Publicity
15
Getting your message across Publicising your group
description
Tips and tricks to publicise your activities
Transcript of Publicity
Getting your message across
Publicising your group
Targeting
Targeting your message at the right people will avoid you wasting time, money and resources talking to the wrong people at the wrong time
Unaware
Aware but uninvolved
Involved
How to make BAD publicity
Our society,
RSUS is great,
come to our
meeting on
Wednesday
What do you do?
When?
I have a question, where can I find out more? How
can I get in touch?
Where? Will I like it?
What does that mean?!
Make the most of your publicity
Link to each other – include your website on your poster, sign people up to your mailing list at your events
Include some general blurb/branding on everything – let your events advertise your group
Think about it from your audience’s perspective
Have a plan! Think what you’re trying to say
Posters/Flyers/Leaflets
Cheap Visual Branding Hold information
‘Poster blindness’ ‘Flyer fatigue’ Distribution Not very targeted Not very eco-
friendlyAsk in the Activities Centre for cheap local printers or search online
Don’t forget to plan in advance
The Badger is a weekly newspaper with a readership of 12,000.
You can include photos and info or be interviewed.
Lots of people use them.
Submit in advance to make sure it’s included
Needs to be well written and more than an advert.
Email [email protected] or [email protected] or
[email protected] [email protected]
Media Exposure
Epicentre
Add your events online for everyone to see
It is used as a major source for listings in The Badger
Really easy to log in and add an event
www.ussu.info/epicentre
Mailing lists
Targeted at relevant people
Good way to stay in touch with people
Easy for people to reply
Free!
Require mailing list owner approval
No guarantee it will be read
Have to gather addresses
Don’t spam department/other lists!
Free Interactive Add photos/videos
etc Targeted Events listings Message all
members
Lots of groups to monitor
Have to get people to join
Not everyone is on Facebook
Make sure groups are set to ‘Global’ so that BSMS students
can join too
Word of Mouth
Free! Targeted
Not always reliable
Lecture/seminar announcementsTell your housemates
Banners
Lots of people walk through campus
Homemade banners can look a bit pants
General
You can’t make banners in Falmer House so you’ll have to buy your own fabric and paints and make them at
home
University website/Bulletin
Easy to upload news/events once you’ve had training (contact ITS)
Lots of people use the site
Subject to University approval
www.ussu.info
Lots of people use our website
Free to add info Events/news
Only for general interest items
Email Jo – [email protected] - and
upload it to your minisite
Your minisite
You can customise it with your logo
Add photos/news/ events/downloads/info
Easy to use
We point people to your minisite
so make sure it is up-to-date,
explains what you do and has
your contact details
Your minisiteCustom
logos/skin
Photos
InformationLinks
Events
