Publicasity Home Interest Credentials 2012

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publicasitycredentials | 2012

www.publicasity.com

at home with


...we know how to make brands standout in a busy market, whether we need to win over hearts and minds, drive footfall or an uplift in sales. The next few pages will show you exactly who we are, what we’ve done for our home interest clients and how we can help you…

Publicasity is an ambitious and passionate brand marketing and PR consultancy that aspires to be one of the best independent agencies in the UK – we are currently ranked number 25 in the PR Week Consumer League Table 2011.

We are proud to offer a mix of consumer, corporate and B2B PR, on and offline media relations, social media, experiential ‘brand to hand’ activation, design and brand protection.

Amongst our team of 40 carefully hand-picked staff, we have a dedicated team of home interest PR specialists. With over 15 years of home interest experience and a growing client portfolio, we have worked with brandssuch as SMEG, BISSELL, Cuisinart, Natuzzi, Brewers,wallpaperdirect and Lutron.

A snapshot of our work:- Launched Natuzzi’s flagship store on Tottenham

Court Road- Created a strategic partnership for SMEG with Breast

Cancer and raised £30k for the charity- Creating cut-through for Cuisinart via an aggressive

media relations campaign- Building awareness of the No.1 US cleaning brand,

BISSELL in the UK.

Thinking digitally: digital comms is at the heart of everything we do with over 80 per cent of our clients wanting us to drive their online, social media engagement and digital strategy for them.

Whether it’s creating a tone of voice for your brand, monitoring and broaching conversations with consumers or wanting to be thought leaders, we have done it for a wide range of clients.

IntroductionAT PUBLICASITY...

TOP

25SHORTLISTED FOR THE 2011 HOLMES

REPORT UK CONSULTANCY OF THE YEAR

HIGHLY COMMENDED CONSUMER PR

AGENCY OF THE YEAR - GRAMIA AWARDS 2011

VOTED A TOP 100 DIGITAL PR AGENCY BY REPUTATION ONLINE


Our experienceDIY EXPERIENCE

HOME INTEREST EXPERIENCE

CSR EXPERIENCE


Creating impact in the home interest sector

Customer care

We believe great home interest PR campaigns arebuilt on a blend of consumer touchpoints – from aintegrated approach across print, broadcast andonline to social media engagement and direct-to-consumer.

We have seen the key spheres of influence evolve from the TV makeover programmes to the property renovation and relocation obsession, and from the dominance of the home interest monthlies to the interiors weekly pages in the Sunday supplements.

One of the largest evolutions has seen expert advice and design tips online give way to the ‘keen DIYers’ and ‘budding interior designers’ avidly swapping home interiors notes in ‘real time’ across the social networks with a smartphone in hand.

Key insights: • 20 million people planned to do some form of DIY/

home improvement in 2011• The average woman shops online for 15-30mins

per day between 11am and 2pm – many chose Friday to make that purchase

• Although many consumers research products online, 55% still make the transaction offline looking for a great in store experience

• 54% of Twitter users are female in the UK, 47% of users have kids and the majority of Twitter users are 30-49 yrs old

• 67% of consumers likely to recommend a brand they follow to others

All of our campaigns start by mapping out the consumer purchasing journey through using the following bespoke audienc-centric model.

At Publicasity we pride ourselves on building longterm partnerships with our clients which is evident in the fact that 38% of our clients have been working with us for over four years and in 2011 we achieved over 90% client satisfaction in our annual client reviews.

Strategic consultancyAt Publicasity we take a fresh approach to everybrief in order to deliver a high level of strategicconsultancy that specifically responds to yourbusiness needs and the objectives of the brief.

We start with forensic analysis to help us get underthe skin of the brand, its audiences and challenges, from here we aim to arrive at a number of simple, explosive insights before applying powerful creative, and intelligent execution to engage with respective audiences on and offline.

2. Insights, Points of View & Harness Existing Content

6. Measurements& Learnings

3. Strategy & Creative

Development

5. Targeted Delivery & Amplification

1. Anaylsis & Research

4. Tactics & Implementation

AUDIENCE CENTRIC

APPROACH


Our Price Promise - guarantee & evaluation

At Publicasity we guarantee all of our campaigns so we make sure every due diligence takes place before we promise you the world. Based on pre-agreed campaign KPIs, Publicasity commits that if we fail to deliver within the agreed timeframe, we work for free until we do. We also have a bespoke evaluation system tailored to each individual campaign to measure media, target audience impact and ultimately how we create commercial return on marketing investment.

The PIPS (Publicasity’s Internal Points Scoring) measurement system recognises that PR is changing and as a result AVE is not always enough. We need to measure, not simply against column inches, but the tone, messaging, relevance of media and visual impact of everything we generate.

Our campaigns drive tangible business outcome for our clients. Have a look at our case studies to see how we’ve achieved this.


Our networkA snapshot of Publicasity’s network in action – engaging with key on and offline influencers, the right product placement spots and our little black book of contacts. These are just some of the influencers we have worked with recently, and high-profile TV product placements we have secured.

Kevin McCloud, Lutron launch event external speaker

Sophie Conran, wallpaperdirectvodcast campaign

Jamie Oliver, DKB brand ambassador

Marc Newson, SMEG brand guru

Ken Hom, DKB brand advocate

Jeff Banks, wallpaperdirectvodcast campaign

Lotte Duncan, Cuisinart brand champion

Pearl Lowe, wallpaperdirect stylista

Kelly Hoppen, Lutron brand influencer


Online content creation

The ChallengeWhilst wallpaperdirect experiences high levels of online traffic thanks to its online marketing and 7,000 wallpaper designs on offer, web analytics showed that consumers were spending a relatively short time on the site. The client therefore wanted a digital campaign that would increase the ‘linger factor’ and position wallpaperdirect as more than an online shop.

The SolutionHaving reviewed the site content and conducted a consumer survey, Publicasity found that many consumers were overwhelmed by the volume of designs - many not knowing where to start and nervous to order wallpaper without seeing the samples first. To counter this, Publicasity worked with a number of key designers whose collections feature on the site, to create a series of expert vodcasts based on the latest trends and decorating tips to drive consumer confidence in wallpaper over paint to freshen up the home.

Publicasity developed the vodcast, from designer liaison, script writing, location filming to editing the final video content. This was supported by a digital seeding campaign to both key bloggers and online media.

The ResultThe first vodcast featured Jeff Banks and had an audience reach of 150 million, with over 40,000 downloads to date, and the second featured Sophie Conran, which similarly received more than 50,000 hits. Web traffic to wallpaperdirect has increased year-on-year.

The overall commercial outcome for wallpaperdirect was a 58 per cent uplift in sales during this period.

Content development is just one of Publicasity’s digital offerings...

CASE STUDY


Store launch

The Challenge Natuzzi, the high-end Italian Furniture company tasked Publicasity with the VIP launch of their new flagship store on Tottenham Court Road. The Italian manufacturer of hand-crafted leather sofas, armchairs and living room accessories, tasked the team to theme the store with subtle notes of Italy while creating an engaging street-level campaign to alert the public of Natuzzi’s arrival.

The Solution Publicasity brought the store to life with Italian style, devising partnerships with the iconic brand Vespa Scooters and ensured guests sipped the finest Italian wines supplied by The Gabbiano Vineyard.

To raise awareness of the new store and drive footfall we created a street cling campaign involving a path of branding along Tottenham Court Road, complemented by golden tickets on buildings and lampposts permitting the winners to receive an immediate discount instore. Twitter posts hinting to the whereabouts of the golden tickets were sent

into meltdown with fans vying for their chance to win and even resorted to stalking our hit squad whilst the activity was being set up at 6am! After an exciting day of consumer engagement, the VIP launch event took place offering a red carpet entrance for guests who included key media contacts from home interest titles. Throughout the evening guests were serenaded with the best of Italian Opera by a host of singing waiters.

The ResultNatuzzi made its Central London arrival in stunning style, engaging the toast of the home interest media and other key contacts while firmly stamping the brands’ classic Italian heritage into the minds of customers and media alike. The street activity drove excitement and engagement online and direct to consumer amongst the thousands of people pounding Tottenham Court Road throughout the day.

Engaging and inspiring events is core to Publicasity’s offer to ensure media cut- through and consumer engagement!

CASE STUDY


Driving retail footfall

The Challenge Brewers has a strong reputation amongst professional painter and decorator tradesmen but a much lower profile amongst consumers. This is despite over 125 stores across the UK, many of which are in close proximity to, and in competition with, the major DIY retailers. During recent difficult trading times especially with ‘one-man-bands,’ Brewers experienced a sales downturn in a number of stores. The business upweighted focus to its consumer audience with the aim of driving footfall, in particular at seasonal home interest decorating periods.

The Solution Publicasity identified and married together two key insights - firstly the importance and impact of regional print media on the local community, and secondly the popularity of consumer promotional incentives across a number of socio-economic target audiences.

As a result, Publicasity devised a programme of ‘free for every reader’ promotions in partnership with the leading regional newspaper. The simple mechanism was based around a voucher redemption scheme, timed to feature ahead of the specific bank holidays.

The ResultThe campaign to date has achieved nearly £100,000 worth of media profile, including a number of front cover mentions, controlled messaging and imagery, a x6 ROI and over 4,000 redemptions during a concise period of promotions. It continues to be activated for under-performing stores as the business saw a positive impact on store sales after each local promotion, with customers spending an additional £10,000 in store in total.

Being able to respond quickly in a dynamic retail marketplace...

CASE STUDY


The ChallengeSMEG asked our home interest team to increase awareness of the iconic SMEG brand, making the brand synonymous with style and function. To also re-engage with the target consumer and create renewed interest in the brand via a high-profile media campaign and facilitating appropriate brand partnerships. The solutionThrough a hard-working press office the team ensured SMEG was seen and read about in all of the right places and took them beyond trade and into consumer-lifestyle, fashion and style pages. Alongside this activity we researched and co-ordinated a strategic charity partnership and teamed up with Breakthrough Breast Cancer. Through this affiliation SMEG launched limited edition iconic pink fridges. The resultsDuring the first three months of the campaign, we delivered in excess of £100k of coverage as well as TV product placement including Jamie Oliver, Gordon Ramsey’s Cookalong Live, The Apprentice and Nigella’s Christmas Kitchen. However, the outcome was raising £30k for Breakthrough Breast Cancer.

The ChallengeSMEG partnered with top designer, Marc Newson to design a range of limited edition contemporary ovens and hobs. Publicasity was tasked with raising awareness of this high-profile partnership, the new futuristic range and to ultimately drive sales. The solutionPublicasity organised an exclusive launch event to the consumer and trade media and a selection of SMEG’s VIP customers. Customers were carefully chosen to ensure purchase of any ovens, hobs and any accessories were made on the day. A suitable location was used to compliment the contemporary range ensuring the display showcased the futuristic contours, the energetic use of colours and surfaces. Branding of Marc Newson was strategically placed around the venue to make sure everyone knew the exclusivity of this range. The resultsThe event was an outstanding success and resulted in every customer invited purchasing products from the Marc Newson range. The coverage was equally as successful with articles in Grand Designs, Telegraph Magazine, House and Gardens, Homes and Gardens, Ideal Home, and three pieces in The Designer.

Brand partnerships

Marc Newson

CASE STUDY

Driving sales using successful brand partnerships


A 360° Press Office

The Challenge Cuisinart wanted to maintain the brands’ premium profile while increasing awareness of its product portfolio amongst food lovers and passionate home cooks across the UK. With high-brand awareness in the US, the brand had been present in the UK for some time but was still virtually unknown.

The Solution Publicasity masterminded ‘The Art of Cooking’ campaign focusing on demonstrating how Cuisinart products empower passionate domestic cooks to create great meals with flair and professional results. The hard-working press office targeted trade and consumer media. Products were sent out to key contacts for sampling. The team approached the likes of Great British Menu’s Matt Tebbutt, Nadia Sawalha, Simon Rimmer, John Torode, Valentine Warner, Pearl Lowe and Lisa Faulkner. Running simultaneously was a robust online programme targeted at food bloggers, offering the chance to try out recipes using Cuisinart products culminating in the sponsorship of Food

Bloggers Connect, an exclusive event for high profile food bloggers at London’s boutique Hempel Hotel.

The ResultWith over 50 pieces of excellent coverage achieved in Cuisinart’s top tier media including Delicious magazine, Grand Designs, Elle Decoration, Homes & Gardens, Wallpaper, Daily Telegraph, The Times, Daily Mail, Waitrose Weekend and the front page of the Independent magazine. Influencer seeding has driven coverage featuring key messaging from John Torode and Nadia Sawalha amongst others. Meanwhile the blogger campaign has driven commentary on top foodie blogs including Yum Yum Yum and Gourmet Chick.

How our little black book delivers excellent results...

CASE STUDY

March 2011 men’s health 71

Core NutritioN

CSI FrIdge

A n ordinary, healthy fridge... or so it would seem. No

matter how vigilant your nutrition, weight-loss killers

can still give you the slip. Research from Norwich Union

Healthcare shows most weight-loss plans are dead within

a month of starting. Sugar, hidden calories and ‘low-fat’

foods that are anything but healthy can deceive you into

thinking you’re following a sensible diet, when you’re just

as prone to weight gain as ever. To find the true culprits, the

MH nutrition lab has bagged and tagged the contents of

your fridge, and is on hand to solve the weight-loss case.

Most waNted

Treats like cake may be

prime suspects, but in this case

they are nothing more than red

herrings. Studies from the National

Weight Control Registry show

people who keep weight off don’t

avoid their favourite foods, they

simply limit their intake of them.

By denying your urges you’re more

likely to embark on a mid-afternoon

crime spree with an entire packet

of chocolate fingers.

Case solved The key to getting

away with it is how often and

how much you allow yourself.

Research shows people are

satisfied with smaller portions

of strong flavours, so pick dark

chocolate or strong cheddar.

There are 280 calories in

a ‘wolfed-down-in-five-seconds’

Mars bar. But each square in

a 100g bar of Dark 85% Green

& Black’s chocolate contains just

23 calories and 2.1g of fat. Take

a square of dark chocolate after

lunch or dinner – it’s one good

reason to be behind bars.

1

Cake’s in the

frame, but the real

villain’s elsewhere

Dietician Sian Porter uncovers

the worst offenders against

weight loss. It might surprise you…

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menshealth.co.uk/nutrition

CoreNutritioN

Liquid huNCh

You might think fruit juice

comes calorie-free, but that would

be a case of mistaken identity.

Two small glasses (300ml) gives

you 114kcal and 30g sugar (over

40% of your RDA). Increased

sugar leads to more insulin in the

body, storing glucose in your cells,

which is later stored as fat.

Case solved Opt for tomato or

grapefruit juice, or switch to the

hard stuff to get your five-a-day:

a medium apple provides 47kcal

and 12g of sugar but also 1.6g fibre,

which slows sugar absorption.

the reMaiNsCooking too much food

inevitably leads to gluttony in

the second degree. And those

tempting leftovers in your fridge

can lead to a cycle of reoffending.

Research from the University

of Navarra, US, found snacking

between meals increases your

obesity risk by 69%.

Case solved When you have

leftovers, try to use them up in

one meal rather than picking at

them for days. You’ll save an extra

364kcal finishing off that slice

of pizza or 130kcal smuggling

in those onion bhajis.

CereaL kiLLer

The suspect is prone

to skipping breakfast. A bad idea,

as Imperial College London found

missing the first meal of the day

makes you crave high-calorie foods

later. And beware of the cereal

bar – sugar makes up to 36% of the

ingredients in some cases.

Case solved Do time at the table

with muesli, natural yoghurt and

a tin of peaches. This is low GI

and research from the University

of Nottingham found it increases

fat oxidisation during exercise and

rest. If you really need breakfast on-

the-go try Marmite’s savoury cereal

bar. It’s rich in B vitamins, which

are important for your metabolism

and for lowering cholesterol.

Night frightLet’s take a shot in the

dark. This two-minute pasta

sauce suggests you eat quickly

and that can mean late. A study at

Northwestern University, US, found

eating late affects your circadian

rhythms, slowing weight loss.

Case solved It takes 15 minutes

for your brain to tell you’re full, so

slow down – you’ll eat 10% less if

you take half an hour more eating.

Plus an early supper will get you to

bed earlier: the Annals of Internal

Medicine found less than six hours’

sleep halves fat-burning potential.

BriNe aNd puNishMeNt

Call in the forensics team for this

one. When we eat excess salt, our

bodies hold on to water to dilute it.

The 2g of salt in a 100g serving of

olives can make your body retain

up to 1.5 litres of fluid, causing

weight gains of up to 2-3lb.

Case solved Cut salt intake with

a new accomplice for starters.

A handful of shelled prawns with

a garlic and lemon marinade

contains just 99 calories and

trace levels of salt. University

of London research found lower-

salt diets reduce the likelihood

of obesity, so you won’t be

carrying any dead weight.

2

4

5

6

7

dried fruit isn’t as innocent as it looks

a Cut-aNd-dried Case

Fruit is one of the usual suspects

for low-calorie snacks but they’re

not all innocent. Dried fruit has

high energy density, with a lot

of calories in a small space.

Case solved The higher the water

content, the lower the calories.

Grapes are 82% water compared

to raisins’ 13%. A handful of grapes

provides 60kcal and 15.4g of

sugar, whereas a handful of raisins

provides 82kcal and 21g of sugar.

3

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Value:

Client:Source:Date:

3332.56

Page:

Smeg

Reach:

Daily Express (Main)05 February 2010

Size:

43677750154cm2

Source: Ideal Home {Main}

Edition:Country: UK

Date: Thursday 1, April 2010

Page: 25Area: 268 sq. cm

Circulation: ABC 194633 Monthly

BRAD info: page rate £10,450.00, scc rate £0.00

Phone: 020 3148 5000

Keyword: www.wallpaperdirect.co.uk

Produced by Durrants under licence from the NLA (newspapers), CLA (magazines) or other copyright owner. No further copying (including

printing of digital cuttings), digital reproduction/forwarding of the cutting is permitted except under licence from the copyright owner.

Article Page 1 of 1

G11480-9

148203276 - CHRKEM

Source: Daily Telegraph, The {Bargain Guide}Edition:Country: UKDate: Saturday 11, September 2010Page: 1Area: 911 sq. cmCirculation: ABC 673010 DailyBRAD info: page rate £46,000.00, scc rate £214.00

Phone: 020 7931 2000Keyword: www.wallpaperdirect.co.uk

Saturday, September 11, 2010 autumn special BARGAIN GUIDEYour16-page guide to the best that money can buy — for not much money at all

PLUS: SARAH BEENY’S TOP TIPS P4-5 • INDIAN SUMMER SAVINGS P6-7 • RENOVATION GUIDE P14-15

The Daily TelegraphDistributed with

Bargain Hunter Alison Cork tells you how to make your home more cosy

Hot ideas for autumn

Cover image courtesy of www.wallpaperdirect.co.uk

Reproduced by Durrants under licence from the NLA (newspapers), CLA (magazines), FT (Financial Times/ft.com) or other copyright owner. No further

copying (including printing of digital cuttings), digital reproduction/forwarding of the cutting is permitted except under licence from the copyright

owner. All FT content is copyright The Financial Times Ltd.

Article Page 1 of 1

162012639 - CATWIL - G11480-9 - 39431962

Source: She {Main}Edition:Country: UKDate: Friday 1, October 2010

Page: 49Area: 596 sq. cmCirculation: ABC 150074 Monthly

BRAD info: page rate £8,160.00, scc rate £58.00

Phone: 020 7439 5000

Keyword: Wallpaper Direct

Reproduced by Durrants under licence from the NLA (newspapers), CLA (magazines), FT (Financial Times/ft.com) or other copyright owner. No further

copying (including printing of digital cuttings), digital reproduction/forwarding of the cutting is permitted except under licence from the copyright

owner. All FT content is copyright The Financial Times Ltd.Article Page 1 of 1

162275648 - SARTAY - G11480-9


Colour is the brightest idea for transforming your

home quickly, cheaply and beautifully, says

Victoria Gray. Just pick up a brush and go

lifestyle

00

s MAGAZiNe ★ 0 MONtH 2010 s MAGAZiNe ★ 0 MONtH 2010

Strokes of

GeniusThis page: This panelled room is painted in Lavender from the Albany Range (£21.31 for 2.5l, Brewers (01323 411080, www.brewers.co.uk)

Below: Stencils are a

fabulous way to add interest

to a wall. This Frangipani flower

stencil set is £34 (www.thestencilstudio.com)

Facing page, from left: Make a statement with

a feature wall. The bold contrast of Red Current

Glory against Natural Hessian works really well.

Prices from £10.98 (www.dulux.co.uk)

Sing a rainbow with this bespoke blind at £300

per sq metre (0845 017 8988,

www.shutterlyfabulous.com)

This restful bedroom is in Cotton White, Eau De Nil White, Duck Egg White, Pale Eau De Nil, Pale Duck Egg, Eau De Nil and Duck

Egg, price £24 for

2.5l from Laura Ashley (0871 230 2301, www.lauraashley.com)

the value of this voucher includes VAt. it cannot be exchanged for

cash (cash equivalent value £0.001) and no refunds will be

given. the voucher cannot be redeemed against indirect paint

sales, or used in conjunction with account facilities or with any

other offer. the voucher can only be used once per customer and

only one voucher per £30 transaction. Photocopies will not be

accepted. Valid until December 31,

2010 at more than 130 branches

– for your nearest branch, visit

www.brewers.co.uk.Brewers staff: Retain voucher and

process as a company money off

voucher as per Company system

2.6 (sept 07), paragraphs 7 to 9.

Product code ZX510sBy1.

£10 off for every S Mag reader when you spend £30

PUBLICASITY IN ACTION


TV PRODUCT PLACEMENT

- British Bakeoff (SMEG)- Something for the Weekend (DKB)- Saturday Kitchen (Cuisinart)- Jamie’s Dream School (SMEG)- This Morning

(Build-A-Bear Workshop and wallpaperdirect)- Lorraine (SMEG)- The Apprentice (SMEG)- Tonight with Jonathan Ross

(Build-A-Bear Workshop and Hula Hoops )- Cowboy Builders (Brewers and wallpaperdirect)- 60 Minute Makeover (wallpaperdirect, Brewers

and Build a Bear Workshop)- Annabel’s Kitchen (SMEG)


What the media say about us“The whole team are a pleasure to work with. They are passionate and

deeply knowledgeable about their subject matter and have always been proactive at getting coverage for their brands. They have a

real understanding of what our title needs and what our readers are interested in.” Anna-Lisa De’Ath, Editor, Your Home

“I’ve been calling on Publicasity and their homes/interiors clients for quite a while to assist with features - asking for both products as well as information and images. I have always found them great to deal with, personable and fantastic at working to deadlines however tight. So I always know I can get what I need when I need it - perfect!” Becky Clarke, Freelance Stylist

“I have seen Publicasity grow from the very beginning. No request is too small or difficult, images are sent the same day and samples are

arranged with ease and no fuss making my job a lot easier. They know how to keep journalists happy!” Angela Macfarlane, Freelance

“Publicasity are an absolute pleasure to deal with – not only are they super-efficient, always reliable and extremely helpful but they’re also really lovely people too and are a joy to work with.”Emma Clayton, Decorating Editor, Good Homes

“I’ve worked with Publicasity for many years and they have always been quick, efficient and extremely helpful whenever I have a copy call or need hi-res images or expert comments. The team are friendly and

lovely to work with, which is a valuable asset in any industry.”Hayley Gilbert, EKBB, IER

15visit us in covent garden or at publicasity.com

WhyPublicasity?10 reasons why we think we’re at the heart of home interest:

12345678

We work with organisations of all sizes, whether you’re market leader, challenger brand or an innovative start-up. We can generate cut-through to make your brand stand out and gain competitive advantage, and have done so for clients such as Brewers, Loewe, Lindt, Kia Motors and Warburtons.

Whether your interest is in corporate, consumer, digital or trade PR we talk to your audiences on a daily basis…for example…- Plumbers, electricians and builders for Travis Perkins- Consumers, architects, electricians and property specifiers for Brewers and Lutron- Consumers and interior designers for wallpaperdirect

We’re a full service agency that implements integrated campaigns incorporating social media direct to consumer and influencer engagement putting digital at the heart of everything we do – we ensure the right messages reach the right consumers at every touch point.

Strategic brand planning is key to a successful long-term strategy, we work closely with our clients to understand their business objectives and devise campaigns that can be measured against these – whether this is building brand equity, driving footfall, or an uplift in sales.

As an independent agency we have the flexibility to work with you…whether it’s seconding a member of the team into your business each week, putting in place bespoke processes or working on a project or retained basis.

We care about our clients and are committed to building long-standing partnerships. On average our clients have been with us for six years and we are proud to have achieved an average of 90% client satisfaction score.

We understand the complexities of organisations, especially franchise businesses, and work with clients who have a growing retail network to streamline communications and to drive local level footfall. Kia (over 150 dealerships), Brewers (133 stores), and Build-A-Bear Workshop (52 stores).

We guarantee our results: if we don’t achieve what we’ve promised in the agreed timeframe we’ll work for free until we do – we are realistic in what we can deliver and won’t disappoint by promising the world and under-achieving.

And finally, we’re really proud of the work we’ve achieved for our clients, but don’t just take our word for it….

We are a team of passionate homeware PR specialists that have vast knowledge within the home interest and DIY space, amounting to over 15 years of experience. Our clients in this space have worked with us for an average of four years.

910

“Working with Publicasity is much like having an extended in-house team. I see them as great PR consultants who I can rely on to come to me with fresh and exciting ideas to get my brand seen in all the right places,

on and offline.” - Cally Elston, Brand Manager, SMEG

“Publicasity are excellent at generating new ideas to get your brand noticed as well as achieving everyday coverage in a timely and efficient manner. The team are great to work with and are always keen to learn new things about the business; they are a vital extension to our Marketing department” - Lloyd Meheux, Marketing Manager, Brewers

“I’m delighted to be working with Publicasity. I’ve been impressed by their research and insight into the Natuzzi brand, creative ideas and professional approach. They are a fantastic extension to our small and busy in-house team and I’m

sure we’ll make a great partnership” Helen Marsh, PR & Marketing Manager, Natuzzi UK

For more inspiration contact Bianca Lee-Chang [email protected] | 020 7632 2400

or visit us online www.publicasity.com

Publicasity Home Interest Credentials 2012

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Transcript of Publicasity Home Interest Credentials 2012