What they bought or what they thoughtAn investigation into the phenomena of consumerism in connection to happiness within modern day culture. Examining a society which appears to be defined by what someone bought rather than what they thought and how the values of these actions make statements about the modern world.

Lisa Burns

The feeling of satisfaction when under the process of persuasion in advertising has great effective-ness, the appeal to purchase material goods is almost a habit before a thoughtful choice, the thrive to buy more and more can be seen as an impulsive or a compulsive thought. Money provides the application to buy things someone may want but not necessarily need.

Lisa Burns

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Interbrand's annual marketing industry report on the top 100 global brands is dominated by compa-nies from the US. The top 10 are Coca-Cola, IBM, Microsoft, Google, General electric, McDonald's, Intel, Apple, Disney, Hewlett-Packard, HSBC.

Lisa Burns

There are numerous types of advertising techniques that companies use to promote particular prod-ucts and brands. These ads show minimalistic design, nothing overly busy and use smart tag lines, subtle company logo placement and clever photograph manipulation resulting in over all effective design themselves.

Lisa Burns

Greenpeace ‘Do you know what you eat?’ BMW 'Thats why we don't have front wheel drives' Red cross

Ideas - Inspiration and production Lisa Burns 1. Create a series of posters which provides factual and statistical

information about the amount of material goods purchased by consum-ers, and create an awareness of the issues in consumption habits - EG, coca cola, obesity, health issues through strategic design.

2. Create a brand and advertise products of irrelevance to show the waste and over attachment of products we don't need and sometimes don't use. Draw upon the personal themes such as beauty, happiness, love, self - image when promoting in a honest and direct appeal as a posed to manipulative and persuasive tone to deliver the message of purchasing persuasion in modern day culture.

Sculpture art - Michael Leavitt Installation - David Welch Typography - Ogilvy & Mather Illustration - Juan Carlos Paz Packaging - Lee