-pricedhandsets with add-on facilities to cater to the increasing number of subscribers from differentstrata of the society. Now even entry-level handsets come with features like coloured display andFM radio. Thus, the falling handset prices and the add-on features have triggered growth of theIndian telecom industry.

    Prepaid Cards Bring in More Subscribers

    In the late nineties, India was introduced to prepaid cards, which was yet another milestone for

    the wireless sector. Prepaid cards lured more subscribers into the industry besides lowering the

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    credit risk of service providers due to its upfront payment concept. Prepaid cards were quite aphenomenon among first-time users who wanted to control their bills and students who hadlimited resources but greater need to be connected. Pre-paid cards greatly helped the cellularmarket to grow rapidly and cater to the untapped market. Further, the introduction of innovativeschemes like recharge coupons of smaller denominations and life time incoming free cards hasled to an exponential growth in the subscriber base.

    Introduction of Calling Party Pays (CPP)

    The CPP regime was introduced in India in 2003 and under this regime, the calling party whoinitiated the call was to bear the entire cost of the call. This regime came to be applicable formobile to mobile calls as well as fixed line to mobile calls. So far India had followed the ReceivingParty Pays (RPP) system where the subscriber used to pay for incoming calls from both mobile aswell as fixedline networks. Shifting to the CPP system has greatly fuelled the subscriber growthin the sector.

    Changing Demographic Profile

    The changing demographic profile of India has also played an important role in subscribergrowth. The changed profile is characterised by a large young population, a burgeoning middleclass with growing disposable income, urbanisation, increasing literacy levels and higheradaptability to technology. These new features have multiplied the need to be connected alwaysand to own a wireless phone and therefore, in present times mobiles are perceived as a utilityrather than a luxury.

    Increased Competition & Declining Tariffs

    Liberalisation of the telecom industry has fuelled intense competition, especially in the cellularsegment. The ever-increasing competition has led to high growth of subscribers and has putpressure on tariffs, which have seen a sharp drop over the years. When the cellular phones wereintroduced, call rates were at a peak of Rs 16 per minute and there were charges for incomingcalls too. Today, however, incoming calls are no longer charged and outgoing calls are chargedat less than a rupee per minute. Thus, the tariff war has come a long way indeed. Increasedcompetition and the subsequent tariff war has acted as a major catalyst for attracting moresubscribers. Apart from these major growth drivers, an improved network coverage, entry ofCDMA players, growth of value-added services (VAS), advancement in technology, and growing

    data services have also driven the growth of the industry.

    Outlook

    The telecom industry in India has experienced exponential growth over the past few years andhas been an important contributor to economic growth; however, the cut-throat competition andintense tariff wars have had a negative impact on the revenue of players. Despite the challenges,the Indian telecom industry will thrive because of the immense potential in terms of new users.India is one of the most-attractive telecom markets because it is still one of the lowestpenetrated markets. The government is keen on developing rural telecom infrastructure and isalso set to roll out next generation or 3G services in the country. Operators are on an expansionmode and are investing heavily on telecom infrastructure. Foreign telecom companies areacquiring considerable stakes in Indian companies. Burgeoning middle class and increasingspending power, the governments thrust on increasing rural telecom coverage, favourable

    investment climate and positive reforms will ensure that Indias high potential is indeed realised.

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    2. COMPANY PROFILE

    a. BACKGROUND AND INCEPTION OF THE COMPANYBharat Sanchar Nigam Limited (abbreviated BSNL) is an Indian state-owned

    telecommunications company headquartered in New Delhi, India. It is the largest

    provider of fixed telephony and fourth largest mobile telephony provider in India, and

    is also a provider of broadband services. However, in recent years the company's

    revenue and market share plunged into heavy losses due to intense competition in

    Indian telecommunications sector.

    BSNL is India's oldest and largest communication service provider (CSP). It had a

    customer base of 95 million as of June 2011. It has footprints throughout India except

    for the metropolitan cities of Mumbai and New Delhi, which are managed by

    Mahanagar Telephone Nigam (MTNL)

    Bharat Sanchar Nigam Ltd. was incorporated on 15th September 2000. It took over the

    business of providing of telecom services and network management from the erstwhile

    Central Government Departments of Telecom Services (DTS) and Telecom Operations (DTO),

    with effect from 1st October2000 on going concern basis. It is one of the largest & leading

    public sector units providing comprehensive range of telecom services in India.

    BSNL has installed Quality Telecom Network in the country & now focusing on improving it,

    expanding the network, introducing new telecom services with ICT applications in villages &

    winning customer's confidence. Today, it has about 43.74 million line basic telephone

    capacity, 8.83 million WLL capacity, 72.60 million GSM capacity, 37,885 fixed exchanges,

    68,162 GSM BTSs, 12,071 CDMA Towers, 197 Satellite Stations, 6,86,644 RKm. of OFC, 50,430

    RKm. of microwave network connecting 623 districts, 7330 cities/towns & 5.8 lakhs villages .

    BSNL is the only service provider, making focused efforts & planned initiatives to

    bridge the rural-urban digital divide in ICT sector. In fact there is no telecom operator

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    in the country to beat its reach with its wide network giving services in every nook &

    corner of the country & operates across India except New Delhi & Mumbai. Whether

    it is inaccessible areas of Siachen glacier or North-Eastern regions of the country,

    BSNL serves its customers with a wide bouquet of telecom services namely Wireline,

    CDMA mobile, GSM mobile, Internet, Broadband, Carrier service, MPLS-VPN,

    VSAT, VoIP, IN Services, FTTH, etc.

    BSNL is numero uno of India in all services in its license area. The company offers

    wide ranging & most transparent tariff schemes designed to suit every customer.

    BSNL has 90.09 million cellular & 5.06 million WLL customers as on 31.07.2011. 3G

    Facility has been given to all 2G connections of BSNL. In basic services, BSNL is

    miles ahead of its rivals, with 24.58 million Wireline phone subscribers i.e. 71.93%

    share of the wireline subscriber base.

    BSNL has set up a world class multi-gigabit, multi-protocol convergent IP

    infrastructure that provides convergent services like voice, data & video through the

    same Backbone & Broadband Access Network. At present there are 8.09 million

    broadband customers.

    The company has vast experience in planning, installation, network integration &

    maintenance of switching & transmission networks & also has a world class ISO 9000

    certified Telecom Training Institute.

    During the 2010-11, turnover of BSNL is around Rs. 29,700 Crores.

    b. NATURE OF BUSINESS CARRIEDBSNL is basically a telecom(land line) service provider. But now days apart from these

    services, the operations of the company has been diversified into several areas such

    as 3G, customer care, call centers, mobile services, etc.

    c. VISSION: Be the leading telecom service provider in India with global presence.

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    Create a customer focused organization with excellence in customer care, sales andmarketing.

    Leverage technology to provide affordable and innovative telecom. Services/productsacross customer segments.

    MISSION:

    Be the leading telecom service provider in India with global presence.

    Generating value for all stakeholders - employees, shareholders, vendors &business associates

    Maximizing return on existing assets with sustained focus on profitability Becoming the most trusted, preferred and admired telecom brand To explore International markets for Global presence

    Creating a customer focused organization with excellence in customer care, sales&

    marketing.

    Developing a marketing and sales culture that is responsive to customerneeds mere care, sales& marketing

    Excellence in customer service-friendly, reliable, time bound, convenient andcourteous service

    Leveraging technology to provide affordable and innovative products/ services across

    customer segments

    Offering differentiated products/services tailored to different servicesegments

    Providing reliable telecom services that are value for money

    Providing a conducive work environment with strong focus on performance

    Attracting talent and keeping them motivated Enhancing employees skills and utilizing them effectively Encouraging and rewarding individual and team/group performance

    Establishing efficient business processes enabled by IT

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    Changing policies and processes to enable transparent, quick and efficientdecision making

    Building effective IT systems and tools

    OBJECTIVES:

    To be the Leading Telecom Services provider by achieving higher rate ofgrowth so as to become a profitable enterprise.

    To provide quality and reliable fixed telecom service to our customer andthereby increase customers confidence.

    To provide customer friendly mobile telephone service of high quality andplay a leading role as GSM operator in its area of operation.

    Strategy for:

    Rightsizing the manpower Providing greater customer satisfaction

    Contribute towards:

    Broadband customers base of 20 Mn in India by the end of 2011-12 as perbroadband policy 2004.

    Providing telephone connections in villages as per Government policy.

    To leverage the existing infrastructure of BSNL for facilitating implementation of other

    government programmes and initiatives particularly in the rural areas.

    QUALITY POLICY

    BSNL in Pandeshwar is committed to continually improve through excellence and

    customer satisfaction with employees participation.

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    d. PRODUCTS AND SERVICE PROFILE OF BSNLWhen it comes to connecting the four comers of the nation, and much beyond, one solitary

    name lies embedded at the pinnacle - BSNL. It is working round the clock to take India into the

    future by providing world class telecom services for people of India. BSNL is India's no. 1

    Telecom Service provider and most trusted Telecom brand of the Nation.

    Driven by the very best of telecom technology from chosen global leaders, it

    connects each inch of the nation to the infinite corners of the globe, to enable you to step

    into tomorrow.

    Here is an overview of the World Class services offered by the BSNL:

    Basic Telephone Services

    The Plain old, Countrywide telephone Service through 32,000 electronic exchanges.Digitalized Public Switched Telephone Network (PSTN) with a host of Phone Plus value

    additions.

    BSNL launched Data One broadband service in January 2005 which shall be

    extended to 198 cities very shortly. The service is being provided on existing copper

    infrastructure on ADSL2 technology. The minimum speed offered to the customer is 256 Kbps

    at Rs. 250/- per month only. Subsequently, other services such as VPN, Multicasting, Video

    Conferencing, Video-on-Demand, Broadcast application etc will be added.

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    INTERNET

    Keeping the global network of Networks networked, the countrywide Internet Services of

    BSNL under the brand name includes Internet dial up/ Leased line access, CLI based access (no

    account is required) and DIAS service, for web browsing and E-mail applications. You can use

    your dialup sancharnet account from any place in India using the same access no '172233', the

    facility which no other ISP has. BSNL has customer base of more than 1.7 million for

    sancharnet service.

    BSNL also offers Web hosting and co-location services at very cheap rates.

    ISDN

    Integrated Service Digital Network Service of BSNL utilizes a unique digital network providing

    high speed and high quality voice, data and image transfer over the same line. It can also

    facilitate both desktop video and high quality video conferring.

    INTELLIGENT NETWORK

    Intelligent Network Service (In Service) offers value-added services, such as:

    India Telephone Card (Prepaid card) Free Phone Service (FPH) Account Card Calling (ACC) Virtual Private Network (VPN) Tele-voting Premium Rae Service (PRM) Universal Access Number (UAN) and more

    I-NET:

    India s x.25 based packet Switched Public Data Network is operational in 104 cities of the

    country. It offers x.25 x.28 leased, x.28 Dial up (PSTN) Connection) and frame relay services.

    LEASED LINES & DATACOM

    BSNL provides leased lines for voice and data communication for various application on point

    to point basis. It offers a choice of high, medium and low speed leased data circuits as well as

    dial-up lines. Bandwidth is available on demand in most cities. Managed Leased Line Network

    (MLLN) offers flexibility of providing circuits with speeds of nx64 kbps up to 2mbps, useful for

    Internet leased lines and International Principle Leased Circuits (IPLCs).

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    CELLULAR MOBILE SERVICES

    POSTPAID& PREPAID

    BSNL's GSM cellular mobile service Cellone has a customer base of over 5.2 million. BSNL

    Mobile provides all the services like MMS, GPRS, Voice Mail, E-mail, Short Message Service

    (SMS) both national and international, unified messaging service (send and receive e-mails)

    etc. You can use BSNL Mobile in over 160 countries worldwide and in 270 cellular networks

    and over 1000 cities/towns across India. It has got coverage in all National and State

    Highways and train routes. BSNL Mobile offers all India Roaming facility to both pre-paid and

    post-paid customers (including Mumbai & Delhi).

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    WIRELESS IN LOCAL LOOPS:

    This is a communication system that connects customers to the Public Switched Telephone Network

    (PSTN) using radio frequency signals as a substitute for conventional wires for all or part of the

    connection between the subscribers and the telephone exchange.

    Countrywide WLL is being offered in areas that are non-feasible for the normal network. Helping relieve congestion of connections in the normal cable/wire based network in urban

    areas.

    Connecting the remote and scattered rural areas. Limited mobility without any air-time charge

    I. DATA ONE BROADBANDBharat Shanchar Nigam Ltd. is in the process of commissioning of a world class, (multi-

    gigabit,) multi-protocol, convergent IP infrastructure through National Internet Backbone-II

    (NIB-II), that will provide convergent services through the same backbone and broadband

    access network. The Broadband service will be available on DSL technology (on the same

    copper cable that is used for connecting telephone), on a countrywide basis spanning 198cities.

    In terms of infrastructure for broadband services NIB-II would put India at par with more

    advanced nations. The services that would be supported includes always-on broadband

    access to the Internet for residential and business customers, Content based services, Video

    multicasting, Video-on-demand and Interactive gaming, Audio and Video conferencing, IP

    Telephony, Distance learning, Messaging: plain and feature rich, Multi-site MPLS VPNs with

    Quality of Service (QoS) guarantees. The subscriber will be able to access the above services

    through Subscriber Service Selection System (SSSS) portal.

    Key Objectives

    To provide high speed Internet connectivity (upto 8 Mbps)

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    To provide Virtual Private Network (VPN) service to the broadband customers

    To provide dial VPN service to MPLS VPN customers.

    To provide multicast video services, video-on-demand,etc. through the BroadbandRemote Access Server (BRAS).

    To provide a means to bill for the aforesaid services by either time-based or volume-based billing. It shall provide the customer with the option to select the services

    through web server

    To provide both pre-paid and post paid broadband services

    Services available through Broadband

    High speed Internet Access This is the always-on Internet access service with speed ranging from 256 kbps to 8 Mbps. Bandwidth on Demand This will facilitate customer to change bandwidth as perhis / her requirement. For example a

    customer with 256 kbps can change to 1 Mbps during the Video Conferencing session. Multicasting This is to provide video multicast services for application in distance education,telemedicine

    etc.

    Dial VPN Service This service allows remote users to access their private network securely over the NIB-II

    infrastructure.

    Video and Audio Conferencing Bsnl provides excellent Video and Audio Conferencing Services Content based Services Like Video on Demand, Interactive Gaming, Live and time shifted TV

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    Areas of Operation (National)

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    http://www.google.co.in/url?sa=i&rct=j&q=various+bsnl+offcess+maps+in+india&source=images&cd=&cad=rja&docid=WSXeE-Tu_kOcmM&tbnid=Rlhp5jrKvIOo9M:&ved=&url=http://www.inflibnet.ac.in/infonet/&ei=jWNAUeCbJcrprQf6ioGIBA&psig=AFQjCNHum5_FBCKewjqkba7oncVixkQE1A&ust=1363260686356153http://www.google.co.in/url?sa=i&rct=j&q=various+bsnl+offcess+maps+in+india&source=images&cd=&cad=rja&docid=AMoPb2ICc9MfdM&tbnid=2KBQyZ6MdvJhFM:&ved=&url=http://www.hackinthus.com/2012/09/bsnl-launches-pan-india-unlimited-night.html&ei=jWNAUeCbJcrprQf6ioGIBA&psig=AFQjCNHum5_FBCKewjqkba7oncVixkQE1A&ust=1363260686356153http://www.google.co.in/url?sa=i&rct=j&q=various+bsnl+offcess+maps+in+india&source=images&cd=&cad=rja&docid=WSXeE-Tu_kOcmM&tbnid=Rlhp5jrKvIOo9M:&ved=&url=http://www.inflibnet.ac.in/infonet/&ei=jWNAUeCbJcrprQf6ioGIBA&psig=AFQjCNHum5_FBCKewjqkba7oncVixkQE1A&ust=1363260686356153http://www.google.co.in/url?sa=i&rct=j&q=various+bsnl+offcess+maps+in+india&source=images&cd=&cad=rja&docid=AMoPb2ICc9MfdM&tbnid=2KBQyZ6MdvJhFM:&ved=&url=http://www.hackinthus.com/2012/09/bsnl-launches-pan-india-unlimited-night.html&ei=jWNAUeCbJcrprQf6ioGIBA&psig=AFQjCNHum5_FBCKewjqkba7oncVixkQE1A&ust=1363260686356153
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    BSNL provides a wide range of services including landine, cellular (GSM and CDMA), Managed ServicesNetwork, MPLS VPN, VSAT, VoIP, VAS, audio, video and web conferencing, internet and broadbandservices among others. The company provides Internet services, under the brand name Sancharnet,through various modes that include Wi-Fi, Broadband, Direct Internet Access (DIAS), ISDN and PSTNdial-up services. The company also carries on activities of planning, installing, network integration andmaintenance of switching and transmission networks.

    The company operates through 26 circles all over India except Mumbai and Delhi. With services inaround 0.55 mn village, 7330 cities/towns and 602 districts, BSNL has a major presence in rural areas.The company has in-house production units in Mumbai, Jabalpur, Richhai, Bhilai, Kolkata, Gopalpur andKharagpur engaged in the production of GSM tower, SIM cards, Pay Phones, Mini Pillar, MPJ box, CTboxes, Line Jack units, Drop-wire units etc. The National Internet Backbone (NIB) of the company has432 points of presence and provides Internet service to approximately 1 mn dial-up customersincluding about 3.5 mn customers on CLI (caller line identity) basis. This network helps the companytransport IP traffic to every corner of the country.

    Connections; Capacity and Subscriber Base Equipped Capacity

    Presence 26 circles Fixed line 54.1 mn Cellular 51.5 mn

    Working Connections / Subscribers

    Fixed Telephone + WLL (28.2 mn+5.6mn) 33.8 mn Cellular mobile Connections 55.2 mn Broadband Connections 4.5 mn Internet Connections 3.9 mn Total number of 2G Connections - 55 mn (as on

    November 30th, 2009)

    Total number of 3G Connections - 0.08 mn (as on November 30th, 2009)Transmission System (as on September 30th, 2008)

    Microwave transmission - 50,430 Route kms Optical fiber - 5,60,086 Route kms

    As on November 30th, 2009 the total number of villages and cities covered by mobile services stood at346,878 and 23,924 respectively.

    Ongoing Projects

    BSNL has already covered around 95% inhabited villages in the country as per Census 2001.For increasing the penetration in rural market, BSNL is working on various schemes.

    Under Bharat Nirman Programme of Government of India, BSNL has to provide 66,822 VillagePublic Telephones (VPT). Currently it has covered 60,208 villages and aims to cover theremaining villages during the current financial year (FY10).

    BSNL has entered into an agreement with Universal Service Obligation Fund (USOF) forproviding VPT facility in 62,443 uncovered inhabited villages. 55% work has been completed inthis regard. The remaining work is scheduled to be completed progressively during the next 15months. BSNL also entered into an agreement with USOF to provide rural phones in 1,267specified areas (SDCAs). 21.51 lakh rural phones have already been provided under thisagreement and efforts are being made to provide more.

    BSNL launched the wireless broadband services using WiMAX e-enabled technology, inPisangan, Ajmer (Rajasthan) on 13th December 2009. This unique technology has beendeployed for the first time in India.

    In the first phase BSNL plans to cover 1000 Block Headquarters across the country out of which 32

    Block Headquarters in Rajasthan will be covered. This will provide high speed wireless broadbandconnectivity to 11,500 Common Service Centers in respective Blocks. Through this technology, BSNLhas planned to cover the remaining Block Headquarters for connecting 50,000 Common Service

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    Centers in next Phase. This project is being supported by Department of Information Technology, Govt.of India.

    Future Plans

    Connect villages having 1,000 and above population During the next 2 years (2010 2012), BSNL plans to provide large number of phone

    connections and Broadband connections on ADSL as well as Wireless technology. It also plans toincrease its existing Optical Fibre Cable network and TAX capacity.

    Aggressive marketing to tap the demand for the 3G technology to enable high speed datatransfer applications.

    Extending the coverage of 3G and WiMAX. Introduce new value added services such as Mobile TV, E-Banking, Mobile Broadband, MMS etc

    using new technology such as WiMAX.

    Introduction of new services like FTTH, VOIP etc. Upgradation of existing network to NGN Providing end to end total telecom solutions. Infrastructure sharing. Extensive Enterprise Solution Expansion Plan.

    OWENERSHIP PATTERN

    BSNL at a Glance

    Shareholding Pattern

    The Govt. of India currently holds 56.25%

    stake in the company.

    Coverage

    Almost whole of the nation.

    The company has also received the Navratna

    status

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    Detailed Pattern

    The Total Manpower Strength of BSNL

    Year Group A Group B Group C Group D Totalmanpower

    Daily RatedMazdoors

    1999-2000 1045 5978 34814 19071 60908 196

    2000-01 1065 5862 35222 18409 60558 188

    2001-02 1083 5967 33943 16534 57527 100

    2002-03 1128 6429 33901 16526 57984 88

    2003-04 1083 6042 33083 15552 55760 82

    Competitors

    BSNL competes with 14 other mobile operators throughout India. They areAircel,Airtel,

    Idea,Loop Mobile,MTNL,MTS,Reliance Communications,Tata DoCoMo,Uninor,

    Videocon,Virgin MobileandVodafone

    http://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Airtel_(India)http://en.wikipedia.org/wiki/Airtel_(India)http://en.wikipedia.org/wiki/Airtel_(India)http://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Airtel_(India)http://en.wikipedia.org/wiki/Aircel
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    INFRASTRUCTURAL FACILITIES

    Infrastructural facility is major criteria for the success of the organization especially in case

    of appealing to the customers and to boost the morale of the employees.

    Bsnl offices are present all over the country for this bsnl-ites are provided withcommunication, logistics support like transport for raw-materials, etc.

    To all the employees working in the bsnl are provided with cubic arrangement of seating,

    canteen facility and conveyance are provided for better performance in their tasks.