Pull Factors in Stalls
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Pull Factors In Stalls Method: To better assess where customers were specifically drawn to, I stood at the top of the first staircase. Using a naturalistic style of observation I could identify the busiest booths below and was able to determine some factors in why some booths may have been more successful than others. I was able to determine common elements between stalls that seemed to attribute to the amount of visitors attracted to specific booths. References: Results: Conclusions: A space for people to enter the stall made it so that customers could get out of the way of others and look at the products. The accessibility of touch provided customers a more hands on experience. Having a larger variety of items ensures that a larger demographic will be interested in what the shop has to offer, thus increasing visitor volume to that specific booth. Products that are not in a run-of-the-mill shop on the street offer a unique shopping experience. The best stalls incorporated one or more of these pull factors. All of the stalls I focused on were in a high traffic area and had a similar amount of visitors walk past. The booths that incorporated these factors were able to pull customers in and make them stop instead of just a head turn or mild recognition. Through proper application of these factors a better booth can be created to increase their visitor volume. The most successful booths incorporated one or more of the elements I identified. Successful shops were able to provide: • A space for people to enter their stall • Customers able to stay out of the way of other shoppers and spend more time at that booth • More accessible touch and interaction with their products • Proven sales techniques encouraging customers to interact with product leads to more sales (Adsavvy.org, 2014) • A variety of items displayed without being cluttered • Appeal to a larger demographic • Unique products to interest the customers • Provide an exclusive shopping experience Adsavvy.org, (2014). How To Sell More: Encourage Your Customers To Touch Everything — Ad Savvy. [online] Available at: http://www.adsavvy.org/ how-to-sell-more-encourage-your-customers-to-touch-everything/ [Accessed 22 Nov. 2014]. Al-Haj Mohammad, B. and Mat Som, A. (2010). An Analysis of Push and Pull Travel Motivations of Foreign Tourists to Jordan. IJBM, 5(12). Country Living Magazine, (2014). Country Living Christmas Fair logo. [image] Available at: https://a1.lscdn.net/imgs/22a11686-9bc8-4989-9f18- ae5f08b8136f/700_q90.jpg [Accessed 17 Nov. 2014]. [email protected] No. 140314485 Alex Casazza The Country Living Christmas Fair provides a variety of stalls for people to visit. The same principle that determines why people move from place to place (Al-Haj Mohammad and Mat Som, 2010) can be applied to booths at this show. Push and pull factors can be used to determine what makes a booth more attractive to people. I chose to evaluate the relationship of push and pull factors and how they effect the amount of business a stall attracts. With this I wanted to be able to assess what pull factors make one booth more appealing than others while identifying similar attributes in busier stalls that might affect their specific visitor volume relative to less busy stalls. Introduction: Space for customers to enter the stall provides customers with better opportunities to interact with employees and products.
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Transcript of Pull Factors in Stalls
Pull Factors In Stalls
Method: To better assess where customers were specifically drawn to, I stood at the top of the first staircase. Using a naturalistic style of observation I could identify the busiest booths below and was able to determine some factors in why some booths may have been more successful than others. I was able to determine common elements between stalls that seemed to attribute to the amount of visitors attracted to specific booths.
References:
Results:
Conclusions:A space for people to enter the stall made it so that customers could get out of the way of others and look at the products. The accessibility of touch provided customers a more hands on experience. Having a larger variety of items ensures that a larger demographic will be interested in what the shop has to offer, thus increasing visitor volume to that specific booth. Products that are not in a run-of-the-mill shop on the street offer a unique shopping experience. The best stalls incorporated one or more of these pull factors. All of the stalls I focused on were in a high traffic area and had a similar amount of visitors walk past. The booths that incorporated these factors were able to pull customers in and make them stop instead of just a head turn or mild recognition. Through proper application of these factors a better booth can be created to increase their visitor volume. The most successful booths incorporated one or more of the elements I identified.
Successful shops were able to provide: • A space for people to enter their stall
• Customers able to stay out of the way of other shoppers and spend more time at that booth
• More accessible touch and interaction with their products
• Proven sales techniques encouraging customers to interact with product leads to more sales (Adsavvy.org, 2014)
• A variety of items displayed without being cluttered
• Appeal to a larger demographic • Unique products to interest the customers
• Provide an exclusive shopping experience
Adsavvy.org, (2014). How To Sell More: Encourage Your Customers To Touch Everything — Ad Savvy. [online] Available at: http://www.adsavvy.org/how-to-sell-more-encourage-your-customers-to-touch-everything/ [Accessed 22 Nov. 2014]. Al-Haj Mohammad, B. and Mat Som, A. (2010). An Analysis of Push and Pull Travel Motivations of Foreign Tourists to Jordan. IJBM, 5(12). Country Living Magazine, (2014). Country Living Christmas Fair logo. [image] Available at: https://a1.lscdn.net/imgs/22a11686-9bc8-4989-9f18-ae5f08b8136f/700_q90.jpg [Accessed 17 Nov. 2014].
[email protected] No. 140314485Alex Casazza
The Country Living Christmas Fair provides a variety of stalls for people to visit. The same principle that determines why people move from place to place (Al-Haj Mohammad and Mat Som, 2010) can be applied to booths at this show. Push and pull factors can be used to determine what makes a booth more attractive to people. I chose to evaluate the relationship of push and pull factors and how they effect the amount of business a stall attracts. With this I wanted to be able to assess what pull factors make one booth more appealing than others while identifying similar attributes in busier stalls that might affect their specific visitor volume relative to less busy stalls.
Introduction:
Space for customers to enter the stall provides customers with better opportunities to interact with employees and products.
