Published by The Warwick Valley Chamber of Commerce, Inc ...

4TH QUARTER 2009 70th YEAR

Published by The Warwick Valley Chamber of Commerce, Inc.

Dedicated Members recognized at 70th Anniversary

January 8 BoardofDirectors’Meeting Mt.Alverno,8am

January 11 NetworkingLuncheon Charlotte’sTeaRoom,11:30am

January 21 MakingEveryClickCount EducationSeminar,G’s,8:30am

January 28 CunardCruiseInfoSession PeachGroveInn,2&6pm

February 5 BoardofDirectors’Meeting Mt.Alverno,8am

February 9 NetworkingBreakfast,TBA

The five honored mem-bers of the Warwick Valley Chamber of Commerce who have been with us for seven decades are: WVT Communications, Parkin Plumbing and Heating, Seely & Durland, Inc., John W. Sanford & Son,

Membership Categories

Non-Profit Organization $75

Corporate Member $35016+ employees, 2 representatives

Medium Business Member $2507 - 15 employees

Small Business Member $1501 - 6 employees

New Business Member $115In operation less than 1 year

is published by

The Warwick Valley Chamber of CommerceChamber Caboose, South Street

Post Office Box 202, Warwick, New York 10990Phone: (845) 986-2720 Fax: (845) 986-6982

Email: [email protected] Web: www.warwickcc.org

Newsletter: NINA KANNON PREPRESS SERVICES

All meetings are open to WVCC members.

PresidentGARRETT DURLANDSeely & Durland, Inc.

First Vice PresidentDIANE MASSEY

RE/MAX Benchmark Realty Group

Second Vice PresidentPAMELA ARACE

Arace & Co. Consulting

TreasurerCEDRIC GLASPER

Mechanical Rubber Products, Inc.

SecretaryMARY McCLURG

Provident Bank

Immediate Past PresidentROBERT E. KRAHULIK

Bonacic, Krahulik, Cuddeback,McMahon and Brady, LLC

DirectorsDUANE W. ALBRO

WVT Communications

PAMELA ARACEArace & Co. Consulting

RAYMOND BRYANTWarwick Valley Central

School District

SHERRY BUKOVCANMary Kay Cosmetics

MECHELLE CASCIOTTAKitchen & Bath Works

of Warwick

HEIDI CLAYShopRite Supermarkets, Inc.

ROSEMARY COOPERAlbert Wisner Public Library

GARRETT DURLANDSeely & Durland, Inc.

CEDRIC GLASPERMechanical Rubber

Products, Inc.

SANFORD GLAZMANBetter Homes and Gardens

Rand Realty

JASON GRIZZANTIWarwick Valley

Winery & Distillery

ERIK JOHANSENThe Iron Forge Inn

ROBERT E. KRAHULIKBonacic, Krahulik, Cuddeback,

McMahon and Brady, LLC

MARK KURTZGrammy’s Garden

DIANE MASSEYRE/MAX Benchmark Realty Group

MARY McCLURGProvident Bank

SOUZIE MILLERWTBQ Radio Station

LISA MONTANAROLM Organizing Solutions, LLC

BARBARA MOOREGreenwood Lake Village Mayor

MARCI OAKLEYCastle Cruises and Travel

PAUL RAFANELLOPaul Rafanello, CPA, PLLC

JEFF REILLYSt. Anthony Community Hospital,

BSHSI

CHERYL ROGOWSKIW. Rogowski Farms

THOMAS SALAMONENext Level Floral Design, Inc.

DOUG STAGEStage, Nathans and Ziobro LLP

Administrative AssistantsSARAH MCHUGH and ASHLEY POST

Executive DirectorMICHAEL A. JOHNDROW

February 22 WinterDiningEvent RestaurantWeekBegins

February BusinessMixer,TBA

March 5 BoardofDirectors’Meeting Mt.Alverno,8am

March 8 WinterDiningEventEnds

March 9 NetworkingDinner,TBA

April 2 BoardofDirectors’Meeting Mt.Alverno,8am

April 10 WarwickValleyBusinessEXPO WVMiddleSchool,10am–4pm

Hari Godwani Warwick Motel & Suites

Outgoing Chamber President Robert Krahulik

Paul Rafanello, CPA, PLLCVolunteer of the Year

Chamber Executive Director Michael Johndrow proposes a toast to the crowd

Inc., and St. Anthony Community Hospital. Volunteer of the Year Award went to Paul Rafanello, CPA, PLLC. Renovation of the Year Awards were given to the Warwick Motel & Suites and Trattoria Viviano.

Outgoing Warwick Merchants Guild President Mary Beth Schlichting of Frazzelberries receives bouquet from new President Tomas Salamone, Next Level Floral Design, Inc.

The Chamber wishes all 2009 honorees profound congratulations and con-tinued success. Look inside for more photographs cour-tesy of Roger Gavan.

2 The ChAMbeR CoNNeCTIoN

Program Committeeby Diane Massey, ChairpersonPOWER NETWORKING

Mark your calendars for these first-quarter events; Power Networking Lunch Monday, January 11th, Charlotte’s Tea Room; Power Networking Breakfast Tuesday, February 9th.

NEW EDUCATIONAL SEMINARSThe program committee is developing

a list of educational seminars open to the membership and general public. Our first seminar will be Making Every Click Count. If any member has a topic of interest to share for 2010, email the Chamber at [email protected] EvERy CLICK COUNT jANUARy 21, 2010

This is how to use your website as the core ingredient to your marketing program while integrating other tools and technology. including the latest tips about search engine optimization and info about how to use the latest Social Marketing Media (Facebook, Twitter, LinkedIn, YouTube, etc.) with your website. Learn creative ways to reach target audiences without investing a lot of money. Members will receive a copy of the Powerpoint® presentation and a FREE 15-minute one-on-one session with Peter Lyons Hall.Membership Committeeby Sherry bukovcan, Chairperson

I would like to extend my sincere thanks on behalf of the Chamber to Mama’s Boy Pizzeria and Copper Bottom Restaurant for providing the outstanding New Member Luncheons during the months of October and November. I thank The Dautaj for providing table setting necessities.

70-year Member AwardsTop picture 1; John Sandford accepts the award for John W. Sandford & Son, Inc., with (left) Chamber Executive Director Michael Johndrow, Warwick Supervisor Michael Sweeton, Richard Savino, Keith Savino, Greenwood Lake Mayor Barbara Moore, Eric Nilsestuen, Warwick Mayor Michael Newhard, and 2009 Chamber President Robert Krahulik. Pic 2; Kenneth L. Durland, Jr. accepts award for Seely & Durland, Inc. with Garrett and Stuart Durland. Pic 3; Duane Albro accepts award for WVT Communications. Pic 4; Leah Cerkvenik accepts award for St. Anthony Community hospital. Pic 5; Larry Parkin accepts award for Parkin Plumbing and heating.

The ChAMbeR CoNNeCTIoN 3

by executive Director Michael Johndrow

From the Caboose

Shop here, jobs stay hereAssemblywoman Annie Rabbitt and

Etched In Time Engraving, Inc. located at 58 Main Street in Warwick, would like to remind you that our precious small businesses are the backbone of the economy. Local businesses create jobs and preserve economic diversity. Independent businesses not only increase the tax levy and help keep our property taxes down, they support local causes and invest in other area businesses.

Dynamic SpeakerLisa Montanaro of LM Organizing

Solutions, LLC has been selected to be a member of the prestigious Ask the Organizer Panel at the 2010 National Association of Professional Organizers (NAPO) Conference to be held in Columbus, Ohio in April 2010. She will present a conference session titled “Don’t Go It Alone: It Takes a Village to Run a Successful Business” to peer professional organizers. Looking for a dynamic speaker who delivers great content? Check out the Speaking Page of Lisa’s website www.LMOrgan iz ing Solutions.com or call Lisa at (845) 988-0183 to customize a 2010 presentation for you.

Identity Theft Prevention Tip by Robert baier, Forensic Document examiner and book Author

One of the worst things that anyone can do—and one of the easiest ways to help criminals steal your identity—is to install a P2P program on your computer. Examples of Peer To Peer programs are Lime Wire, Bear Share, and Soul Seek (iTunes is fine). In my experience, I do not know of one person age 8 to 28 that is not downloading free games and music from the internet. If a P2P program is installed on your computer, everyone in the world has total access to every single item on your hard drive anytime you are on the internet. Ask your son or daughter if they installed a P2P on your computer. Remove the program immediately and place it onto a thumb drive.

You will all be pleased to know that the Chamber had a great 2009, adding 112 new members and counting as we move forward! This might well be attributed to tough times, during which networking has been a proven tool for giving businesses an edge. As we witness the economy starting to improve, I am confident that our functions will remain popular as a means of mutual support. My sincere condolences to those who were unable to attend our fabulous 70th Anniversary Gala – A Walk Through Time. Nostalgia abounded, and five members were honored for having been with the Chamber for all 70 years! This year’s event was held at Crystal Springs Resort with approximately 160 people there to celebrate.

Our 21st Applefest might well have been one of the largest ever with over 35,000 people. We are grateful to so many people for continuing to work on this annual event. In case you haven’t heard, we have a much-improved website with an expanded product directory. Don’t forget to take advantage of this valuable resource.

Please join me in hoping for a promising year of business recovery. I know we are doing better than most, and the talent we collectively possess will certainly help to keep it that way. If there is any way the Chamber can help you, please give me a call!

Our second annual Winter Dining in the Warwick Valley, organized by the Warwick Restaurant Coalition, will offer exciting dining discounts for a limited time only. Chairperson Erik Johansen of The Iron Forge Inn has a refined version of last year’s event. Many businesses will benefit; members of the Merchants’ Guild, the Bed & Breakfast Association and participating eateries. Your questions may be answered by

Restaurant Week starts February 22 to March 8calling Michael Johndrow at the Caboose 986-2720 or Erik Johansen at The Iron Forge Inn, (845) 987-2433.

New year Shape Up january 8th

Fitness trainer Wendy Lee Carvill believes an active lifestyle is possible for all her clients. She is offering FREE CONSuLTATIONS on how to get in shape Friday, January 8th at Ask Tamara Health Foods, 14 South St., Warwick from 12-2pm. Wendy has 25 years experience in strength training and has worked with the professional medical community as a post rehabilitation specialist. She is a certified personal trainer, teacher, and recently acted as wellness instructor for the Warwick Grove Adult Community. Get in touch with Wendy at 845-477-3560 or [email protected].

New Directors & OfficersBoard Members elected on November

14th are Doug Stage of Stage, Nathans and Ziobro, LLP, Rosemary Cooper of the Albert Wisner Library, Heidi Clay of ShopRite, Jeff Reilly of St. Anthony Community Hospital, Marci Oakley of Castle Cruises and Travel, and Thomas Salamone of Next Level Floral Design, Inc. Our new president is Garrett Durland of Seely & Durland, Inc.; 1st Vice President Diane Massey of REMAX Benchmark Realty; 2nd Vice President Pam Arace of Arace & Co. Consulting; Secretary Mary McClurg of Provident Bank; and Treasurer Cedric Glasper of Mechanical Rubber Products Co.

Un-install that P2P


Outlets and Rack Sales?Savvy Chic Consignment Boutique

has the most current styles for women and teen girls — everything from Lucky jeans to the basics like Chicos and Ann Taylor. For those with a palate for the sublime, there are upscale Chanel handbags at less than outlet prices.

Need a pair of boots for these chilly winter days or how about a velvet pants set? Savvy Chic treasures change daily due to their pool of 700 consignors. Savvy Chic Consignment Boutique, Merchant Square Shopping Center, 26 Ronald Reagan Boulevard, is strong on fashion and low on prices. Shop hours are Monday through Saturday, 11-7 p.m. Call 988-CHIC (2442) for directions or to ask about current treasures.

Face-to-FaceEdward Jones prides itself on giving

their investors a personal, one-on-one relationship personified by their website communication of “A bad day is when I don’t meet any clients face-to-face.” For the fourth year out of the past five, financial-services firm Edward Jones ranks highest in investor satisfaction with full service brokerage firms, according to the J.D. Power and Associates 2009 Full Service Investor Satisfaction StudySM, announced Edward Lynch, an Edward Jones Financial Advisor in Warwick.

The study measures overall investor satisfaction with full service investment firms based on six factors: account offerings, convenience, commissions and fees, financial advisor, investment performance and account statements. The J.D. Power and Associates study found that Edward Jones performed particularly well in convenience and account statements.

Greater Banking New Saturday Hours

Despite difficult economic times, Greater Hudson Bank, N.A. is growing. The bank’s fourth branch, located in White Plains, NY opens in early 2010. Profitability continues and rates are competitive. Our friendly, professional staff offers new and existing customers a comfortable and enjoyable banking experience. In appreciation a holiday open house was held at our Warwick branch and we have added Saturday hours of 9:00 A.M. to 12:00 P.M. at that location. Let Greater Hudson Bank, N.A. be your community bank in 2010.

New year, New FocusMake this the year that everyone

knows your name and calls you first for their business needs. The Original Tube T-shirt Company, LLC is a full service promotional products company providing customized products and apparel. Personalized desk or magnetic calendars are an effective, inexpensive way to keep your name in front of your clients throughout the year.

Will you be presenting at trade shows this quarter? Tube T has unique products for give-aways from shaped pens and pencils, to seeded paper bookmarks. Please call sales executive Sarah Brownell to take some time to discover how to use your marketing dollars to create memorable impressions on your current and future clients. Call (845) 291-7031 www.tubet.com.

Sole Proprietors:Single rate is $384.29 or $494.47Double rate is $768.55 or $983.96Family rate is $1,019.18 or $1313.06

MvP 2010 Health CareWarwick valley Chamber of Commerce Group Benefits Insurance Plans

For more information or to schedule an appointment, please call Sandy McWilliams, Group Benefits Solution Center at (845) 695-2071 or email [email protected].

EPO Preferred $30/$50 Hybrid Model or $30/$50 Copay Model

Employer Groups:Single rate is $334.81 or $430.63Double rate is $664.61 or $856.27Family rate is $886.90 or $1,142.44


Warwick valley Chamber of Commerce Celebrates


Rylex Offers Stress Free Organizing

Remember when home heat-ing oil hit highs that we hadn’t seen in a generation? Thinking green is not just about the en-vironment, it is also about our pocketbooks. Designs by Monica reminds you that it means reduced energy con- Do you have a youTube strategy?

YouTube is a growing way for small and mid-size businesses to create awareness and become industry experts in the local and global market place. The Rogue Wave Creative Group of Warwick is one of the early pioneers in this specialized area of public relations and new media that has used YouTube to help its clients become leaders in their markets. From the technology to the strategy and the development of an affordable and viral presence on the web, call Joe Dans, 986-5492 or mobile (914) 393-7758.

Dual Annual Holiday Business MixerWarwick’s historic Baird’s Tavern was opened

December 15th to 72 Chamber members and their guests to receive a holiday treat of delightful cheer, appetizers, live entertainment, and tours conducted by The Historical Society of the Town of Warwick. Baird’s Tavern, built in 1766 by a NYC merchant, is a 2-story stone house with gambrel roof. It is one of nine buildings in the Historical Society collection. The event was sponsored in part by the law firm of Bonacic, Krahulik, Cuddeback, McMahon & Brady, LLP.

Immediately following the mixer, 46 celebrated the season with dinner at Trattoria Viviano, 100 Main Street, Warwick. Michael Johndrow, Executive Director, presented owners Rose and Vito Viviano with their Building Renovation Award.

Get Ready for EXPO 2010 April 10The Third Annual Warwick Valley Chamber EXPO

is scheduled for Saturday, April 10, 2010. The more than 90 businesses that participated last year found the business-to-business networking one of the best parts of the day! Just over 1,000 community members visited our booths to gather information about not only our store front businesses, but our home-based businesses as well. The EXPO committee is in the process of securing a keynote speaker for the event.

Please email your qualifications or suggestions to the Chamber, [email protected]. Registration will be open to all Chamber members on a first come, first serve basis beginning January 15th. Sponsorships and related benefits are available at the $3,000, $2,000 and $1,000 levels. We would be delighted to have new members serve on the EXPO Committee. Please call Michael Johndrow (845) 986-2720 or check www.warwickinfo.org for meeting dates, times and location.

Farm Fresh FoodHungry for local farm fresh

food in the cold winter months? W. Rogowski Farm harvests weekly from their unheated greenhouses. Get certified naturally-grown produce like salad greens, boc choy, spinach, beets, swiss chard, carrots, herbs, and healthy root crops from storage picked fresh for our farm market. Open all year long, come join us for breakfast on the farm Saturdays and Sundays from 9 am to 2 pm while you select just harvested, all natural, chemical free produce, organic eggs and eco-fruits (845) 258-4574.

Do you want to get organized but don’t know where to begin? Rylex Custom Cabinetry and Closets has been helping people create order in their living spaces for over 20 years. Organization reduces stress, saves time and helps our homes and businesses run more efficiently. Whether you have a master walk-in closet, kid’s room, office space or any other dysfunctional space, our designers can offer you smart solutions that relieve tension in your environment and re-establish tranquility. Get a virtual view of how that design looks in your space through the genius of 3D imaging. Call (845) 258-1223 to discuss your needs with our design

professionals or visit www.RylexOnLine.com.

Supervisor Michael Sweeton, Mayor Michael Newhard, Mayor Barbara Moore and Executive Director Michael Johndrow surround

Vito and Rose Viviano of Trattoria Viviano as they accept one of the Best Renovation awards handed out by the Chamber

NAR GreenKatheryn DeClerck with

Better Homes & Gardens Rand Realty has been awarded the National Association of Realtors® Green designation after completing 18 hours of Realtors® course work created by industry experts from across the country. Designees gain comprehensive knowledge of green homes, buildings and how to sustain them in the real estate market, www.KatherynDeClerck.com.

Not just for tree-huggers anymoreby Robert e. McGuire, LeeD AP, Designs by Monica

sumption, improved indoor environmental quality, and re-duced impact on the environ-ment. All of this adds up to immediate and long-term cost savings and cost avoidance.

Websites 911Can prospects find you

when they Google? The two most common problems are format and search terms. A website visibility analysis will determine if your website is written in a code the search engines can read. A few minor adjustments can significantly impact your traffic, conversions and bottom line. For a website visibility analysis contact Write On Point Communications at (845) 258-6777 or [email protected].


Chumleys WinsOur Chamber

m e m b e r Chumley’s BBQ and Cater ing Company, l o c a t e d at 56 North Main Street, Florida, NY, is pleased to announce the recent acceptance of the regional award by OSCEAN. Orange Sullivan County Employment Alliance Network is a consortium of non-profit and public human service agencies that partner together to further the employment for people with disabilities.

Also receiving awards at the breakfast held at Kuhl’s Highland House were Walmart, ShopRite, and Home Depot. Chumley’s BBQ and Catering Company received the regional award for businesses with 25 or fewer employees. Dan Lemire and Jason Gaer, owning partners of Chumley’s, were invited by Richard Mott of VESID (Vocational and Educational Service for Individuals with Disabilities). Presently Chumley’s has three employees who are from the program. “It was time to give back to the community and try an untapped resource of manpower”, said Lemire.

Winter driving tipsCharlie LaVerdi, Plaza Auto

Driving School reminds you that road conditions can change rapidly. Be prepared by adding a shovel and small bag of salt or sand to your auto supplies. Don’t forget to keep a pair of gloves and a blanket in the vehicle in case you have to “dig out” or wait for road side assistance. Call (845) 988-CARS or go to www.plazadrivingschool.com.

The number of local vendors has doubled since last year at the Pennings Second Annual Winter Indoor Farmer’s Market, open Saturdays and Sundays from 11 am – 4 p.m. with live music from 1 p.m. to 4 p.m. Saturday vendors are: Pennings Orchard & Farm Market, Lowlands Grass Fed Beef, Black Dirt Gourmet / W. Rogowski Farm Produce, Panzarella Mozzarella, Warwick Valley Winery, Sunrise Mountain

Castle Cruises & Travel is proud to invite you to a Cunard Cruise Line special presentation detailing this summer’s Chamber adventure. Guests, family, and members of the Warwick Valley Chamber of Commerce will set sail aboard the luxurious QM2, July 1st. This round-trip cruise from NYC to Nova Scotia includes five glorious nights over the July 4th holiday with a return stop in Boston Harbor for the Fourth of July fireworks celebration!

In preparation for our voyage, the district sales manager from Cunard Cruise Line will host a special presentation for us. This informative event will take place at the majestic 19th-century Peach Grove Inn, 205 Route 17A, Warwick on January 28th. Two sessions are available: 2 to 4 PM and 6 to 8 PM. Refreshments will be served. Exclusive booking for this cruise is arranged through Castle Cruises & Travel. Email [email protected] or phone (845) 651-2250. Chamber members will receive a special gift onboard. View www.WarwickChamberCruise.com.

Cunard to host Warwick presentation Peach Grove Inn, january 28th

Style, confidence and sophistication Animal prints have been

donned by nobility world-wide to express wealth and power. In the 1940s and 50s animal prints emerged as accents on clothing and accessories, originating “bad girl” chic. It was the American President’s wife, Jackie Kennedy, who legitimized the trend with her leopard skin coat.

Now considered classic style, animal print fashion conveys confidence and sophistication. If you dress understated, select a small print piece like a bracelet or a bag. Risk taker? Try adding a cardigan or a pencil skirt. Adventurous fashion-istas should go for the

Drivers On CallLynn Marie Cupero has

created a new service to alleviate the devastation caused by the impaired. Members of Drivers On Call, LLC may call on the service at designated times and places whenever they might be “over the limit”. The Drivers On Call member awakens the following morning safe and sound with their car safely parked at the their residence.

Non-members may access this service for an additional cost at participating restaurants and bars, subject to availability. For additional information on how you can become a participating restaurant, bar, sponsor, or member, please contact Drivers On Call, LLC at (845) 545-5358 or send an email to [email protected]. Please log on to www.driversoncall.com for more.

Pennings Indoor Farmer’s MarketSoap, Hometown Baker, Late Bloomer Farmer, Handmade & Antique Quilts, Dagele Farms, Breezie Maple Farms. Sunday vendors are: Kiernan Farms, Madura Farms, Mama Earth, 1846 House Soaps, Demarest Hill Winery, Inc., Techni-growers Greenhouses. Come in for some warm cheer for the whole family and support your local vendors during the winter months.

body-hugging shift dress with matching coat. Come into Style Counsel Women and Style Counsel Men in downtown Warwick to find your perfect animal print fashion.Shop at Home

American Home Interiors will operate as a “shop at home” business and bring a full-service, made-in-the uSA design company right to your door. Currently in search of the perfect location for a new showroom, you may stay in touch at www.americanhomeinteriors.info for monthly updates, current trend information, solutions to decorating challenges and special promotions!


BUDGET BLINDS OF ORANGE COUNTyLynn Devine8 Astri CourtSuffern, NY 10901(845) 774-8081

DAvID BRANDT DESIGNERDavid Brandt11 Forester AvenueWarwick, NY 10990(845) 986-3004

DRIvERS ON CALL, LLCLynn M. CuperoPO Box 1303Warwick, NY 10990(845) 545-5358

HOPE GARDENS, INC.Tanya Mighty, RN436 Jessup RoadFlorida, NY 10921(914) 391-6727

OPTIMUM PERFORMANCE PHySICAL THERAPyPatti Drennana214 West StreetWarwick, NY 10990(845) 986-5099

ORANGE COUNTy TOURISMSusan Hawvermale-Cayea124 Main StreetGoshen, NY 10924(845) 615-3860

ORCHESTRA OF “ONE”Mike Pacer, 3156 Route 94Chester, NY 10918(845) 469-8528

RACHEAL’S DAILy DISCOUNTSRacheal Freemyer240 Pine Island TurnpikeWarwick, NY 10990(845) 988-1800

SAPPHIRE TITLE & SETTLEMENT AGENCyMarie Byrne55 East Main StreetWashingtonville, NY 10992(845) 469-6775

SHUGGA, LLCThomas Salamone28 Railroad AvenueWarwick, NY 10990(845) 986-4770

Welcome new members SUSANART, LLC/PCASSOSusan Zayagli7 West StreetWarwick, NY 10990(845) 544-7017

WARWICK CASTLE TAvERNKati O’ToolePO Box 90Sterling Forest, NY 10979(845) 477-3000

WARWICK CORNERS1 Colonial AvenueWarwick, NY 10990(845) 986-1313

WARWICK PEDIATRICS PCDr. Dominic Berlingier3 St. Stephen’s Lane, Suite 3Warwick, NY 10990(845) 987-7800

Membership Invoices Membership dues will remain the same for 2010. Payments may be made by check or credit card. Once again, the invoice will be

emailed to all members with documented addresses. Please pay as promptly as you can – we only bill you once a year. Thank you.

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