PUBLIC SPEAKING FOR RESEARCHERS - ITHS · We love to hear from you! ... EFFECTIVE PUBLIC SPEAKING...
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How to Engage Your Audience PUBLIC SPEAKING FOR RESEARCHERS
Transcript of PUBLIC SPEAKING FOR RESEARCHERS - ITHS · We love to hear from you! ... EFFECTIVE PUBLIC SPEAKING...
How to Engage Your
Audience
PUBLIC SPEAKING FOR
RESEARCHERS
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Institute of Translational Health Sciences
Stacey Long-Genovese, PhD
Director of Education, ITHS
206-616-6283
CAREER DEVELOPMENT SERIES
We love to hear from you!
Please connect anytime.
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Our Focus
• Speeding science to the clinic for
the benefit of patients and
communities throughout WWAMI
• We promote the translation of
scientific discovery to practice by:
Fostering innovative research
Cultivating transdisciplinary research partnerships
Ensuring a pipeline of next-generation researchers
through robust education and career development
programs
Laboratory Clinic Community
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PLEASE COMPLETE THE
EVENT SURVEY AT THE
CONCLUSION OF THE
SEMINAR.
THANK YOU!
How to Engage Your
Audience
PUBLIC SPEAKING FOR
RESEARCHERS
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How you communicate
can undermine what you
communicate.
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EFFECTIVE PUBLIC SPEAKING
► Internalize your plan.
► Your body is your instrument. Warm it up!
► Be the confident guide to a foreign land.
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SEMINAR
►Audience consideration
►Tools for talking science to anybody
www.engage-science.com
@EngageScience
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KNOW YOUR AUDIENCE
BE PROACTIVE
► Research your audience
► Ask questions
Fred Hutchinson Cancer Research
Center 14%
Group Health 1%
Institute for Systems Biology
3%
University of Washington
80%
VA Puget Sound 1%
Washington State Department of
Health 1%
INSTITUTION
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KNOW YOUR AUDIENCE
BE PROACTIVE
► Research your audience
► Ask questions
0 5 10 15 20 25 30
Graduate Student
Research Scientist
Physician/Fellow/Resident
Project Manager/Coordinator/Director
Postdoctoral Fellow
Professor
Undergraduate Student
Unspecified
Librarian
POSITION
Percentage
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KNOW YOUR AUDIENCE
Expert
Gets to see the picture.
Must describe the picture using words, without using gestures.
Cannot see what the audience is drawing.
ACTIVITY
Audience
Cannot see the picture.
Must draw the picture described to them.
Try to keep your eyes on your own work.
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KNOW YOUR AUDIENCE
ANSWER
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KNOW YOUR AUDIENCE
ANSWER
What you say is not always what your audience hears.
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AUDIENCE PERCEPTIONS
FISKE & DUPREE (2014)
WA
RM
TH
COMPETENCE
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AUDIENCE PERCEPTIONS
FISKE & DUPREE (2014)
PITY
HATE ENVY/DISTRUST
RESPECT
WA
RM
TH
LO
W
H
IGH
LOW HIGH
COMPETENCE
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AUDIENCE PERCEPTIONS
FISKE & DUPREE (2014) - U.S. JOBS SURVEY
WA
RM
TH
LO
W
H
IGH
LOW HIGH
COMPETENCE
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JARGON
Why do we use jargon?
…with colleagues?
…with the public?
Is using jargon categorically bad?
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JARGON
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JARGON
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JARGON: NOUN-WORD STACK
Nearshore Current Model
=
Nearshore + Current + Model
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JARGON: NOUN-WORD STACK
Nearshore Current Model?
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JARGON: NOUN-WORD STACK
Stronach et al. (2006)
Nearshore Current Model
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JARGON: NOUN-WORD STACK
Nearshore Current Model
Healthcare Cost Containment
Primary Care Provider (PCP!?)
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Use ANALOGIES to distill information.
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How do waves go from this…
to this?
Credit: The COMET Project
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wikipedia
Waves get
TALLER and STEEPER
WAVES SHOAL IN SHALLOW WATER
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BREAKING POINT
https://www.youtube.com/watch?v=D_tqEJt7NeY
Credit: Toyota
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STORY-TELLING
THE STORY ARC
COMPLICATING
ACTION RESOLUTION
SETUP
CLIMAX
DEVELOPMENT
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STORY-TELLING
THE STORY ARC
COMPLICATING
ACTION RESOLUTION
SETUP
CLIMAX
DEVELOPMENT
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STORY-TELLING
THE STORY ARC
COMPLICATING
ACTION RESOLUTION
SETUP
CLIMAX
DEVELOPMENT
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STORY-TELLING
THE STORY ARC
COMPLICATING
ACTION RESOLUTION
SETUP
CLIMAX
DEVELOPMENT
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STORY-TELLING
THE STORY ARC
COMPLICATING
ACTION RESOLUTION
SETUP
CLIMAX
DEVELOPMENT
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STORY-TELLING
THE STORY ARC
COMPLICATING
ACTION RESOLUTION
SETUP
CLIMAX
DEVELOPMENT
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HOOK
RESOLUTION
SETUP
CLIMAX
ELEVATOR
PITCH
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WORKSHOP
►“ABC Story” improv game
►Peer feedback on elevator pitch
►Fielding questions with “PREP”
www.engage-science.com
@EngageScience
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FIELDING QUESTIONS with P.R.E.P.
o in t – The point I want to make is…
eason – The reason I say this is…
xample – For example… In my experience…
o in t – Therefore, my point is…
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RECAP:
What did you learn?
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Thank you!
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Questions?
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CONNECT WITH ITHS
/InstituteofTranslationalHealthSciences
@ITHS_UW
/ithsuw
www.iths.org
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Visit ITHS.org to Become an ITHS Member
Access
Members gain access the different research services, resources, and tools
offered by ITHS, including the ITHS Research Navigator.
Join a unique catalyst that accelerates discoveries to practice.
Funding
Members can apply for local and national pilot grants and other funding
opportunities. ITHS also offers letters of support for grant submissions.
Collaboration
Members can connect with collaborators across the CTSA
consortium.
Education and Training
Members can access a variety of workforce development and mentoring
programs and apply for formal training programs.
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Upcoming Career Development Series
April – How to Network
TBD | 4–6 p.m. | South Lake Union
Includes a short seminar with
food + drink + career networking opportunities
March 1st– Translating your Research into
Career Opportunities Wednesday, March 1 | 5–7 p.m. | HUB 334
Learn how to enhance their job marketability. Explore
STEM career paths in non-profit, private industry, and
government sectors
RSVP at ITHS.org
