Pune needs us pestel
Transcript of Pune needs us pestel
Louise Briot, Héloïse Dubois, Rémy Durfort, Pauline Maridat
ICT
Pune
India
Where is Pune?
Maharashtra France
Area
2Population
Maharashtra 2 France
What are Pune ICT clusters’
stakes ?
PESTEL
PESTELPolitics
Politics
Politically stable But…
Politics
Tensions between centralization & separatist tendencies
Community tensions
Income Inequalities
Corruption
Politically stable But…
Monetary policy
Orthodox monetary policy - Reserve Bank of India
Rupee : fixed exchange rate with the US dollar
PESTEL
Economics
India’s growth 5,4%
© CIA World Factbook
2010 2011 2012
10.10%
6.80%
5.40%
1.70% 1.70%
0.10%
India France
195th /224
90th /181
High interest rate
© CIA World Factbook
10,8%High inflation
9,2%
Inflation and interest
ICT sector in India
Exportations in 2010are ICT good or
services
50%2000
20022004
20062008
20100
10
20
30
40
50
60
Share of ICT in exportations (%)
services exporta-tionsgoods exportations
Opportunities• 1st country in offshore
computer services• Low wages• Good level of english
and mathematics• Democratic stability
Challenges• Wages increase upmarket
• Differenciation thanks to innovation
• More qualified laborforce• Lowest broadcast of ITC in
emerging Asia • Develop internal market• Possibility of telecommuting
ICT sector in India
Little Asian Sillycon Valley
Positive externalities
Saturation of New Delhi & Mumbai
ICT sector in Pune
PESTEL
Social
Socialinequalities
• Lack of ressources• illiteracy rate• Gap men vs women, urban vs rural
zones and casts • few in higher schools
• Masters in ICT
• English
Education
Health
• Inequalities rural vs urban,• indrinkable water• Lack access to improved sanitation• Unbreathable in Pune
• Decrease of Maternal mortality 1990−2010 (MDGs)
• Young population
40% of the population lives in slums
57% of the population lives in rural zones and work in agriculture
29,8% below national poverty line in 2010
Living conditions
PESTEL
Technology
Patents
19971999
20012003
20052007
20092011
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
ResidentNon resident and abroad
Energy is the main concern
Energy for clusters
Network is the key
Network is the key
PESTELEnvironment
WheatherTough weather
Vulnerable country to climate changes
Pollution
Polluted airCongestion
Long timeSound and olfactory pollution
Pollution
Little regulation regarding pollution and recycling
Pollution
Little regulation regarding pollution and recycling
BUT…
Green technologiesIn IT Parks
Renewable energy, energetic potential
Biomass
Solar and wind energy
Ministry of new and sustainable energies
since 1992
PESTELLegislation
Little regulation
Little regulation
Great flexibility
Indian government is pro-active and tries to
take actions favorable to IT development
and to attract FDI
SEZ = Duty-free enclaves
Powers : infrastructure, workers' rights , energy, water
4 SEZ in Pune
Special Economic Zones & legislation
7 intelligent buildings
3 Public IT Parks
IT clusters
Great power over spacial development
Great responsibilites
Louise Briot, Héloïse Dubois, Rémy Durfort, Pauline Maridat
Thank you for your attention