Publishing Your Content On Tablets and Mobile Worth Your Time?
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Transcript of Publishing Your Content On Tablets and Mobile Worth Your Time?
![Page 1: Publishing Your Content On Tablets and Mobile Worth Your Time?](https://reader033.fdocuments.us/reader033/viewer/2022060109/5553cadbb4c905c4048b46df/html5/thumbnails/1.jpg)
Publishing Your Content On Tablets and MobileWorth Your Time?
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50% of US Adults Own Either a Tablet or a Smartphone
Source: Pew Research Center’s Project for Excellence in Journalism / The Economist
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50% of US Adults Own Either a Tablet or a Smartphone
112.5 million
US adults are expected to own a tablet in 2016.
That’s over
one-third of US adults.
Source: Forrester Research
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Reading is a TOP Activity on Mobile/Tablet
Source: OPA Online Publisher Association, June 2012
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Reading is a TOP Activity on Mobile/Tablet
Source: OPA Online Publisher Association, June 2012
“People love to read on their
tablet, preferring it to
their mobile phone, computer and even the newspaper.”
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People Read More and Longer on Tablets
Source: Pew Research Center’s Project for Excellence in Journalism / The Economist
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People Read More and Longer on Tablets
Source: Tab Times, January 2012
“The Telegraph (UK) reported that its iPad app users had 20 minutes dwell time and 41 pages per use - roughly 8
times deeper access than on the web.”
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People Read More and Longer on Tablets
Source: Pew Research Center in collaboration with The Economist Group, 2012
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Switch from “Print” to “Digital” is Fast and Swift
Source: Pew Research Center’s Project for Excellence in Journalism / The Economist
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From the News Publishers :Switch to “Digital” is Fast and
Swift
Source: Business2Community, Oct 2012
“60% of The Economist readers
expect to be reading its magazine in
digital format in 2013.”
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Still Waiting?
Deloitte “State of the Media Democracy” - March 2013
TABLET ownership skyrocketed
177%
in 2012
SMARTPHONE ownership increased
28%
in 2012
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Still Waiting?
IDC “Worldwide Quarterly Smart Connected Device Tracker” - March 28, 2013
SMART DEVICES will grow
174%
from
2012 to 2017
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