Publishing Industry

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MAGAZINE PUBLISHERS Heart ICP Bauer

Transcript of Publishing Industry

Page 1: Publishing Industry

MAGAZINE PUBLISHERS HeartICP

Bauer

Page 2: Publishing Industry

HEARST MAGAZINES Hearst magazines is a subsidiary of Hearst corporations, which was founded by William Randolph Hearst. The publishing company began with the first issue of good housekeeping in 1922. The CEO of Hearst corporations is Steven R. Swartz, he has been in this position since June 1 2013. Anna Jones is the chief executive officer of the sub magazine publishers, since 2014.

Hearst has 25 magazines ranging from ELLE to House Beautiful in the UK, however worldwide it has over 300 publications. This magazine doesn't do music specific magazines however some of their online magazines such as Surgarscape are largely varied in the content that is offered, therefore making them lifestyle magazines, all of which do cover music and up and coming artists. The audience for most Hearst publications are women's magazines as there are lifestyle based.

They have dropped by 32 percent of the market that they own however it is still one of the top 5 magazine publishers. As previously mentioned Hearst publications is part of Hearst corporations which consists of many sub divisions including TV and newspaper. As well as this Hearst magazines has joint ventures, Hearst Rodale and Commag (which is a joint publication between Hearst and Conde Nast.

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IPC MEDIA This publishing company has now been renamed Time inc. U.K.- it was founded in 1968 and the CEO of the company is now Joseph A. Ripp. The owner of the company is Time Warner.

They publish over 90 magazines, ranging from country lifestyle to sport to fashion. Included in this list is popular music magazine NME as well as Uncut, a Rock music magazine.

They host over 400 events a year such as Time 100 and Sports illustrated sportsman of the year. As well as this they have over 50 websites and a social footprint of 146 million. They have a very large audience of people of all ages and gender with many different interests however they have a larger digital audience that print audience since 2014, showing how multi media platforms are very important.

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BAUER MEDIA This publishing company is largely based on music magazines including Q and Kerrang, a variety of music genres are advertised by this company suggesting it is a good platform for all music magazines.

As well as music magazines, a subsidiary to this company is a lot of box television music channels, for example 4music and smash hits, Kerrang also has a channel; showing a range of media platforms for individual magazines as well as the company as a whole.

It is a European media group with over 600 magazines, over 400 digital products and 50 radio and tv channels. The CEO of the company is Paul Keenan, however it's under management by Yvonne Bauer.