Top 10 List: PRCA 3339PR Publications

Amy GemmelSenior, PR Major

1. How to Use InDesignOnline tutorials

available at Adobe.com

Endless possibilities for creating public relations publications of any kind

Used by the pros for magazine covers, posters, etc.

2. Creating a BrochureEach panel should

present a unique set of facts

Important to keep the C.R.A.P. principles in mind.

Keep your target audience in mind

3. (C.R.A.P.) Contrast Use colors opposite

on the color wheel

Choose fonts that stand out on a page

Creates visual attraction on the page

4. (C.R.A.P.) Repetition

Similar font choices

Color palette throughout document

Use of similar images, or logos

5. (C.R.A.P.) AlignmentProper use allows

for easy reading

Represents transitions in the text

Left justification is preferred for most publications

6. (C.R.A.P.) Proximity How related elements

are grouped together

Distance from important images/graphics to relevant text

Poor placement creates confusion within the publication

7. Complexities of Photography

LightingDistanceRule of 3MoodPerspective Composition

8. The World of PaperMany, many,

many different types – Each with a specific use

80 lb. glossy paper is brochure paper

It’s a messy process to create paper!

9. Infographics Are Helpful

Combines the mental picture with informative material

Not only visually pleasing, but further understanding of important concepts

10. Color is KeyBlue is recognized as

favorite color

Color creates a visually pleasing aesthetic

Has an impact on mood and draws attention to specific areas