Pulse Report Confectionery Q3 2013

8/13/2019 Pulse Report Confectionery Q3 2013

1/13

PULSE REPORT

IRI Pulse Report Confectionery

Welcome to the Pulse Q3 2013 edition for confectionery. We hope

you find it useful. Please do not hesitate to contact us if you haveany questions or comments at !."ar#etin$%IRI&orld&ide.com.

Q3 2013

IRI&orld&ide.eu


2/13

PULSE REPORT

'(out the Report

2

)his confectionery report is one of ten super cate$ory reports desi$ned to sho& hi$h*level

comparison and analysis for retail mar#ets across ma+or countries in urope.

)his report contains data $athered from around urope. )his mar#et &as consolidated intoone super cate$ory.

)he report hi$hli$hts #ey metrics such as total sales fi$ures, mar#et trends, cate$ory

shares, &inners and losers for urope and for individual countries.

)he data has (een sourced from IRI retail data(ases and urostat, the statistical (ranch of

administration for the uropean Commission.

)he countries included in the report are- rance, /ermany, Italy, the etherlands, pain

and the !nited in$dom !..4.

)he mar#et channels used for each country in this report are as follo&s-

Country Channels used

! 5ypermar#ets, supermar#ets, dru$ stores and impulse outlets

5ypermar#ets, supermar#ets, hard discounters and dru$ stores,includin$ the Canary Islands

6 5ypermar#ets, supermar#ets, hard discounters and dru$ stores

7 5ypermar#ets, supermar#ets, hard discounters and dru$ stores

I) 5ypermar#ets, supermar#ets, small self service, hard discounters anddru$ stores

R 5ypermar#ets and supermar#ets

or analytical purposes, the data sourced from availa(le retail data(ases has (een

consolidated to provide consistent results. 5o&ever, for some countries it has not (een

possi(le to source data pertainin$ to certain cate$ories. When this occurred, it has (een

documented in the notes section found at the end of the report.


3/13

PULSE REPORT

8n the Radar

3

ECONOMIC FIURES INFLUENCIN CONSUMER !E"#$IOR

ource- urostat, eptem(er 2013

7o& price chocolate cate$ories, ta#ehome products and family pac#a$esare $uidin$ confectionaryperformance.

POPUL#TION INMILLIONS

UNEMPLO%MENT&'(

#$ER#E 12MONT"S

INFL#TIONR#TES )P IN MILLIONS &*(

9an.2012

9an.2013

ep.2013

'vera$e2012

ep.2013

'vera$e2012 2012

2013stimate4

Fran+e ,-.3 ,-., 11.1 10.2 /1.2 /2.- 2 032 2 2 0- 3-

erany 0.3 0.- -.2 -.- /1. /2.4 2 ,44 200 2 ,4 4

Italy -.3 -., 12.- 10. /1. /3.- 1 -,- 1, 1 -, 3

Netherlands 1,. 1,. .0 -.3 /3.1 /2. ,00 ,3 ,04 4-

S5a6n 4,. 4,. 2,., 2-.0 /2.3 /2.3 1 04 -2- 1 0-1 0,

Un6ted76n8do

,3.4 ,3. .- . /2. /3. 1 01 001 1 -4 20


4/13

PULSE REPORT

1 41 1 2-,1 ,4 1 ,14 1 3, 1 2,

20312

4,22-

212 11213

1

22221

20 13

-2330,

,3,2

3-,2

1 421 42

2 32

1 ,

1 4241 4-,

2

,-

1 3,

1 03,

3,4

0

1 000

2 000

3 000

4 000

- 000

, 000

000

000

019:u6l.912 019o+t.912 309d;+.912 319ars913 309:u6n913 29se5t.913

M6ll6ons

Per6od End6n8

Fran+e

erany

Italy

Netherlands

S5a6n

U7

/78:'7 )R6

4

TOT#L EUROPE /1.-'

91.'

/1.-'

/2.'

$#LUE S#LES IN MILLIONS &*(

Total EU 20 ,,

)E , 42

U7 - 3,.H

on easonal Confectionery easonal Confectionery

/ermany

7E% TREN)S

Folume declined overall, &hereas value

$ains came mainly from hi$her prices K a

trend &hich &ill continue into neE>

Euros>

6nM6ll6ons

C#TEOR% $#LUE S#LESIN T"E L#ST %E#R

C#TEOR% S"#RE OF $#LUEIN T"E L#ST %E#R

TOP - C#TEORIES? E$OLUTIONFalue sales =4 and chan$e vs. year a$o

ource- IRI retail data(ases? Period endin$ 2@ eptem(er 2013


8/13

PULSE REPORT

2E3

1 A11

*2.1*0.>

on easonal

Confectionery

easonal Confectionery

M6ll6ons

)otal = ales = vs. D'

AA.1

11.@


Italy

7E% TREN)S

Confectionery e.E4 and in volume

L3.34, and is the least e

6nM6ll6ons






9/13

PULSE REPORT

A

A3E

*1.0 *1E.H

on easonal

Confectionery


M6ll6ons


@@.0

1.0


etherlands

7E% TREN)S

)otal supermar#et sales in the third

quarter of 2013 $re& (y1.E.

)otal confectionary had ne$ative $ro&th.

Results of Q3 &ere &orse than the movin$

annual total "')4 and year to date D)64. Currently, there are only t&o cate$ories

&ith positive $ro&th, namely throat drops

and the more relevant liquorice.

)he (i$$est a(solute loss in value came

from chocolate. 'll types had ne$ative

sales, &ith the e


10/13

PULSE REPORT

2BE

AEA

E.H 0.A

on easonal

Confectionery


M6ll6ons


HB.3

23.H


pain

10

7E% TREN)S

)he confectionery mar#et is in a $ood

shape, in spite of four years economic

crisis, and is e


11/13

PULSE REPORT

>A3

> 3>3

3.E *1.B

on easonal

Confectionery


M6ll6ons


@0.2

@.A


!nited in$dom

11

7E% TREN)S

Confectionery continued to sho& $ro&th in

the !.. throu$h the non*seasonal sector.

/ro&th &ithin non*seasonal confectionery

&as mainly driven (y the ta#e home format,

&here promotions &ith display have

dominated, (ut the level of promotions is

startin$ to reduce. )he 8ffice of air )radin$

Promotional $uidelines are startin$ to have

an effect, as retailers such as ains(urys

and )esco reduce the amount of promotions

to ensure that products are not at a

promoted price for lon$er than their

everyday price.

e& product development remains a ma+or

driver for non*seasonal confectionery

$ro&th, particularly in chocolate. Cad(urys

"arvelous Creations, "altesers )easers andit at Chun#y 7imited ditions arenota(le

eA3

> 3>3

Euros>

6nM6ll6ons






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PULSE REPORT

inal otes

12

Notes on Cate8ory )e@6n6t6ons @or Countr6es

6ue to the diverse products found in individual countries across this mar#et, it &as necessary

to consolidate the availa(le data into the cate$ories in this report. In some cases, it &asntal&ays possi(le to ali$n products across all si< countries, hence the need to hi$hli$ht any

anomalies in the report. )hose e


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Pulse Report Confectionery Q3 2013

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