PUBLISHING The business of books Lorraine Fannin Chief Executive.

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PUBLISHING The business of books Lorraine Fannin Chief Executive

Transcript of PUBLISHING The business of books Lorraine Fannin Chief Executive.

PUBLISHING

The business of books

Lorraine Fannin

Chief Executive

PUBLISHING IN EUROPE

• United by ownership– Major UK companies owned by Hachette (France)

and Bertelsmann (Germany)

• Divided by language– Dominance of English-language publishing

globally (especially in education)

• Influenced by United States

RELATIONSHIPS and THREATS

• Cultural attitudes in Europe different from the US

• More European literature exchanged within Europe

• Translation support importantBut. . .• Generation ‘i’ (interactive, computer literate,

born since 1990): less likely to read• Technology development very fast

BOOK PUBLISHING

• Commerce and culture• Education, reference, academic, ‘Knowledge Economy’• Literature, fiction, poetry

• Creativity and Skills• Writers, illustrators, designers• Exploitation of intellectual property, business skills

FACTS and FIGURES• In the UK in 2006:

• Estimated total consumer book purchase £2.31billion (€3.39 billion)

• Exports from UK publishers at net invoice value of £1 billion (€1.47 billion)

• Almost 200,000 new books /editions• Income from rights and co-editions c.

£300m (€440m)• More than 50% of total consumer market

dominated by four major multinational groups, and the academic market by two groups

SCOTLAND

• Population of 5 million, of which 20% live in its two major cities

• Around 100 book publishers• Publishing sector has over 10% of

the invoiced value of UK industry• Typical companies: SMEs, fewer

than 25 staff, turnover between £500,000 and £5m (€733,000 and €7.3m)

SCOTTISH WRITING

• Has enjoyed a world-wide renaissance in the last 10 years

• English language an advantage• Translations licensed to many

countries• Classic literature also enjoying a

revival

Alexander McCall Smith

Sir Arthur Conan Doyle

J K Rowling

Kenneth Grahame

Ian Rankin

Robert Louis Stevenson

Muriel Spark

EDINBURGH is the first UNESCO

City of Literature

• Designation awarded in 2005

PARTNERSHIPSin the City of Literature

• Publishing

• Writing

• Retail

• Tourism

• Education

• Leisure and Entertainment

FORMATS for a STORY

• Book

• Audio

• Podcast

• Broadcast

• Film / video

• Computer Game

• Others

SUPPORT for Book Publishing

• Robust Copyright regime• Diverse retail environment• Education and skills development• Research and development in new

technologies• Acceptance of a high standard of literacy as

essential

SUPPORT for the independent

publisher

• Business help and advice

• New technology support

• An efficient supply chain

• Assistance in reaching export markets

Enjoy reading a good book on your

journey home!