3.0 Target Audience(s)

3.1 Descriptions of priority target audience(s), including demographics, geographics, readiness to change, relevant behaviors, values and lifestyle, social networks, and community assets relative to the plan’s purpose and focus

The principal target is gentlemen among 18 to 65 years old. Our company offers the product in all the country but especially in Guayaquil and Samborondon, cities when we can delivery personally the product and give a special attention. Our customers are people with medium and high incomes who needs a different accessory to wear to stand out from other people. They use a lot social networks so always they can see the new product that we offer.

Our social networks are: instagram and a tumblr account. Coming soon: facebook.

3.2 Market research findings providing a rationale for targeted audiences, including factors such as size, problem incidence, problem severity, defensiveness, reachability, potential responsiveness to marketing mix elements, incremental costs, and organizational match, relative to the plan’s purpose and area of focus.

We choose social networks because it’s cheap, it has a lot of users.