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Book Apps: Fact and Fiction IBPA Publishing University, May 22, 2011, New York City Danny O. Snow Society for New Communications Research www.sncr.org [email protected]
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704: Beyond the Hype—A Book App Primer
Transcript of Pubu2011 ebook2
Book Apps: Fact and FictionIBPA Publishing University,May 22, 2011, New York City
Danny O. SnowSociety for New Communications [email protected]
Book Apps: Fact and Fiction
Thanks to IBPA, Amazon and SNCR!No need to take notes.Ring tones will be confiscated.About SNCR...About IBPA…
Book Apps: Fact and Fiction
Fact: e-Books are growing
Book Apps: Fact and Fiction
2009 Retail >
$40 M
2010 Retail >
$80 M
2011 Retail >
$500 M ???
Book Apps: Fact and Fiction
Jan-Feb 2011 = $165M (“Loading”)
Source: AAP, 14 April 2011
Book Apps: Fact and Fiction
Fiction: e-Books are killing tree-Books
Book Apps: Fact and Fiction
“Literary” reading is growing, not shrinking, with 112 million
readers in 2008. (NEA “Reading on the Rise”)
2010: e-Book sales were only $80 M but increasing rapidly.
BOTH e-Books and tree-Books are growing; they are NOT mutually
exclusive!
Book Apps: Fact and Fiction
Scholarly studies suggest that there are cognitive differences in
reading on paper
e-Books may be slow to supplant tree-Books
Possibly an entirely separate market ?
Book Apps: Fact and Fiction
Fact: Publishers need/want DRM(Remember Napster?)
Fiction: EPUB+DRM = easy
Book Apps: Fact and Fiction
Could this get any harder?(And DRM is extra!)
GROWING: FADING:
“Literary” reading “Books are dying” myth
e-Books AND tree-Books Print periodicals
Online bookselling Brick and Mortar stores
Open source Proprietary
Direct to reader sales Conventional booksellers
Smartphones/tablets Single purpose devices
Hardware Wars
Disclosure
Huge Selection
Huge Customer Base
Quality Material
Affordable
70% Pub Comp
Not a Computer
Not a Touchscreen
Not a Phone
Proprietary
Bulky 7x9” Size
Hardware Wars
Full Computer
Touchscreen
Growing Selection
Huge Customer Base
70% Pub Comp
Expensive
Proprietary
Bulky Size
Uneven Quality
High Developer Cost
Not a Phone
Hardware Wars
Phone
Mini Computer
Touchscreen
Growing Selection
Huge Customer Base
70% Pub Comp
Expensive
Proprietary (iPhone)
Uneven Quality
Low Prices-Royalties
High Developer Cost
Frequent Spec Changes
Third-Party Services
Electric Lit
Pubit
Smashwords
Lulu
Scribd
Fast Pencil
Labor Intensive
Uneven Quality
No/Weak DRM
Lower Royalties
Fewer Customers
Shameless Sales Pitch
SmartiBooks.com
Smartibooks.com
No up-front cost35% pub comp with “Pubu2011” codeMinimal tech hassle (DOC, PDF, RTF)Quality output, slick features100 million+ prospective customersiPad/iPhone, Kindle, Droid, Nook
Questions?
Danny O. Snow
Society for New Communications Research
See: http://www.smartibooks.com (Pubu2011 Code)
