LeadingLeadingCommunication Group in the WorldCommunication Group in the World

$ bn$Billings Worldwide in 2010

NoNo.Media Buying Group

Who We Work With

Who We Work With

What we do

What we do

Change the conversationsfor clients in their category to the

advantage of their brands and products

How we do it

Through developing contagious ideas that change the

conversation

Conversations are at the heart of who we are

Connect us as human beings

Reflect our desires and aspirations

Allow us to share our dreams

The foundation of any transaction

That conversation is becoming more influentialwith the rise of digital content

WAS

One one ■

IS

■ One many

Local ■

Temporary ■

Casual ■

■ Borderless

■ Permanent

■ Searchable when neededCasual ■

Word of mouth speed ■

■ Searchable when needed

■ Word of click speed

Some Conversations We Have ChangedSome Conversations We Have Changed

How Orange Changed the Conversationabout Telecommunications

WHY IS THE IDEA CONTAGIOUS?Drawing in about human

THE CONVERSATION WAS:Minutes and cents Drawing in about human

stories

THE CONVERSATION IS:Optimism about all the things we can do as a

Minutes and cents

things we can do as a community

RESULTS:Orange brand rose 7 places to #44 in Interbrand rankings in 2008

How UBS Changed the Conversationabout Wealth Management

THE CONVERSATION WAS:About financial

THE CONVERSATION IS:Partnership to allow you to feel confidentAbout financial

expertiseyou to feel confidentabout your financial decisions

RESULTS:RESULTS:Rose...places in Interbrandrankings 2003-7

How Schweppes Changed the Conversationabout Soft Drinks

THE CONVERSATION WAS:When you get too old

THE CONVERSATION IS:It’s not girly to drink soft drinksWhen you get too old

for soft drinks, you drink beer

drinks

RESULTS:Now aired in 17 countries,as content 10 million as content, 10 million minutes of brand engagement

How Renault Changed the Conversationabout Cars

THE CONVERSATION IS:Cars should be good

THE CONVERSATION WAS:Cars are about the Cars should be good

to ride in an live in

RESULTS:Renault’s ‘Golden Age’ in the 1990s

Cars are about the driver and the driving experience

in the 1990s.Creation of people mover category

How Airbus Changed the Conversationabout Aircraft

THE CONVERSATION WAS:All aircraft are

THE CONVERSATION IS:Airbus specialises in creating more modern All aircraft are

inherently bad for the environment

creating more modern technology that’s more efficient and more environmentally friendly.

RESULTS:Within 18 months Airbus clearlyestablisheditself as the industry leader on the environment

- with aviation audiences, Airbus wentfromparitywithBoeing to a 50% lead

- withgeneralconsumersAirbus wentfrom a 3% l

How HP Changed the Conversationabout Laptops

THE CONVERSATION WAS:Laptops are grey boring

THE CONVERSATION IS:Laptops are a part of your life and entertainment. You Laptops are grey boring

boxes, and you’d always buy the cheapest

need one that can do all the things you want to do

RESULTS:RESULTS:HP is once more the #1 computer maker in the world, leaving Dell to struggle

Great Contagious Ideas…

Storyability Social Co-Storyability currency creatable

Our Specialized Divisions

Our Specialized Divisions

Publicis Dialog has

evolved the concept of

Holistic Communications

to a higher level of

effectiveness and

accountability by uniting

world-class services in

every major discipline,

from Advertising to Direct

Marketing to Sales

Promotion all under one

f roof.

Our Specialized Divisions

ZenithOptimedia is part p p

of the world's largest

media services group.

Fully owned by Publicis Fully owned by Publicis

Group, our 169 offices in

64 countries ensure that

we are able to offer a top we are able to offer a top

level service wherever

our clients require it.

Our Specialized Divisions

Launch Event 1996 ILEG – Dubai Police Dubai e-government Event Management

Headline ranked as the Event Management

Event Management

Media RelationsEvent ManagementEvent Management

Media Relations Event Management Launch Event Media Relations

premier communications

consulting firm with

regards to superior client

g

Media Relations Media Farm TripsMedia RelationsEvent Management

g

Media Relations

Event Management

service and level of

senior counsel to clients.

Media Relations

Media Relations

Event Management Media Relations

Event Management

Media Relations

Media Relations

Trade Show SupportEvent Management

Media Relations

New Model Launches

Media Farm Trips

New Model Launches

Media Farm TripsMedia Relations Media Relations

Our Specialized Divisions

One of the most distinguished digital

marketing agencies in marketing agencies in the region. eworks

creates and delivers, digital communication solutions for a diverse cache of clients across

various industries. eworks has got the eworks has got the expertise and the

experience to make every brand create an

i impact.

Our Specialized Divisions

Magic of light, rhythm

of music, ad strength

of image are now all

available under one

roof. CanDo, the

global event company

offers its clients the

best of technological

know-how using the

very best, cutting edge

equipment.