PUBLISHED BY:

KIM GARSTkimgarst.com

Copyright © 2018All rights reserved.

May be shared with copyright, branding, and credit left intact.

This free guide is part of

my visual content series.

These 27 Facebook post ideas are sure to get more engagement and traffic to your Fan Page. But, if you really want to drive massive engagement on Facebook and get tons of LIKES, COMMENTS and SHARES (for FREE!) on your posts, check out my Social Media “Done for You” Graphics Content Club!

CLICK HERE TO LEARN MORE

Ready to stop struggling with

your Facebook marketing?

Share with you proven examples of what content is working in Facebook right now.

Give you 27 awesome post ideas that you can use to increase your Facebook page’s engagement (likes, shares, comments, and clicks), over and over again!

Save you tons of time and help your business create content that your fans will love!

Facebook’s objective is to show users the most relevant and engaging stories in the News Feed.

Content gets ranked, prioritized, and displayed based on certain factors and signals. This measurement is what people refer to as the Facebook “algorithm.”

Over time, Facebook analyzes how each person interacts with content to determine what they see.

How Facebook’s News Feed Works

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There are around 100,000signals that go into the algorithm. It’s a complex score that varies per person so it’s almost impossible to game it.

The BIG factors are:✓ Who posted it

✓ When it posted

✓ Type of content

✓ Interactions with the post

How Facebook’s News Feed Works

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Every 60 seconds on

Facebook…

Source: Social Pilot

510,000 comments are posted.

293,000 statuses are updated.

136,000 photos are uploaded.

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MORE PEOPLE +MORE CONTENT =VERY CROWDED

NEWS FEED

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I’m about to give you the secret sauce!

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You are not alone.1Share with your friends!

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2 Organic reach

on Facebook

has absolutely

declined

significantly!

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Facebook has been systematically updating its news feed algorithm to prioritize what people see. Their end goal is to serve up content that “matters” to the end user and content that provokes meaningful interaction. What does this really mean?

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It’s tougher, but not impossible, to get your content seen for free!

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33

There is HOPE!

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LIVE VIDEO1Facebook is giving Live video priority treatment and better organic reach than any other content type!

Live videos get 10x the comments, and daily watch time for live broadcasts has grown 400%. (Mediakix)

Where brands are concerned, 82% prefer a live video versus a social media post! (Livestream)

Live video is a for sure way to boost your organic reach!

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NATIVE VIDEO

Video, in general, overshadows all other types of online content in terms of engagement, effectiveness, and conversion.

In fact, 86% of internet users who purchased a product were influenced by video content on social media. (Twitter)

Videos uploaded directly onto Facebook receive 10x higher reach compared to shared YouTube links. (Livestream) That means more visibility for your content and for your business!

PRO TIP: The majority of Facebook videos are played without sound. Caption your videos!

- 79,000 views- 780+ reactions- 492 shares

2

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ANIMATED TEXT OVERLAY VIDEOS

Converting your text and image posts into animated videos results in better organic reach every time!

People can’t resist videos!

Check out my post that had a reach of over 724,000 with over 54,000 views – on ZERO dollar spend!

3

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ANIMATED TEXT OVERLAY VIDEOS - TOOLS

Wanna give it a try? Try these easy apps to convert your text and image-based posts into animated content that grabs your fan’s attention!

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ANIMATED GIFS

An animated GIF (Graphics Interchange Format) is a graphic image that “moves”.

This movement helps attract your fans attention in the News Feed.

To make one work on Facebook, copy and paste the URL of the animated GIF into Facebook’s status update box. Then add text as usual.

WARNING: Uploading an animated GIF from your computer using “Share a photo or video” doesn’t work.

4

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INSPIRATIONAL QUOTES

I use this strategy almost daily on my Facebook Page, and it works! There’s so much negativity in the world, especially on social media.

BTW, inspirational content is the most SHARED and engaged with content on EVERY social media platform!

- 113 reactions- 80 shares

- 228 reactions- 100 shares

5

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MAKE ‘EM LAUGH OR SMILE

Sharing your sense of humor or putting a smile on someone’s face are two ways to express your personality, connect with others, and attract your ideal customer.

Remember, you have to show up and be relatable to people BEFORE they are going to care about your business.

6

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- 163 reactions

- 111 shares

MAKE ‘EM LAUGH OR SMILE (CONT.)

Don’t be afraid to tailor your

humor to a specific niche or

industry. This strategy

effectively attracts and

engages fans.

Check out Pixelo’s Facebook

posts targeted at designers.

Their engagement is through

the roof!

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RELATABLE POSTSRelatable posts are content that your fans relate to. They do very well on Facebook! This type of content gives your brand a human aspect. Relatable content also boosts the know, like, and trust factor.

7

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WORD SEARCHES

Word searches almost always do well. They’re engaging and fun.

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➢

PRO TIP

FILL IN THE BLANK

Fill in the the blanks are GREAT to engage your fans and increase your chances of organic reach since they inspire people to leave comments. People love ‘em!

RO TIP

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Pro Tip

EVERYONE LOVES GAMES!

Entertain your fans with games and brain busters!

Inspire them to comment with their answers or share.

This will boost engagement and reach while keeping the “social” in social media.

10

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BLOG POST UPDATE11

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PRO TIPS➢

➢

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THROWBACK POSTS Revisiting the past with fun and factual posts is another way to increase your engagement.

Content related to “Throwback Thursdays” and “remember when?” play on your fans’ nostalgic memories of younger years.

12

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CALENDAR UPDATES 13

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Worried your fans will see your post after the fact? Check “Stop News Feed Distribution” within

the Facebook scheduler to select a date and time to stop News Feed

distribution.

Welcome weekdays, a new month, or a new season with a creative post.

PRO TIP

PERSONAL QUOTES

Part of having a strong personal brand is sharing your wisdom, experience, and inner thoughts with your tribe.

Facebook is a terrific way to connect with your fans on a deeper level through sharing your OWN quotes and advice.

14

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HOLIDAYS15

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PRO TIP

Unless you’re a political brand, I recommend, as a general rule of thumb, staying away from politics or divisive posts.

CURRENT EVENTSThere’s a lot of stuff (good and bad) going on in the world these days, right? Whether it’s showing compassion or sharing breaking industry news, you might want to incorporate current topics into your content when and where appropriate.

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PRO TIP

HOST A CONTESTEveryone loves to win!

PLUS, a contest can help you build your email list. What’s not to love about two wins?!

You can run a Facebook contest with an apps like 22Social, TabSite, and ShortStack. Or, run a contest directly on your fan Page.

17

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BEHIND THE SCENES

Sharing content about what’s going on behind-the-scenes or “sneak peek” posts are very popular. Fans like to be ‘in the know’ and updated about what’s going on.

Opening the curtain to your business or personal life behind the scenes makes your fans feel closer to you, which helps to build those relationships!

18

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Sprout Social is good with sharing behind-the-scenes

info with their fans!

GOOD MORNING / GOOD NIGHT

This really works! I think it’s because we’re used to greeting family and friends with these sayings, so it’s a natural “life” thing.

Personally, I like to treat my tribe as an extension of my family, so this feels authentic to my personality. Check out my stats!

19

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- 137 reactions

- 102 shares

- 84 reactions

- 153 shares

EXPERT TIPS

Sharing how-to tips and educating your fans is another way to ramp up engagement and reach.

People LOVE information, especially when it’s entertaining. I called this “edu-tainment.”

20

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ASK A QUESTION

According to Buzzsumo’s Facebook engagement study, asking a question remains one of the best ways to engage fans. I agree!

In my experience, open ended questions that are easy for fans to answerresult in higher engagement (aka more answers).

21

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260 comments!

CAPTION THIS

Posting a photo and asking fans to caption is another way to increase your Page’s engagement and reach.

With the “CAPTION THIS” post, you’re starting a conversation with your fans, which means better brand perception and more relationship building!

22

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- 107 comments

- 1.8K reactions

- 256 shares

‘A’ OR ‘B’ POSTS

Make the options relevant and specific to your audience. And, simple is better! You’ll encourage more engagement this way.

Asking your fans to choose between two options involves them in your page and business. These posts can be tons of fun!

23

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COMMUNITY LUV POSTS24

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EXCLUSIVE OFFERSAccording to a Nielson report, 35% of social media users cite special discounts as important, such as access to exclusive offers and coupons!

25

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ASK FOR A RESPONSE

It’s okay to ask your fans to participate in your posts! Request a reaction, comment, or share. This makes it simple and fast for them to respond. You can even ask fans to “vote” via reaction.

This gets fans involved and responsive while increasing the chances of your content getting seen. (Just don’t be spammy about it!)

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PERSONAL POSTS - BE YOU!

When you show your human side and your personality, you’re using social media as intended…to connect with others on a more personal level. Fans love this!

If you’re the face of your business, this will be easier to accomplish than a brand with lots of employees. Either way,get creative! Posts displaying human activity and emotion generally help brands.

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27 PERSONAL POSTS - BE YOU!

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Now it’s your turn! Use these 27 proven, creative

Facebook post ideas to connect with others, foster

relationships, and get noticed in the News Feed.

DON’T FORGET…

Social media is about relationships. And relationships start with a personal connection—not a conversation that leads with your business!

- Kim Garst

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Just want it done for you?

Would you like access to professionally designed content just like I use to get 2,500+ new Facebook fans and reach over 1 million people for FREE every day on Facebook?

CLICK HERE TO LEARN MOREShare with your friends!