A Publisher’s Perspective on COUNTER: motivation, compliance, outcomes.
PUBLISHER’S AUDIENCE STATEMENT | December 2017...trade associations, libraries, distributors,...
Transcript of PUBLISHER’S AUDIENCE STATEMENT | December 2017...trade associations, libraries, distributors,...
PUBLISHER’S AUDIENCE STATEMENT | December 2017
An Official Magazine of World of Concrete
An Official Magazine of World of Concrete
INSIDE: CONCRETE SURFACES September-October 2017
Tilt-up InnovationSetting panels in mid-air pg 22
Give your salesman a chance pg 18
Perfect polished slabs through collaboration pg 31
Mission Statement
CONCRETE CONSTRUCTION’s mission over the more than 60 years of existence has been built around principles of authentic industry engagement, active participation, promotion of the use of concrete, education thru knowledge and communication with the commercial construction industry as a subject matter expert from a thought leadership position on the technical, practical and informative issues of building with concrete across many applications.
Audience Focus Requirement
CONCRETE CONSTRUCTION is a Commercial Construction Contractor focused media brand (98.6% are contractors) with a target audience of senior managers, owners, field / project managers from larger, concrete, commercial, structural, highway & heavy and general contractor firms engaged in a variety of concrete related applications where most of the tools, equipment and materials are purchased. With Concrete as the most widely used building material today… work, services and applications has a wide range from structural, floors & slabs, foundations, repair, restoration, demolition, roads, retail, decorative concrete, multi-family, residential, design-build, industrial, and more. Less than 2% of our audience is made up of architectural/design and engineering firms, construction management, producers of concrete products, testing labs, educational institutions, trade associations, libraries, distributors, manufacturers and other targeted industries.
Established: 1956Issues per year: 7 Total (6 print, 1 digital only. All issues converted to a digital format.)
SOCIAL
13,920LinkedIn Members
17,900Twitter Followers
12,522Facebook Likes
(Dec 2017)
NEWSLETTERS
100,835concrete construction Newsletter Recipients Per Issue (48 Issues per year)
403,340 Monthly Engagements
Publisher’s Own Data (Dec 2017)
WEBSITE
189,006Monthly Unique Users
322,219 Monthly Page Views
218,602Monthly Sessions
Google Analytics (6 month average/Jun-Dec 2017)
MAGAZINE
40,000Print Subscribers*
10,000 Digital (Opted-In) Subscribers*
50,253 Additional Digital Recipients*
100,253 Total Recipients*
An Offi cial Magazine of World of Concrete
November/December 2017INSIDE: CONCRETE SURFACES November/December 2017
Placing a Slab Soil Support System pg 21Winter concreting: when to say no pg 29
Testing humidity isn’t so relative pg 35
870,184 TOTAL ENGAGEMENTS
Gross data is contained in the total audience number. No attempt has been made to eliminate any duplication. Gross total includes: print subscribers, digital-only (opted-in) subscribers, additional digital recipients, newsletter recipients, monthly page views, social media likes/members/followers.
*Media Owner’s Own Data December 2017
OTHER BUSINESSES INVOLVED IN CONCRETE CONSTRUCTION*
CONTRACTOR TYPE TOTAL SUBSCRIBERS
PERCENT OF TOTAL
PRINTSUBSCRIBERS
DIGITAL (OPTED-IN)SUBSCRIBERS
PAIDSUBSCRIBERS
NON-PAIDSUBSCRIBERS
General building contractor, including those engaged in commercial, industrial, institutional building; residential construction including rehab/repair contractors
21,079 42.2% 17,054 4,025 117 20,962
Concrete contractors and specialty contractors associated with concrete including decorative contractors and residential construction contractors
22,183 44.4% 17,812 4,371 288 21,895
Highway and heavy construction contractors; demolition contractors; contractors engaged in both highway/heavy and general building construction; government including federal, state, county, local; DOTs, public works/highway departments
6,010 12.0% 4,406 1,604 39 5,971
SUB-TOTAL CONTRACTORS 49,272 98.6% 39,272 10,000 444 48,828
OTHER BUSINESSES INVOLVED IN CONCRETE CONSTRUCTION
Architectural/design/engineering firms 63 0.1% 63 0 63 0
Construction Management, including commercial, industrial and institutional project owners with in-house construction departments; construction management firms
16 0.0% 16 0 16 0
Producers of construction products, including ready mix, precast, prestressed; other materials used in construction
42 0.1% 42 0 42 0
Testing labs, educational institutions, trade associations, and libraries 28 0.0% 28 0 28 0
Distributors of equipment, concrete accessories and tools, and related products used in concrete construction 36 0.1% 36 0 36 0
Manufacturers of products used in concrete construction, including equipment, trucks and related products, concrete accessories and tools, maintenance products
29 0.1% 29 0 29 0
Concrete Construction Industry Affiliates 47 0.1% 47 0 47 0
Other paid subscribers involved in concrete construction 467 0.9% 467 0 467 0
TOTAL SUBSCRIBERS 50,000 100.0% 40,000 10,000 1,172 48,828
MANAGEMENT
Corporate Executive 7,825
Owner 23,918
Partner 1,452
Vice President 2,554
General Manager 4,005
Purchasing Agent 591
SUPERVISORY FIELD AND OPERATING STAFF
Superintendent 1,495
Project and Construction Manager 2,830
Field Personnel including estimators, supervisors, engineers, equipment staff etc.
2,011
Facilities Manager 113
Project Supervisor 304ARCHITECTS/DESIGNERS/ENGINEERS
Architects 345
Engineer 1,102
Designers 252
Spec Writer 28
Other 1,175
TITLES TOTAL: 50,000
TITLE ANALYSIS*
*Media Owner’s Own Data December 2017
GEOGRAPHICAL ANALYSIS OF MAGAZINE CIRCULATION*
STATE TOTAL SUBSCRIBERS PERCENT STATE TOTAL
SUBSCRIBERS PERCENT
Maine 271 Kentucky 667
New Hampshire 295 Tennessee 809
Vermont 137 Alabama 575
Massachusetts 945 Mississippi 262
Rhode Island 199 East So. Central 2,313 4.6%
Connecticut 653 Arkansas 365
New England 2,500 5.0% Louisiana 501
New York 2,671 Oklahoma 488
New Jersey 1,185 Texas 2,845
Pennsylvania 2,221 West So. Central 4,199 8.5%
Middle Atlantic 6,077 12.2% Montana 348
Ohio 2,219 Idaho 399
Indiana 1,082 Wyoming 180
Illinois 2,171 Colorado 1,041
Michigan 1,581 New Mexico 363
Wisconsin 1,295 Arizona 868
East No. Central 8,348 16.8% Utah 651
Minnesota 1,281 Nevada 505
Iowa 1,059 Mountain 4,355 8.7%
Missouri 1,156 Alaska 234
North Dakota 290 Washington 1,193
South Dakota 310 Oregon 695
Nebraska 586 California 5,450
Kansas 758 Hawaii 387
West No. Central 5,440 10.9% Pacific 7,959 15.9%
Delaware 116 US Territories 85
Maryland 953 United States 49,832 99.7%
Washington, DC 84 Canada 104
Virginia 1,226 Mexico 4
West Virginia 205 Other International 60
North Carolina 1,514 APO/FPO -
South Carolina 638
Georgia 1,258
Florida 2,562
South Atlantic 8,556 17.1% TOTAL SUBSCRIBERS 50,000 100.0%
*Media Owner’s Own Data December 2017
WHICH OF THESE SERVICES DOES YOUR FIRM PROVIDE?
ON PROJECTS, WHAT PERCENT OF THE TIME DOES YOUR FIRM DO ITS OWN SITE PREP WORK?
FIRM DEMOGRAPHIC PROFILE
Source: CC ABR: The CONCRETE CONSTRUCTION Buying Practices Study is sponsored by Hanley Wood, publisher of CONCRETE
CONSTRUCTION , and conducted by The Farnsworth Group, a leading industry market research firm. The survey was conducted online and
included respondents from CONCRETE CONSTRUCTION print subscribers with email addresses, subscribers of the monthly CONCRETE
CONSTRUCTION Industry Update and readers of the CONCRETE CONSTRUCTION website. October 2015, by Farnsworth Group.
IN WHICH OF THESE TYPES OF CONCRETE WORK IS YOUR FIRM INVOLVED?
WHICH OF THESE TYPES OF STRUCTURES IS YOUR FIRM INVOLVED
WITH BUILDING, REPAIRING, OR DESIGNING?
FIRM DEMOGRAPHIC PROFILE
Source: CC ABR: The CONCRETE CONSTRUCTION Buying Practices Study is sponsored by Hanley Wood, publisher of CONCRETE
CONSTRUCTION , and conducted by The Farnsworth Group, a leading industry market research firm. The survey was conducted online and
included respondents from CONCRETE CONSTRUCTION print subscribers with email addresses, subscribers of the monthly CONCRETE
CONSTRUCTION Industry Update and readers of the CONCRETE CONSTRUCTION website. October 2015, by Farnsworth Group.
WHICH OF THESE SPECIFIC ELEMENTS IS YOUR FIRM INVOLVED WITH BUILDING, REPAIRING,
OR DESIGNING? (COMMERCIAL/INDUSTRIAL/INSTITUTIONAL)
WHICH OF THESE SPECIFIC STRUCTURAL ELEMENTS IS YOUR FIRM INVOLVED WITH BUILDING,
REPAIRING, OR DESIGNING? (RESIDENTIAL)
FIRM DEMOGRAPHIC PROFILE
Source: CC ABR: The CONCRETE CONSTRUCTION Buying Practices Study is sponsored by Hanley Wood, publisher of CONCRETE
CONSTRUCTION , and conducted by The Farnsworth Group, a leading industry market research firm. The survey was conducted online and
included respondents from CONCRETE CONSTRUCTION print subscribers with email addresses, subscribers of the monthly CONCRETE
CONSTRUCTION Industry Update and readers of the CONCRETE CONSTRUCTION website. October 2015, by Farnsworth Group.
REGARDING CONCRETE PROJECTS, IN GENERAL, WHICH OF THE FOLLOWING DO YOU OR
YOUR FIRM EVER DO IN RELATION TO THE PROJECT SPECIFICATIONS (INCLUDING ANY
ASPECT - MATERIALS, ANCHORS, ETC.)?
HOW MUCH DO YOU AGREE OR DISAGREE WITH THESE STATEMENTS?
CONCRETE PROJECTS
Source: CC ABR: The CONCRETE CONSTRUCTION Buying Practices Study is sponsored by Hanley Wood, publisher of CONCRETE
CONSTRUCTION , and conducted by The Farnsworth Group, a leading industry market research firm. The survey was conducted online and
included respondents from CONCRETE CONSTRUCTION print subscribers with email addresses, subscribers of the monthly CONCRETE
CONSTRUCTION Industry Update and readers of the CONCRETE CONSTRUCTION website. October 2015, by Farnsworth Group.
AVERAGE NUMBER OF TOOLS OWNED/LEASED*
AVERAGE NUMBER OF EQUIPMENT OWNED/LEASED*
JOB SITE TOOLS
JOB SITE EQUIPMENT
Source: CC ABR: The CONCRETE CONSTRUCTION Buying Practices Study is sponsored by Hanley Wood, publisher of CONCRETE
CONSTRUCTION , and conducted by The Farnsworth Group, a leading industry market research firm. The survey was conducted online and
included respondents from CONCRETE CONSTRUCTION print subscribers with email addresses, subscribers of the monthly CONCRETE
CONSTRUCTION Industry Update and readers of the CONCRETE CONSTRUCTION website. October 2015, by Farnsworth Group.
WHAT SOURCES DO YOU RELY ON FOR INFORMATION TO EVALUATE CONCRETE-RELATED
EQUIPMENT, TOOLS OR MATERIALS?
IF YOU HAVE AN IMMEDIATE NEED FOR A PRODUCT THAT YOU’VE SEEN IN A MAGAZINE ARTICLE OR
AD, AND INTEND TO PURCHASE, WHAT IS YOUR USUAL COURSE OF ACTION?
INVOLVEMENT
Source: CC ABR: The CONCRETE CONSTRUCTION Buying Practices Study is sponsored by Hanley Wood, publisher of CONCRETE
CONSTRUCTION , and conducted by The Farnsworth Group, a leading industry market research firm. The survey was conducted online and
included respondents from CONCRETE CONSTRUCTION print subscribers with email addresses, subscribers of the monthly CONCRETE
CONSTRUCTION Industry Update and readers of the CONCRETE CONSTRUCTION website. October 2015, by Farnsworth Group.
WHEN EDUCATING YOURSELF ABOUT A SPECIFIC BRAND’S TOOL, PIECE OF EQUIPMENT
OR MATERIAL, WHAT IS THE MOST VALUABLE TYPE OF CONTENT (ASIDE FROM STANDARD
PRODUCT DATA SHEETS) THAT WOULD MOTIVATE YOUR INTENT TO BUY?
WORLD OF CONCRETE IS TYPICALLY HELD IN LAS VEGAS IN JANUARY. HOW MANY OF THE LAST
FIVE WORLD OF CONCRETE SHOWS HAVE YOU ATTENDED?
INVOLVEMENT
OTHER INFORMATION SOURCES
Source: CC ABR: The CONCRETE CONSTRUCTION Buying Practices Study is sponsored by Hanley Wood, publisher of CONCRETE
CONSTRUCTION , and conducted by The Farnsworth Group, a leading industry market research firm. The survey was conducted online and
included respondents from CONCRETE CONSTRUCTION print subscribers with email addresses, subscribers of the monthly CONCRETE
CONSTRUCTION Industry Update and readers of the CONCRETE CONSTRUCTION website. October 2015, by Farnsworth Group.
MEDIA BRANDS RECEIVED IN PRINT
MOST USEFUL MEDIA BRANDS
Source: CC ABR: The CONCRETE CONSTRUCTION Buying Practices Study is sponsored by Hanley Wood, publisher of CONCRETE
CONSTRUCTION , and conducted by The Farnsworth Group, a leading industry market research firm. The survey was conducted online and
included respondents from CONCRETE CONSTRUCTION print subscribers with email addresses, subscribers of the monthly CONCRETE
CONSTRUCTION Industry Update and readers of the CONCRETE CONSTRUCTION website. October 2015, by Farnsworth Group.
Hanley Wood Media Inc.One Thomas CircleSuite 600Washington, DC 20005T: 202.452.0800F: 202.785.1984www.hanleywood.com
OTHER INFORMATION SOURCES