PUBLISHED BY W EST CHEST ER MA G A Z INE Media 2013

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Print Media kit2013 PUBLISHED BY WESTCHESTER MAGAZINE 10 (thriving, local) FAMILY BUSINESSES BOATING on the Hudson & Sound DO YOU NEED AN MBA? CAPTAIN LAWRENCE How It Bottles Its Success Dating Your Employee Are you playing with fire? THE ELDERBOOM Turning a Silver Population Into a Gold Mine HAPPY HOUR Fabulous Frozen Drinks THE FRANCHISE KING Applebee's Zane Tankel GREAT ESCAPES Off-the-Grid Weekends EILEEN FISHER The Apparel CEO on Dollars and (Fashion) Sense BUSINESS MAKEOVERS What Happens When New Owners Take Charge WHERE THE GROWTH IS Making Green By Being Green How Saving Mother Earth Is Good for Your Bottom Line PUBLISHED BY WESTCHESTER MAGAZINE BUSINESS OVER BREAKFAST? Our Recommendations When You Need Help NICHE CONSULTANTS 22 Specialists From HR to PR The Entrepreneurs Behind The County’s Biotech Boom MedMen> A MARTINELLI HOLDINGS LLC THE COuNTY’S BuSINESS LIfESTYLE MAGAzINE / PuBLISHED QuARTERLY

Transcript of PUBLISHED BY W EST CHEST ER MA G A Z INE Media 2013

Page 1: PUBLISHED BY W EST CHEST ER MA G A Z INE Media 2013

P U B L I S H E D B Y W E S T C H E S T E R M A G A Z I N E

2 C l i n t o n Ave n u e , R ye , N Y 1 0 5 8 0 9 1 4 . 3 4 5 . 0 6 0 1 we s t c h e s t e r m a g a z i n e • c o m

Print Media kit2013

Published by westchester magazine

10 (thriving, local)

Family Businesses

Boating on the Hudson & Sound

Do You NeeD aN MBa?

Captain LawrenCe

How it Bottles its Success

Dating Your Employeeare you playing with fire?

The elderboom

Turning a Silver Population Into a Gold Mine

Happy HourFabulous Frozen Drinks

tHe FrancHise KingApplebee's Zane Tankel

grEat EscapEsOff-the-Grid Weekends

EilEEn FishErThe Apparel CEO on

Dollars and (Fashion) sense

BusinEss MAkEOvErsWhat happens When

new Owners Take Charge

WHERE THE GROWTH IS

Making Green By Being Greenhow saving Mother Earth is Good for Your Bottom line

Published by westchester magazine

BusinEss OvEr BrEAkFAsT?

Our recommendations

When You need helpniChE COnsulTAnTs22 specialists From hr to Pr

The Entrepreneurs Behind The County’s Biotech Boom

MedMen >

A MARTINELLI HOLDINGS LLC

P U B L I S H E D B Y W E S T C H E S T E R M A G A Z I N E

THE COuNTY’S BuSINESS LIfESTYLE MAGAzINE / PuBLISHED QuARTERLY

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editorial l ineup

914INC. is Westchester’s only business lifestyle magazine. With broad appeal, smart writing, and stunning photography and layouts, 914INC. is designed to serve the county’s diverse and wide-ranging business community. from perceptive profiles of CEOs and Board Presidents to in-depth reporting on local business issues and trends to sneak peeks at the latest office gadgets and the best business tips, 914INC. is designed to inform, entertain, and make office life (and, yes, even life after five) more enjoyable.

Women in Business (Women entrepreneurs) • Let’s Celebrate! (Where to Reward/Honor Your

Staff) • Roundtable: Recruiting and Hiring Top Talent

Advertorial Sections: Auto Guide • Commercial Real Estate • Executive Gift Guide • focus on White

Plains Supplement

ad Space Closing: September 27, 2013

Small Business awards • My Mentor and Me • Summer “Off The Grid” Getaways • Top Turnarounds

Advertorial Sections: Education • Marketing Resource Guide • Meeting Planners Guide • focus on

New Rochelle Supplement

ad Space Closing: July 2, 2013

2013 Wunderkinds • 10 Ways to Increase Sales: Top Seller’s Secrets • 100+ Year Old Businesses

Advertorial Sections: Commercial Real Estate • focus on Yonkers Supplement • Professional

Services Guide

ad Space Closing: april 5, 2013

top Commercial real estate Brokers • To Hell and Back: Business Pros Who Succeeded at Working

During Crises at Home • Roundtable: How to Start Your Biz the Right Way

Advertorial Sections: Commercial Lending

ad Space Closing: december 28, 2012

QUarter 1

QUarter 2

QUarter 3

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* Calendar and space close dates subject to change without notice.

Updated 8/30/12

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P U B L I S H E D B Y W E S T C H E S T E R M A G A Z I N E

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departments in every issueinC.LinatiOnS

A memo from our Editor

aGenda

Our lively, freewheeling, front-of-book section, featuring:

• Power Points Know what everyone’s gabbing about before

you hit the water cooler: diverse briefings on everything you

need to know about business in Westchester.

• the Corner Office A mover, shaker, a candlestick maker:

profiling Presidents, CEOs, and other VIPs.

• Plugged in Don’t know your iPad from your iSocket? No

worries. We’ll clue you in on the latest high-tech must-haves.

• dressed4Success Whether it’s buttoning down for a board

meeting or loosening up for casual fridays, just follow our

fashion lead.

• My Space Paging all voyeurs! Come snooping with us as we

take a (guided) peek inside some of the most interesting

offices and cubicles throughout Westchester.

• inc.redible indulgences Recommendations on how to

blow that bonus you wish you got last quarter.

HaPPY HOUr

What to imbibe when the clock strikes five.

dOWntiMe

How and where to unwind, cut loose, and spend that other precious

commodity-free time.

iF YOU WOrk in...

Everything you need to know about the town in which you spend the

most waking hours of your life.

tHe BOttOM Line

Breaking down the county business scene by the numbers.

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circulationEach issue has a distribution of 20,000 copies.

targeted distribution:

914INC. is mailed to senior business executives (CEOs, Presidents, Owners, Vice Presidents and Managers/professionals) across a wide range of industries throughout Westchester County, members of the Westchester Business Council and local chambers throughout the region. Additionally, copies are distributed at area hotels,conference centers and the County Airport (Both the Main Terminal and Private Hangars).

914INC. is read by Westchester County’s business leaders —and not only are they responsible for their company’s purchases but they are consumers, too. They are well-educated, high net worth individuals who have the disposable income to indulge their passions for luxury vehicles, higher education, personal travel, fine dining, entertainment, theatre, sporting events and other leisure activities.

events:914INC. is distributed at local shows throughout the year (includes Mega Mixer and annual Women in Business Luncheon).

newsstands:914INC. has prominent distribution at desirable newsstand locations and bookstores in Westchester County, lower fairfield County and New York City.

titleSenior Management 80%

(Chairman, Board Member, CEO, President, CfO, COO, VP, Owner, Partner)

GM, Middle Management, Department Heads 16%

Business Development/Sales Executive 3%

Marketing/Communications Executive 1%

employee SizeLess than 50 86%

250+ 5%

100-249 2%

50-99 3%

NA 4%

industryHealth Services 16%

Retail 12%

Professional Services 9%

(Accountants, Lawyers, Architects, Engineers)

Real Estate/Construction Services 7%

finance/Insurance 5%

Manufacturing 2%

Business Consultants 2%

Adv/Marketing Communications 1%

Technology 1%

Government 1%

Hospitality 1%

Misc. 43%

(Including Wholesale, Consultants, Schools, Credit unions, Recruiters,

Importers, Exporters, etc...)