Publican Live Sales Brochure

The UK’s largest and busiest

pub trade show

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Call 0207 955 3739 or visit www.publicanlive.com

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This year’s Publican Live truly reflects

The Publican magazine with a host

of new product areas and features.

Caroline Nodder Editor, The Publican

Publican Live is the UK’s biggest and busiest trade show for the pub industry. Now in its eleventh

year, over 7000 quality buyers from the £24 billion pub sector will pack the aisles of the National

Hall, Olympia, London in April. The buying power on the show floor will be truly enormous as the

licensed trade comes together to do business.

Publican Live naturally attracts visitors who are free to purchase – it’s why they go. And with over

200 companies representing every product and service needed to run a pub it is the industry’s

premier business platform.

*(ABC Audited) Breakdown – 4,627 registered and 1,621 other.**Independent visitor research conducted by Fusion Communications May 2007.

Total attendance in 2007 - 6243*

81% of visitors attended the show to source products**

91% of visitors were free to purchase**

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why?As a supplier, Publican Live provides you with a unique and unrivalled route to the massive pub market.

10 reasons why you should exhibit:

1 Meet the £24 billion pub trade’s key buyers.

2 Meet new customers and create long term business.

3 Catch up with existing clients.

4 Sample your products - it’s the quickest way to make a sale.

5 Close the deal there and then.

6 Overcome objections on the spot and in person.

7 Gain brand awareness throughout the trade and press.

8 Raise your company’s profile.

9 Get direct feedback on your products from customers.

10 Gain long term exposure through the show guide and website.

Visit www.publicanlive.com

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Visitor Statistics*

Total no. attendees in 2007 = 6,243*

Visitor GroupsDirector or above 17%

Manager 39%

Owner 12%

Tenant/Leaseholder 17%

Other 15%

GeographicalSouth East 48%

London 20%

Midlands 11%

South West 6%

East Anglia 6%

North 5%

Wales 1%

Scotland 1%

Northern Ireland 1%

Overseas 1%

Publican TypesHead Office 16%

Free House 36%

Leased 29%

Tenanted 10%

Managed 9%

Visitor Research**Fusion Communications conducted a web-based visitor survey between 12 - 22 May. 6,241 questionnaires

were sent out which received 590 responses.

• 81% of visitors said Publican Live was excellent for finding products and services which is one of the

major reasons why they attended.

• 86% of visitors felt it was in tune with what’s going on with the market place.

• On average visitors spend 5 hours at Publican Live.

• 90% of visitors would recommend Publican Live to their colleagues that they would benefit from attending.

• Publican Live provides strong content through its features and educational programme. 80% of visitors

rated all the features as useful or very useful.

• Even with the re-brand and change of name from Pub & Bar to Publican Live 76% of visitors rated the

reputation of the show as good or excellent.

*(ABC Audited) Breakdown – 4,627 registered and 1,621 other.

**Independent visitor research conducted by Fusion Communications May 2007.

Further information: 0207 955 3739

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who?Who visits?Publican Live is organised by the publishers of The Publican – Britain’s leading pub trade magazine.

It means we have access to the trade’s top buyers, from pubco head offices right through to the free

houses. This combined with an extensive VIP marketing programme ensures that Publican Live attracts

the highest quality, active buyers.

Visitor groups targeted:

Who should exhibit?If you supply the pub trade then you should be at Publican Live. It is simply your most direct and

effective route to market.

Exhibitor product categories:

Multiple Pub OperatorsIndepedent PubsBarsWine BarsStyle BarsNightclubs

HotelsRestaurantsSports ClubsGolf ClubsSocial ClubsPrivate Members Clubs

Air Cleaning ProductsAV EquipmentBack Bar EquipmentBar AccessoriesBar SnacksBeers & LagersBusiness ServicesCask AlesCatering EquipmentCellar EquipmentCider

Cleaning/HygieneCoffeeConsultanciesDesign CompaniesEPoSFinancial ServicesFood SuppliersIndoor FurnitureInsuranceLegal ServicesOutdoor Furniture

Property ServicesPub GamingPub Leases or Tenancies RecruitmentSecuritySmoking Solutions Soft DrinksSnacksSpiritsTrainingWine


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features...Publican Live hosts one of the country’s most comprehensive and inspirational education programmes. It’s an essential part of the show’s mix that not only attracts key buyers but focuses visitors’ minds on making purchasing decisions whilst at the show.

2008 Feature Areas

The Publican Theatre The Publican magazine team is taking over the theatre. Caroline, Dan,

Adam, John, James, Phil and Nick will be hosting a series of workshops and

seminars focusing on the highly successful Sell More Save More and Proud

of Pubs projects. Plus Wine Intelligence will be looking at how to increase

trade with the right wine selection.

The Cellar Back for another year the Cellar Talks are a must attend for any publican.

Focusing on efficient cellar management and best practice this year’s talks

will be a major draw.

3663 Food Experience With three days of live cooking demonstrations that will give real food for

thought, 3663 will inspire visitors with some fantastic ideas on how to use

everyday ingredients to create exceptional dishes – dishes that will impress

customers and generate additional profits.

The Wine and Spirit Wine and spirits are an important part of a pub’s attraction. But stocking the

Sampling Piazza right selection is crucial to keeping customers coming back. Help is at hand.

This year The Wine and Spirit Education Trust will be running a series of

master classes throughout the show to make sure publicans get it right.

The SIBA Local Boost Sales With Local Ales is the message SIBA will be presenting at

Publican Live in 2008. At the SIBA Local visitors can sample 32 regional ales

from some of the country’s best independent breweries.

The Publican Pub Networking is a highly important part of the show. This year visitors can

relax and meet industry colleagues in our purpose built pub. Plus BuzzTime

will be hosting a number of interactive quizzes throughout the show.


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One of the most effective ways of promoting individual and specialist products at an exhibition is in a product specific pavilion. Pavilions are a powerful platform. They provide a focus for buyers increasing the likelihood of a purchasing decision being made. And they provide suppliers with a high impact sales environment. In 2008 Publican Live will host a number of new pavilions.

Wine VillageWine sales have represented the biggest area of growth in the pub

trade over the last two years. Exhibiting in the Wine Village will put

you in front of this burgeoning and highly lucrative market.

Food MarketThe demand for good quality and interesting pub food is at an all time

high opening up fabulous opportunities for suppliers of speciality,

quality and traceable foods. Meet the pub sector’s food buyers in the

Food Market at Publican Live!

Cider OrchardDemand for cider in the pub trade has grown dramatically over the

last year and there has never been a better time to sell to the on-trade.

Make your job easy by exhibiting in Cider Orchard and let the trade

come to you.

Beer GardensBottled beers, speciality beers, world beers, cask ales, local brews and

premium lagers all have a home in Beer Gardens. It’s where visitors will

go to find drinks that will give their pub pulling power.


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Capitalise on the demand for wine in the pub trade

Wine sales have represented the biggest area of growth in the pub trade for the last two years, and there are no signs

that this will slow down. A wine intelligence survey commissioned in 2006 highlighted that 72% of wine drinkers

drink wine in pubs. However 36% thought the range and quality of wines available was poor with only 24% finding

good wine selections. This situation is changing with more and more publicans realising the financial benefits of

stocking a good range of quality wines.

50% of pubs now stock over eight different wines.

The message is clear; the opportunity for wine suppliers to add a massive boost to their business through the pub

trade is enormous.

• Consumer demand for good quality and broader selections of wines is high.

• Publicans are realising this potential and are embracing it.

• The trend towards pubs as a dining experience is driving the need for better wines.

• 74% of pubs now serve wine from the bottle with only 6% from a bag in a box.

• The majority of tenanted landlords are not tied when it comes to wine purchase.

• All free house owners purchase their own wine.

The majority of publicans don’t visit product specific shows and, of more importance, are unaware of which

wine companies supply the on-trade.

The Wine Village at Publican Live provides a real business opportunity for wine companies looking to reach this highly

lucrative new market.


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Get on the menu

Over the last ten years there has been an incredible proliferation in the number of pubs serving high quality food in the

UK. From traditional pub grub to the more sophisticated eating experience of a Gastro Pub, this £6.4 billion market is

set to continue its growth as consumers demand a more civilised balance of drink, food and entertainment.

One key message that is being pushed throughout the trade is how publicans can take advantage of this lucrative

trend. And according to the Mintel report, Pub Catering, the answer is - sourcing.

• Sourcing organic and local ingredients.

• Sourcing ingredients with outstanding flavours.

• Sourcing new and emerging flavour trends.

• Sourcing home-made items - breads, sauces and chutneys.

• Sourcing more sophisticated lighter meals and snacks – olives, small cheese boards etc.

The message is clear; pubs are big business for both local and national food suppliers. But what is the most effective

way of getting your food products into the licensed trade?

In 2008 Publican Live will host the Food Market - a purpose built pavilion promoting delicious speciality and traceable

foods to the trade and an irresistible draw to thousands of publicans looking to improve their food offering or find

something different for their existing menus.


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Quench the demand for cider

With the over-ice revolution now instilled in the consciousness of today’s pub drinkers the demand for both over-ice

and premium ciders has increased dramatically over the last year. Combine this with the development of commercial

pear cider production and there has never been a better time to get cider products into the licensed trade.

According to The Publican magazine annual Market Report 2007, bottled cider represented the second

biggest growth area in pub sales last year - just behind the whole of the wine industry.

Cider Orchard

Cider Orchard is a pavilion dedicated to selling cider and pear cider to the thousands of pub buyers looking to

quench the demand for this popular and profitable drink. Make sure it’s your cider they’re serving. Call the team

today and book your place in Cider Orchard.

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Put yourself in front of the UK’s key beer buyers

Specialty and world beers, delicious cask ales, local brews and premium lagers are now a major distinguishing point in the

pub trade with publicans constantly on the look-out for the differential that will attract new and long term custom.

Targeting the market for these products can, however, be difficult. Identifying the thousands of free houses is a major task

and getting in front of a major distributor or head office isn’t easy. However, there is a solution - a platform that will put

you directly in front of the pub trade’s key buyers.

Beer Gardens

Beer Gardens is a dedicated pavilion which will host a wide range of speciality beers and ales. Through sampling

and face-to-face contact, publicans and pub managers with first-class buying power will be searching for the beer

that will be the talking point of their pub. Endless long term business opportunities are possible in the

Beer Gardens. Call the Publican Live sales team now for the opportunity to boost your sales.

Visit www.publicanlive.comVisit www.publicanlive.com

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Publican Live and Daltons Weekly have once again teamed up to present The Property and Recruitment Show.The Property and Recruitment show at Publican Live is the UK’s only exhibition dedicated to helping

professionals identify opportunities in the pub sector. Whether they are already in the trade and looking to

purchase a second leased pub or are taking their first step into pub management, Publican Live is the first stop

for thousands of business people.

For any pubco or property company the Property and Recruitment Show at Publican Live is probably the most

cost effective way of securing licensees and recruiting staff. It’s exactly why companies like Admiral Taverns

take part.

“Publican Live provides a great opportunity to showcase Admiral Taverns. It’s a fantastic

way to meet both potential and existing licensees.” Paul Holmes, Admiral Taverns.

So whether you have a property to lease or provide a service to the property and recruitment industry call the

Publican Live team for an unrivalled route to your market.

Who should exhibit?

Pub Companies

Property Companies

Financial and Insurance Companies

Recruitment Companies

Legal Services

Training Companies

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Publican Live benefits from the most comprehensive promotional campaign. Backed by the market leading magazine The Publican a £500,000 marketing push will ensure that Publican Live attracts the industry’s key buyers in their thousands.

• 6 month marketing campaign in The Publican.

• Over 500,000 tickets distributed to the industry.

• Newsletters and show previews.

• Regular email alerts.

• Text alerts.

• Comprehensive website including online registration @ www.publicanlive.com.

• VIP Campaign targeting HQ buyers.

• Intensive PR Campaign.

• All backed by The CMPi’s leading trade titles.

The exceptional breadth and quality of The Publican portfolio means that Publican Live benefits from an

extensive 6 month marketing campaign right to the heart of the market.

• The Publican and Theme - read by over 40,000 readers.

• Publican.com - over 71,000 subscribers.

• BAR Show and Publican Live are visited by over 15,000 industry professionals.

• A dedicated database of over 70,000 retail outlets and HQ entries.

• Portfolio of unique events from golf to karaoke brings together suppliers and operators.

• A dedicated training brand – The Official Training Company.


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For further informationChris Down 0207 955 3727 [email protected] Jamie Foskett 0207 955 3739 [email protected] Afia Boamah 0207 955 3731 [email protected] Andrew Gibson 0207 955 3733 [email protected]

The Licensed Trade Group, Ludgate House, 245 Blackfriars Rd, London SE1 9UY.

Rate Space Only Shell Scheme

Ground floor £346 per sqm £372 per sqm

Gallery £312 per sqm £334 per sqm

Outdoor area (over 25m) £259 per sqm £279 per sqm

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Get maximum impact at the show with sponsorship

Publican Live’s sponsorship packages provide a great way to stand out from your competitors when the

industry’s buyers are making their key purchasing decisions. This year all of the features are available for

sponsorship along with many other unique publicity packages.

Call the sales team for full availability or visit www.publicanlive.com.

contacts...


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Publican Live Sales Brochure

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