div class=trans-pagebutton class=gotoPage data-page=1Page 1button div class=trans-imageimg data-url=documentpublication-the-business-times-p15-date-21-sep-2016-2016-11-5-srinivas-reddyhtmlpage=1 data-page=1 class=trans-thumb lazyload alt=Page 1: PUBLICATION: THE BUSINESS TIMES P15 DATE: 21 SEP 2016 … · 2016 11 5 · Srinivas Reddy Professor of Marketing and Director Centre for Marketing Excellence SMU Lee Kong Chian loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mM8Uw8AAh0BTZud3BwAAAAASUVORK5CYII= data-src=https:reader033fdocumentsusreader033viewer2022060521605036ca513a5474e564a1f8html5thumbnails1jpg width=140 height=200 divdiv