Publish, Monitor, Measure and Get More Leads Using the SurePulseTM

July 2015

Customers research many Marketing channels

https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html#!/the-us/home-and-garden/medium/generic-paid-search

Are you part of the conversation to the left of the Direct? Have you influenced them?

Your web presence is more than just your website

*Source: Adweek

Visit at least 3 websites

Before Buying Decision Consumers*

SEO

Reputation

Digital Marketing Channels

Digital Marketing in the Cloud is much more

SEO

PPC

Web Directories

Social

MediaBlogs

Analytics

Reputation

Marketing Technology Choices Aren’t Easy

“If you can’t measure it, you can’t improve it” - Lord Kelvin

Take control

Visibility

ControlMeasure

Predict

Introducing SurePulse

• Providing all the control required for the Digital Marketing Pilot

Or

• Providing the status information needed for the Digital Marketing Passenger

What is SurePulse™?

Everything in One PlaceSurePulse makes it extremely easy to see exactly where

your business stands online…

Activate:

• Automatically publish content to social media and directories

Engage:

• Engage with prospects on social media

• Discover how your customers find you through search Insights

• Monitor & respond to reviews

Track:

• Harness data to drive leads

• Measure online success

• Maximize marketing spend

Your Digital Marketing Lifeline

Client Database

and Publishin

g

SurePulse Integrates Best of Breed Marketing Technology

Website/Mobile

Social Media

GeoJuice™

Understanding your Customers

Search Keywords

Referral

Website behavior

Call To Action

Mobile search, maps, local directory

Which pages did they visit? How long?

Did they Sign-up, download a brochure

Are they in a storm region, did they buy a new house, replace or repair

Tracking your customers

Your data from all your marketing sources is available in SurePulse

One Click Way to Check on Your Competition

Measure your performance against your competition using SurePulse

Search Behavior Changes Over Time

From Google Trends data: “near me” searches have doubled since last year

Right Listings Get You the Right Leads

● Listings are key for customers to find you and SEO on your site as well

“A consistent NAP (Name, Address & Phone Number) across your site and your key citation profiles is a critical component for your local search rankings”● Andrew Shotland, Local SEO Expert

Tip : Use this free tool to check your local listings http://www.surefiresocial.com/surescan

How Does Your Business Appear on the Web

Reviews

Accurate Maps & Local Directory Listings help customers find you

Social Media: Listen, Engage & Convert

Publish and Measure Social Media Marketing

Measure your ROI and make changes

Measuring your ROI

SurePulse collects all the data and presents it visually for you in one place

Track Critical Metrics like Goal Completions

Easy to analyze the performance and measure which marketing channels are sending more customers to your business using SurePulse