Publishing and Technology 2012 Info Kit

INTRODUCING

PUBLISHING+TECHNOLOGY: ISSN 1448-9554 PP:255003/06831 Broadcastpapers Pty Ltd (ABN: 34 095 653 277) PO Box 259, Darlinghurst, NSW 1300 Australia www.broadcastpapers.com

PUBLISHEr: Phil Sandberg Tel: +61-(0)2-9332 2221 Fax: +61-(0)2-9332 2280 Mob: +61-(0)414-671-811 [email protected]

PrOdUCTION MaNaGEr: Lucy Salmon Tel: +61-(0)2-9332 2221 [email protected] & LaYOUT: Harpur Promotions Tel: +61-2-9939 6773 [email protected]: Whirlwind Print

COPYrIGHT NOTICE: All material in Broadcastpapers’ Publishing and Technology magazine is protected under

Australian Commonwealth Copyright Laws. No material may be reproduced in part or whole in any manner without prior consent of the Publisher and/or copyright holder.dISCLaIMEr: Broadcastpapers Pty Ltd accepts no responsibility for omissions or mistakes made within, claims made or information provided by advertisers.

andpublishing PUBLISHING AND TECHNOLOGY MAGAZINE MEDIA KIT

PRODUCTION + DELIVERY - PRINT + DIGITAL

THE FACTS•AustraliaandNewZealandareamongthehighestpercapitaconsumersofmagazinesandnewspapersintheworld–morethan230millionmagazinesarepurchasedannuallyinAustraliaalone.

•Thereareover600newspapersthroughoutAustraliaandNewZealand.

•Magazinestitlesthroughouttheregionnumberover1500.

•Over90%ofthesepublishtothewebandmost,likeFairfaxandNewsLimited,arelookingtopushtheircontenttomobiledevices.Thentherearethosewhoseappsappearonconnecteddevicessuchas‘SmartTVs’.

•Inadditiontotheirtraditionalprintvehicles,over90%alsoengagetheiraudiencesviaweb2.0andsocialmediawhileonlinevideoandaudioisontherise.

•ThenumberofindependentB2Btitlesaddressingdecisionmakersinthisconvergedpublishingmarket?

Zero.Untilnow!

MAGAZINE + eNEWSLETTER + NEWSFEED SYNDICATION

PUBLISHING and TECHNOLOGYINTRODUCING

www.publishingandtechnology.com

PUBLISHING AND TECHNOLOGY MAGAZINE MEDIA KIT

PUBLISHING and TECHNOLOGY MAGAZINE

Magazine, newspaper, book and digital publishing is undergoing significant structural change. To reflect this change, Publishing and Technology interprets management and technology issues confronting publishing companies for managers, creative and technology staff from Software to Hardware, Regulation to Practice, Established and Emerging Standards.

Comprising a bi-monthly magazine, weekly email newsletter and mobile app, and online whitepaper library, Publishing and Technology will act as the direct conduit between vendors and the technology decision makers of the newspaper, magazine and Internet publishing industries.

THE AUDIENCE

The decision makers include:

• Management: Managing Directors, Publishers, Chief Financial Officers

• Sales: Advertising Sales Directors, Reps, Subscription Managers,

• Content: Editors, Journalists, Senior Designers

• Infrastructure: IT Managers, Programmers

• Production: Print, traffic managers, co-ordinators, etc.

• Independents: One-man-band or small team niche publishers and freelance content creators

• Education: Decision makers of the future - Tertiary media departments and journalism schools

THE CREDENTIALS

Since 2000, the team at Broadcastpapers Pty Ltd have been serving to the broadcast and production industries with online library Broadcastpapers.com and Content+Technology magazine. In the course of the decade, the team has documented the evolution of these industries from clunky, tape-based, analogue workflow silos to integrated, file-based, cross platform media operations.

The Broadcastpapers team now bring that experience to bear on the converging world of print and online publishing as it deals with challenges previously faced by its broadcast cousins, as well as unique issues of its own.

In short, we know Content, we know Publishing, we know Technology.

Phil Sandberg has spent 20 years reporting on technology and policy issues affecting the tv, radio and recording industries. He is a founder of broadcastpapers.com and Content+Technology magazine. Past credits include the IBC Daily News, TV Technology & Production magazine and eight years with Broadcast Engineering News. His work has also appeared in Internet World Australia, Radio World, Production Solutions and Pro Sound News Asia

Contact Phil at

[email protected]

or +61 - 2 - 9332 2221

PUBLISHERPHIL SANDBERG

PUBLISHING + ADVERTISING CONTACTS

CO-FOUNDERLUCY SALMON

Lucy Salmon has been a driving force behind Broadcast Papers.com since it’s inception.

She holds a PhD in the field of sports medicine and is an award-winning author of a number of papers and posters in that field. She also serves as Editorial Reviewer for the American Journal of Sports Medicine and the International Journal of Sports Medicine, among others.

Contact Lucy at

[email protected]

or +61 - 2 - 9332 2221

AVAILABLE PLACEMENTS ADVERTISING RATES

PUBLISHING AND TECHNOLOGY MAGAZINE MEDIA KIT

FEATURES + DEADLINES

IssueEditorial Deadline

Ad Booking Deadline

Ad Artwork Deadline

Publication Date

Features Show CoverageIn Every Issue of Every Magazine:

Feb-March 10-02-12 10-02-2012 17-02-2012Last Week February

• Broadband & Online Content• Print Publishing & the Environment• AdTech• Media in the Cloud• Auditing

Preview:Publishing Expo 2012 Earls Court, London(Feb 28-29)Preview: AdTech Sydney, Melbourne March 2011

• Content Management• News Operations• Audio-Video-Photo Hardware Software• Design Tools • Syndication• eBooks• eCommerce• Business & Regulation• Authoring Tools• Copyright• Cross Platform Publishing• Workflow

April-May 21-03-2012 21-03-2012 29-03-2012 April - 2nd Week

• Mobile Apps & Devices• Analytics & Engagement • Fulfilment and Delivery• Outsourcing - Services, Software, Sales• Book Publishing• eNewsletter, eDM platforms

Preview:Worldwide Media Marketplace (WMM)London 29-30 May 2012Review:Niche Magazine Conference 2012

June-July 25-05-2012 25-05-2012 01-06-2012 June - 2nd Week

• Content Creation – Authoring, Data Mining, Open Source, Crowd Sourcing• Social Media, Web 2.0• Custom Print Tech • Ancillary/Custom Publishing

Drupa Print Media Messe DusseldorfReview

Aug-Sept 20-07-2012 20-07-2012 26-07-2012 August - 1st Week

• Broadband & Online Content• Print Publishing & the Environment• AdTech• Media in the Cloud• Auditing

Preview:World Newspaper Congress-World Editors Forum (12-15 October, Vienna).

Oct-Nov 21-09-2012 21-09-2012 28-09-2012 October - 2nd Week

• Mobile Apps & Devices• Analytics & Engagement • Fulfilment and Delivery• Outsourcing - Services, Software, Sales• Book Publishing• eNewsletter, eDM platforms

Preview:Magazine WeekAustralia

Dec-Jan 19-11-2012 19-11-2012 26-11-2012 December - 1st Week

• Content Creation – Authoring, Data Mining, Open Source, Crowd Sourcing• Social Media, Web 2.0• Custom Print Tech • Ancillary/Custom Publishing

Review: American Magazine Conference

For artwork specifications email: [email protected]

Magazine

The Shape of things to come.

eNewsletter

Head in the Clouds

Mobile App Online Whitepaper Library

Ratesapplyforcasualoneoffbookings.Ask about our discount schedule rates Rates include 10% GST

+ + +

The PaT AwardsRecognising Innovation in Publishing, Production, ProjectsAustralia • New Zealand • Southeast AsiaIf you or your company is based in Australia, New Zealand or Southeast Asia and you have been involved in what you consider to be a technologically innovative product, production or infrastructure project, you may be eligible to win in Publishing and Technology magazine’s inaugural PaT Awards for Innovation.Judged by a panel of experienced and impartial members of the content production and delivery industries, the

PaT Awards will be announced during 2012.If you’ve launched a print or digital publication, rolled out a new facility or technology platform, or you’re a regionally based developer or manufacturer, and you’ve displayed innovation in what you do or how you do it, you should enter for your chance to win.Winners will receive glory, a trophy, a profile in Publishing and Technology magazine and, if you attend the Awards Ceremony, free drinks and finger food.Did we mention glory? and free publicity?

www.publishingandtecnology.com.au

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Travel Publisher Adopts Cross Platform Roadmap

Plus: Content Management, Analytics, Engagement, Mobile Devices, ADtech, Design ... and Print

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PaT MAIL NEWSLETTER 2012 SCHEDULESAd Material Deadlines PaT-Mail Enewsletter Delivery

Combining industry & people news, events, jobs, video interviews, whitepapers and more. PaT-mail is the weekly email newsletter from Publishing and Technology for professionals in the Asia-Pacific.

Advertiser InformationPaT Mail

COMING TOA CLOUDNEAR YOU.THE ULTIMATE GRAPHICS GAME-CHANGER FROM CHYRON.

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Welcome to the Cloud with Axis World Graphics. It’s the place where artists, producers, journalists and freelancers can produce graphics, anytime, anywhere. Order Management. Asset Sharing. Axis is the most effective method to customise, collaborate and air digital content with built-in business intelligence. Cloud-to-Ground Graphics in real time . . . from Chyron

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FEATURES

02 EDITOR’S WELCOME04 NEWS ConvergenceReview,SMPTE

News,PeopleMoves,Distribution.

12 TAkING STOCk KarlJanssonNetworksattheTradeShow;MediaSpendSettoRise–PwC;OutgoingACCCChaironMediaLandscape;MergersandAcquisitions.

75 CLASSIFIEDS76 EvENTS78 OFF-AIR WhatHappensonTour,

GetsPrintedRightHere!

80 TIME SHIFTER TheGhostsofTradeshowsPast.

REGULARS

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18 MAGAZINE WEEk PREvIEW TheConference,theexhibitors.

28 REGULATION GovernmentInquiries:Convergence,

Media,thelistgoeson.

32 CONTENT CREATION BlogAuthoringPlugIns,DataMining,

OpenSource,CrowdSourcing.

38 ANALYTICS & ENGAGEMENT

MeasuringEyeballs,SyndicatingwithSocialNetworks,Isn’tItTimeSportWentSocial?

46 THENEWS ROOM APOpensinNthKorea;DARTCentrefor

JournalismExpands;ChannelNewsAsialinkswithLiveU;OnlineVirtualNewsAgency;BroadcastingTwitterFeeds.

50 ADTECH DubsatLaunchesNewAdsend7.5;VibrantBringsPremiumContextualAdstoAsiaPac;TechnoratiLaunchesAdExchangewithAppNexus;ServingHighPerformanceAds;OpenXLaunches‘Breakthrough’AdPlatform.

58 CONTENT MANAGEMENT BrianCampanotti,FrontPorchDigital’sCTO,outlinesAXF,theArchiveeXchangeFormatwhichprovidesanopen,flexible,dynamic,andprotectedmechanismforfile-basedarchive,preservation,andexchangeofmedia(andother)files.

63 AUDIO/vISUALCamcordersreviewed;editingpackages,encodingfortheweb,transcriptionservicesforaudiofiles,FlashVideo.

67 DESIGN AdobeCS5.5Reviewed,EnablingCross-PlatformPublishing.

70 PRINT NewPressesMakeLandfall,PrintingCompanyRound-Up,CustomPrintOptionsfortheSeason.

74 FULFILMENT Newsubscriptionsoftware,NewplayersputAustraliaPostunderpressure.

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PrOdUCTION MaNaGEr: Lucy Salmon Tel: +61-(0)2-9332 2221 [email protected] & LaYOUT: Harpur Promotions Tel: +61-2-9939 6773 [email protected]: Whirlwind Print



By Phil Sandberg

EDITOR’S WELCOME

To advertise call +61-(0)2 9332 2221 or email: [email protected]

DEADLINES: Ad Bookings – Fri July 1, Ad Material – Thur July 7

PEOPLE

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2011/2012 PaT DeaDlinespublishing and technology

NOVEMBER-DECEMBER 2011 VOl 8 IssuE 6

Editorial/Advertising Bookings October 14, 2011 Ad Material October 28

JANuARY-FEBRuARY 2012 VOl 9 IssuE 1

Editorial/Advertising Bookings December 16, 2011 Ad Material January 16, 2012

FOR MORE INFORMAtION

www.publishingandtechnology.com +61-(0)2-9332 2221 or +61-(0)414 671 811.

Email: [email protected]

Sales enquiries: [email protected] +61-(0)2 9332 2221.

Welcome to our Media in the Cloud’ issue where we look at how cloud technology has and is set to impact various aspects of the content production and delivery industry.

This is an exciting application of technology for me as it promises to deliver workflow and budgetary efficiencies that will allow content creators to be more creative in the way they produce content and in the ways they deliver it.

Of course, we’ve heard all this talk before with the introduction of new, potentially ‘game-changing’ technologies that were going to turn the world upside down and have us all waist-deep in ‘rivers of gold’.

But, the reality is that, rather than driving their predecessors to extinction, every new delivery platform of the last 25 years has simply become part of a wider media mix while new production technologies have enabled producers and broadcasters to do more with less and in a more compressed time frame.

Part of the reason for not finding ourselves swept away by the ‘rivers of gold’ is the expectation created by the Internet that everything should be pretty much free - including content. This expectation has created a race to the bottom that has impacted margins right throughout the value chain. Many have desperately given away and, therefore, undervalued their assets simply to maintain or increase eyeballs. It is a devaluation that is reflected in the advertising inventory surrounding the content with rates being driven down and the expectations of advertisers in attracting consumers weighted more on the delivery platform than the effectiveness of their own ad material or marketing execution.

Of course, the other side of the Internet coin is that it has not only lowered the barriers to entry for content creators, but it also promises to lower capex for the more professional players. And, that’s where ‘the cloud’ comes in.

THE CLOUD – WHAT IS IT?I’m going to draw a line in the fog here and say that what separates true cloud platforms and the merely misty are smarts, application smarts.

To my mind, an application is truly cloud when it comes with a toolset, preferably an expandable toolset, all else is simply “connected outsourcing” or dumb storage.

When it comes to streamlining production of this magazine, we recently turned to Box.net, an online collaborative file sharing service. We use it to send InDesign files back and forth to our external design team. The system

not only stores the files and alerts users when a new upload has occurred, also but tracks who the last upload came from and automatically

annotates which version of the file it is.

You can also leave notes for your collaborators, send them task instructions with due dates and email files as attachments via

your gmail account.

What sets Box.Net even further apart is they have opened up their API resulting in a community of

developers springing up with solutions ranging from “posting” your file to a blog, LinkedIn or Twitter account to direct mail marketing and “printing in the cloud” with delivery to a user specified Kinkos store.

And, the number of on-add apps continues to grow.

In the broadcast sphere, companies such as ESPN and the San Francisco Giants baseball team use the service to transfer video

to news stations, media outlets and internal stakeholders while 9th Floor Radio, a California-based Internet radio station uses Box to power its

publically available online archive.

Another service we use is that of Network Solutions web hosting - where the various C+T web sites live. More than dumb hosting, the company’s user interface allows users to launch blog sites, install e-commerce and project management platforms, wikis, and even marketing tools – all at the click of a mouse without the need for any programming skill.

What can be done with web content today is also being done with audio and video content and there is, no doubt, more headed our way.

For once, this is a case of where you need to get your head in the clouds.

Maroun Takes Regional Sales for Wohler

WOHLER TECHNOLOGIES has announced that Jhonny Maroun has joined the company as regional sales manager for the Asia-Pacific region. In his new role, Maroun will be responsible for building the Wohler brand in the region by strengthening long-term relationships with customers and channel partners.

Prior to joining Wohler, Maroun served as sales manager and business development engineer for IRT Electronics in Australia, where he oversaw all international sales and business development functions including new product development and rollouts, key account management, customer relationship development, contract negotiations, and order fulfilment.

Visit www.wohler.com

Ching Takes Channel Marketing for Snell

Harrow Heads Image Systems Sales

SNELL HAS ANNOUNCED the appointment of Vanessa Ching as vice president, channel marketing and communications, for the company’s Asia-Pacific and Middle East territories. Reporting directly to Naresh Subherwal, Snell’s president, Asia-Pacific and Middle East, Ching is based in Singapore and will manage all strategic marketing programs for the region with a focus on channel partner relationships.

Ching comes to Snell from GlobeCast, where she led regional communication campaigns specialising in media management, playout, and broadcast transmission for major news and sports events. Prior to GlobeCast, Ching managed communications at the Asia-Pacific Broadcasting Union.

Visit www.snellgroup.com

IMAGE SYSTEMS, formerly known as Digital Vision, has appointed Pete Harrow as its Asia-Pacific Head of Sales. The appointment follows the retirement of Peter Charles.

Harrow has worked as a colour and finishing specialist for Image Systems (Digital Vision) across the Asia Pacific region.

Harrow developed his skills as an engineer and colourist in the fast-paced Soho post production environment. He recently served as a Dailies Colourist on The Chronicles of Narnia: Voyage of the Dawn Treader using Nucoda Film Master as the on-set tool to help streamline colour for the DI workflow at Walden Media.

Visit www.imagesystems.tv

PaT

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Is it the Cloud, or Just Smoke and Mirrors?

DESIGNFor the latest news visit www.publishingandtechnology.com

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Ad TechFor the latest news visit www.publishingandtechnology.com

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Dubsat Launches New Adsend 7.5Dubsat has announced the launch of Adsend 7.5, the new, more powerful version of its advanced print advertising validation, delivery and workflow platform for the Australian and New Zealand markets following its release in the UK, USA and South Africa.

Adsend 7.5 offers many new key features that together serve to strengthen its position as the most advanced newspaper and magazine print advertising solution available.

New features include an optional commercial press colour conversion using ICC colour

profiles, a unique publisher-branded online portal capability and seamless booking exchange integration which automatically reconciles advertising with booking instructions, so agencies don’t have to rekey booking details and publishers don’t have to chase advertising material.

Grant Schuetrumpf (pictured), Dubsat CEO said, “Adsend 7.5 further extends its capability from preflight to delivery and now to workflow. We provide the ability to loop advertising booking job ticket instructions from publisher to media agency to creative agency and back to the publisher, creating what we believe is the first fully automated multi-business workflow for the fulfilment of display advertising material.”

The powerful new Adsend platform comprises a robust toolset that streamlines, integrates and automates advertising production delivery workflows, providing significant cost savings and production efficiencies regardless of the type or size of business.

Dubsat also announced even more destinations to Adsend’s current 20,000+ publications by integrating with AdFast, the UK Newspaper Society’s delivery service of over 1,700 UK regional newspapers.

Far more than a simple advertising delivery service, Adsend 7.5 is a complete pre-flighting, workflow and managed delivery cloud-based platform that streamlines the entire process of digital ad exchange with magazines and

newspapers across the world. Adsend 7.5 transparently integrates with a company’s existing production systems while presenting comprehensive management, tracking and auditing functionality. The result is an all-encompassing, enterprise-class advertising management solution.

This latest version of Adsend also demonstrates Dubsat’s commitment towards delivering advertisements to more than just printed publications.

Schuetrumpf added, “Adsend 7.5 now not only supports PDF as a delivery file format but any format required to publish advertising, enabling our listed newspaper and magazine publishers to set-up and receive advertising specifically for their websites and portable device media strategies”.

Adsend 7.5 is live and available for use now in Australia at http://www.adsend.com.au and in New Zealand at http://www.adsend.org.nz

Adobe Democratises Tablet Publishing

At its MAX 2011 technology conference, Adobe Systems announced Adobe Digital Publishing Suite, Single Edition allowing freelance designers and small design firms to publish interactive content created with Adobe InDesign CS5.5 software on Apple iPad.

Priced at US$395 per application, Single Edition offers an affordable and flexible end-to-end workflow for designers to publish a single-issue application for sale or distribution through the Apple App Store. Without writing a single line of code, designers can now use their existing skills and workflows to create an application for the iPad, saving on development costs while allowing them to maintain complete creative control.

Single Edition allows users to publish single-issue content such as a brochure, highly-visual book, annual report or personal design portfolio as an application for the iPad. As an extension of the Digital Publishing Suite line, Single Edition enables users to leverage Creative Suite 5.5 workflows to create an application for the iPad. This gives freelance designers access to many of the same creative and publishing technologies that leading publishers, such as Condé Nast, have used to reinvent their publications for delivery on tablet devices.

“Adobe is dramatically impacting the economics of publishing on iPad,” said

Todd Teresi, vice president and general manager, Media Solutions, Adobe. “Adding Single Edition to the Digital Publishing Suite family shows Adobe’s commitment to making digital publishing available to businesses of all sizes – from freelance designers to small design firms to large global publishers.”

The Digital Publishing Suite family which now includes Single Edition is used to publish content beyond traditional magazines and newspapers. With more than 700 titles published with the Enterprise and Professional Editions of Digital Publishing Suite currently in market, organisations are quickly seeing the value of content on tablet devices and are expanding the range of published materials. Sales tools, brand and customer engagement materials, merchandising deliverables, employee communications and corporate collateral published to tablets drives greater business value for organisations and opens new revenue opportunities. Combined with the power of Adobe Creative Suite 5.5 software, Digital Publishing Suite lets designers work with a familiar toolset while maintaining complete control over the design, publishing and monetisation of tablet apps.

Adobe and WoodWing Accelerate Publishing on Tablets With Adobe’s Industry-Leading Digital Publishing Suite

Visit www.adobe.com.au

VibrantopensfirstAsiaPacificOperationVibrant, the provider of premium contextual advertising solutions, has announced the opening of its first Asia Pacific operations, through a partnership with Avid Media PTY Ltd, Sydney, Australia. Vibrant will now offer local support for its global and region-specific clients including: Amex, Hewlett Packard, IBM, IAG Insurance Australia Group, Splenda, Paramount, Mazda, Ford, Hyundai and Johnson & Johnson.

Jeff Babka, COO & CFO of Vibrant (pictured), says, “As the industry leader of premium contextual technologies, we are the first to move into the region, providing a full suite of contextual solutions for premium advertisers and publishers, and our 200-million-plus unique users. We will continue to expand globally and further the success and rapid growth we’ve seen in the US and EU markets.”

Martin Forbes, Senior Vice President, Corporate Operations of Vibrant, says, “We have been working in APAC for more than three years through our London-based international team. In this time we’ve seen substantial growth with our contextual products, so the time is right for us to expand and provide local support for our top 100 global brand clients.”

Avid Media PTY Ltd is headed by Pamela Phelan, a former Vibrant executive, who has an extensive leadership background in advertising sales.

Publishers working exclusively with Vibrant in the region include IDG; Askmen.com, a News Digital Media site; and Autoguide.com, one of Australia’s largest automobile sites.

Vibrant set up an International Sales Team in 2007, and has grown its global revenues year on year and managed global, multi-region and in-country contextual advertising programs for its clients. Currently operating in 30 markets worldwide, Vibrant has a portfolio of 6,000 premium publishers globally and 250 million unique users per month (comScore, 2011). Over the past 11 years, Vibrant has innovated in the in-text and contextual advertising arena, offering a suite of options for marketers and publishers to bring real information to users within the context of a page, such as video streams, social media feeds, product reviews, dynamic feeds and real-time geo-targeted advertising.

Visit http://www.vibrantmedia.co.uk

WoodWing to Integrate Adobe Digital Publishing SuiteAlso at the MAX 2011 technology conference, Adobe Systems Incorporated announced WoodWing Software will both integrate and offer Adobe Digital Publishing Suite as part of an alliance between both companies. Today’s announcement extends a long-term relationship with WoodWing that was founded on WoodWing’s support for Adobe InDesign and Adobe InCopy software. WoodWing will be

integrating Adobe Digital Publishing Suite into the WoodWing Enterprise Publishing System and will now offer the Enterprise and Professional Editions of Digital Publishing Suite as a Value Added Reseller. Now WoodWing customers can combine the WoodWing editorial workflow solution with the benefits of Adobe Digital Publishing Suite in a single, cross-media workflow.

“We see an increasing desire to deliver content to tablets – not only from magazine and newspaper publishers – but also from large corporations, small businesses and ad agencies,” said Todd Teresi, vice president and general manager, Media Solutions, Adobe. “We are thrilled to see WoodWing adopt Adobe’s Digital Publishing Suite and our agreement with them allows us to quickly scale our digital publishing business to serve an expanding customer base in a wide variety of market segments and geographic regions.”

“We’re very excited about our new tablet publishing alliance with Adobe,” said Erik Schut, president, WoodWing Software. “By deepening our strategic

relationship with Adobe we can fully concentrate on our core activity: to provide our customers with efficient multi-channel publishing solutions, making use of Adobe Digital Publishing Suite for tablet publishing. Adobe has a great market vision and road map and we’re thrilled to drive the next wave of tablet publishing together with Adobe.”

WoodWing will now solely offer Adobe’s Digital Publishing Suite for publishing to tablet devices. Within WoodWing Enterprise, users will be able to create .folio files using Content Station and WoodWing’s Digital Magazine Plug-ins for InDesign which are then automatically uploaded to the hosted Digital Publishing Suite platform. WoodWing customers will gain the ability to create branded applications directly within Digital Publishing Suite giving them tight control over the complete tablet publishing process, leverage a robust and reliable distribution network for fulfilling content to tablet devices and access foundational analytics driven by Adobe Online Marketing Suite.

WoodWing will cease the sale of its Reader Application and Content Delivery Service, effective immediately. Customers already using these solutions are expected to have transitioned to Digital Publishing Suite by November 2012. Adobe will work closely with WoodWing to ensure their current tablet publishing customers are seamlessly and smoothly migrated to the Digital Publishing Suite platform.

Visit www.woodwing.com and www.adobe.com.au

contentFor the latest news visit www.publishingandtechnology.com

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cover StoryFor the latest news visit www.publishingandtechnology.com

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Future of the Planet

Lonely Planet CEO Matt Goldberg.

Lonely Planet recently celebrated its move from traditional publishing to multi-format publishing, with a demonstration of Lonely Planet’s Shared Publishing Platform to Victorian Minister for Innovation, Services and Small Business The Hon Louise Asher MP. It was the first time the platform had been shown publicly.

PAT: WHAT IS LONELY PLANET’S SHARED PUBLISHING PLATFORM (SPP)?MG: “Currently, Lonely Planet’s content is tied to individual print products (we write a book first, and then ‘de-bookify’ it – ie, break it down - to make other products for the web and mobile devices). Lonely Planet’s Shared Publishing Platform will allow us to create the content first, and then pour it into any product – print or digital – as required.

“To enable this, we’ve developed new ways of working and a set of software ‘tools’ for authors and in-house teams (with accompanying technology and processes) that will transform the way we create and manage our content.

“Instead of creating and storing content in Microsoft Word documents, we are working towards creating and storing content directly onto a customised content management system.

“The overall process of making a guidebook doesn’t change, ie: commissioning, authoring, editing, mapping, laying out, etc. What changes is how we do some of those steps, specifically the workflows and the technology and tools we use.”

PAT: WHY DID LONELY PLANET DECIDE TO CREATE A SHARED PUBLISHING PLATFORM (SPP)?MG: “Two core reasons. One, we need to future-proof our business. The digital revolution we’ve seen in the music, movie, photography and other industries is also having a significant impact in the publishing industry: from the proliferation of new distribution channels to new consumption patterns, almost everything is changing.

“If we want to remain competitive, we will need to ensure we are capable of publishing effectively in multiple formats through different distribution channels.

“And two, our current systems don’t allow us to easily publish across formats. Lonely Planet has operated for close to 40 years primarily as a print publisher. Everything we have built has been geared to making books. When we try to make anything but a book, we find it challenging, time consuming and costly. We can’t just press a button and make our content go into the website, a mobile app or an ebook. Currently, it requires a lot of work to convert our content into other formats.

PAT: WHEN IS IT HAPPENING?MG: “The first major print milestone was the test production in April this year of Lonely Planet Colorado, using the author tools (ie, working in a web-browser interface, rather than a Word manuscript, as mentioned above). This has been followed by work on two more titles: Mallorca and Scotland’s Highlands & Islands (both due to be published in January 2012), again using the author tools for writing, mapping and editing.”

Visit www.lonelyplanet.com.au

Lonely Planet of the AppsThe launch of Lonely Planet’s Shared Publishing Platform follows the creation of the Globe Tripper App, a travel trivia game for iPad, iPhone and iPod touch where players virtually navigate the world, testing their knowledge and solving puzzles along the way.

Lonely Planet’s Globe Tripper App is the first game from the world’s leading travel content provider and was developed with BBC Worldwide’s Digital Entertainment and Games division. The purpose of the game is for users to test their knowledge of world cultures, history, geography, current events and language through a series of questions from the travel experts at Lonely Planet.

Lonely Planet’s Globe Tripper App is priced at £1.19 (iPhone and iPod touch) and £1.79 (iPad) and can be downloaded from the iTunes App Store.

Further information is available at www.lonelyplanet.com/globetripper

The company has also been busy reinventing its guidebooks reinvented for the iPad with a range of country guides now available as enhanced ebooks on iPad. France, Turkey, China, Great Britain and Spain are the first editions of Lonely Planet’s relaunched country guides to be released.

Built to maximise the capabilities of the iPad, these guides are full colour and include offline maps, search function and hyperlinks for easy navigation.

The enhanced guides for iPad are priced from £13.99.

Finally, following the success of its London audio walking tours for iPhone, Lonely Planet has released a Paris audio walking tour app. Built in conjunction with AudioGo, the app features five walking tours of the city; Bastille, Montmartre, Marais, St Germain and the Latin Quarter. The app provides detailed information to let people explore at their own pace, with an easy to navigate location aware map that allows the user to stop and start their journey or skip ahead to any of the selected stops. The tour also works offline so roaming charges for international users can be avoided.

The audio walking tour is priced at £2.99

World News on Demand is an Online Virtual News AgencyCreated for freelance media journalists and media outlets worldwide by journalists with decades of experience in the agency business.

WNOD provides mass media organisations around the world (Television Networks, Television Stations, Media Production Companies, Internet Portals, Radio Stations, Newspapers, etc.) with fast-download broadcast media content “ready-to-air” and “a la carte”.

World News On Demand founder, Eugenio Hernandez (pictured), is a bilingual mass media professional in the fields of international journalism, marketing, and public relations having worked with the likes of The Associated

Press, Al Jazeera, CNN en Español, Telemundo, Televisa, and The Voice of America.

According to WNOD, its business model breaks the traditional news agency mould of media content subscription packages offered to media outlets worldwide. Content is available on demand and paid for as it is accessed – buyers only pay for the content they want.

For content owners, registration with WNOD is free and “offers the opportunity to start uploading your material and generating revenues the same day.”

From a revenue perspective the value of newly-generated content as well as archive material can be realised multiple times with WNOD’s business model, which does not require rights to be given wholesale to a single purchaser.

With the WNOD model owners keep the rights to their material and can restrict content in a number of ways when needed, such as placing embargoes on usage time or outlets, defining when the content can be aired or published, detailing if the content must have a mandatory courtesy caption, and whether to restrict countries from purchasing content from inside the owner’s market region.

Visit http://portal.worldnewsondemand.com

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Cloud Hosting & SubscriptionsCloudware Hosting, a Software-as-a-Service (SaaS) company that provides a fully managed subscriptions billing platform for web content of any size or type, has announced its open beta.

Cloudware City has been designed from the ground up with the latest web 2.0 technologies to be the fastest and simplest way for website owners to add subscriptions and recurring billing. Since Cloudware City has undertaken all the hard work integrating into the latest and greatest web platforms such as WordPress and Joomla, getting recurring billing working for a website can take less than three minutes!

Commented Keith Hall, CEO, “Although we can quickly and easily enable just about any website or web application, we’re particularly proud of our WordPress and Joomla three minute installs. It sounds too good to be true which is why we’re announcing our open beta phase in which we encourage any website owner who wants to try subscription billing to sign up and see for themselves how easy and fast the process is!”

Not only sites based on WordPress or Joomla can benefit, Cloudware City offers a simple but effective authentication API (Application Programming Interface) which has already helped

publishers make that transition from print media to online whilst retaining their subscription revenue.

Editor-In-Chief of the International Journal of Meteorology commented, “IJMet knew we had to move with the times and allow immediate online

access to our journals but we had no in-house knowledge. After all, we’re weather experts not billing experts! CloudwareCity got

us up and running in no time and has enabled us to concentrate on our journal whilst online subscriptions

just roll in. Even better, we have a free listing on the web app store, something which other

subscription services did not have, which has been a superb marketing tool for us. I can fully recommend CloudwareCity to any journal, magazine or content provider wanting to move to the web but without loss of subscription revenue!”

As part of the simple Cloudware City signup, content providers are also able to market their sites on the Cloudware City Web App

Store https://cloudwarecity.com/store?ob

For a limited period during this open beta, new members can take advantage of a no obligation

free trial.

Visit https://cloudwarecity.com/vendor?ob

Preview Your Publication on the iPadYUDU, the online and mobile publishing platform and library, has launched the free YUDU Proofing App, which enables you to see what your publications would look like on the iPad. YUDU account holders are able to create free iPad edition previews and view them on the iPad via the Proofing App.

The YUDU Proofing App is now live and free to download. All you need are free login details to the YUDU Pro platform and you can create free iPad previews to view your publications in the YUDU Proofing App, to see what they will look like on the iPad – so you can try before you buy!

Visit http://www.yudu.com

GEON Restructures Eastern Seaboard OperationsGEON has announced that it would be continuing the alignment of its business along national lines in Australia by restructuring its eastern seaboard manufacturing and distribution operations. These changes acknowledged the challenging economic and print industry conditions whilst maintaining GEON’s focus on operation and production efficiencies, press maximisation and cost reduction.

Over recent months, GEON has implemented projects focussed on systems alignment across the business; adopting national structures; streamlining business processes; introducing new technologies; and has recently concluded a review of its geographical footprint.

Following this review, GEON has announced it will be consolidating its manufacturing capabilities to offer single manufacturing hubs along Australia’s eastern seaboard. In Victoria, this will be based out of its Mt Waverley site; in New South Wales, out of its Banksmeadow and Parramatta sites; and in Queensland, its Eagle Farm site. Perth and Hobart sites are unaffected as a result of this review.

“GEON operates from multiple sites across Australia and New Zealand. Each of these sites brings added cost to our business and it is therefore critical that we support our overall improvement initiatives by reviewing our geographical footprint, whilst ensuring we remain local to our clients,” said Graham Morgan, Chief Executive Officer.

GEON has been working on these initiatives over recent months – firstly transferring its Dee Why manufacturing capability into Banksmeadow, then Docklands into Mt Waverley; installing new technologies; and decommissioning old technologies.

The company has also announced additional footprint changes, including:

GEON Brunswick will be closed with all of its work relocated to GEON Mt Waverley and GEON Banksmeadow on 21st December 2011.

GEON Tempe will be closed with all of its work relocated to GEON’s sites in Parramatta and Eagle Farm in February 2012.

The closure of the Brunswick site and the reconfiguration of its manufacturing footprint within GEON Melbourne and Sydney will ensure all new print technology investment is utilised at optimal capacity and continues to drive efficiencies and profitability throughout GEON.

The relocation of GEON’s Tempe warehouse into Brisbane and Parramatta will streamline the workflow; utilise existing facilities within GEON’s Parramatta and Brisbane premises; and reduce costs to the business.

GEON has advised its’ employees in Brunswick and Tempe of these changes. Over the coming weeks, GEON are expecting to redeploy a number of employees from the Brunswick and Tempe sites into other GEON businesses.

All staff will have access to all internal opportunities as well as outplacement, external career counselling and job-search assistance on top of our internal HR team support,” commented Mr Morgan.

“These changes continue GEON’s transformation plan”, Mr Morgan added, “GEON must continue to take actions to ensure that we utilise our full capacity across Australia whilst striving for lowest cost-to-serve. We need to build sustainable manufacturing sites across our footprint, align all of our processes and leverage from our efficiency gains and other business initiatives.”

Visit http://www.geongroup.com

PRINT

New Canon Digital SLR Camera Under DevelopmentCanon Inc. has announced that the company is developing a new-concept EOS-series digital single-lens reflex (SLR) camera. Incorporating an enhanced version of the video-capture capability offered in the current EOS-series lineup, the new camera will be ideally suited for cinematographic and other digital high-resolution production applications. The model will be equipped with a 35mm full-frame CMOS sensor and, enabling the recording of 4K video (at a frame rate of 24P, with Motion-JPEG compression).

Further details regarding the new EOS digital SLR camera currently under development, including the product name, specifications and scheduled launch date, have yet to be decided.

Movie recording has been a standard feature in all newly introduced Canon EOS-series digital SLR cameras since the launch of the EOS 5D Mark II in November 2008.

Visit http://www.canon.com

AUDIO VISUAL

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WEBAPPS

PAYMENTHANDLING

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VALIDATIONOF

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CONTENTMANAGEMENT

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Aggregators

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Widgets

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Paper Stock Atom

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Work�ow

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AudioVideo Convergence

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JournalismAJAX

Design

CSS

Open APIsWeb Standards

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The LongTail

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PrOdUCTION MaNaGEr: Lucy SalmonTel: +61-(0)2-9332 [email protected] & LaYOUT: Harpur Promotions Tel: +61-2-9939 6773 [email protected]: Whirlwind Print



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Publishing and Technology 2012 Info Kit

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