Public Sector Sponsorship Prospectus · • Reserved seating in Keynote Sessions (Day 1 & Day 2)...

Public Sector Sponsorship ProspectusWashington, DC I June 20-21, 2016 I Marriott Hotel at Wardman Park

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Event OverviewAmazon Web Services will host our sixth annual Government, Education and Nonprofits Summit on June 20-21, 2016 in Washington, DC. The WWPS Summitis one of the world’s largest public sector cloud gatherings and brings together developers, IT, and line of business leaders to address current best practices and trends in cloud computing as well as solutions that can be instantly applied. Sessions will feature public sector organizations sharing how the cloud enables more mission for the money, acquisition strategies in government, and optimizing security while reducing costs. We expect 4000+ attendees. Tracks will include: Mobility and IoT, Security and Compliance, Security Technical, DevOps, Open Data, Enterprise Adoption (All-in, Hybrid), Big Data, Community Cloud (GovCloud and IC), Transformation and Innovation, Health and Life Sciences, and Enterprise Apps.Other Events of Interest: We will host our third GovCloud (US) Customer Advisory Board as well as an Executive Summit, and Intel Cloud Lounge

Registration Link: AWS Government, Education and Nonprofits Summit

Interestedinasponsorship?ContactHannahShatzen,[email protected]

Why Sponsor?


AWS Summit sponsorships are designed to help grow your AWS organization through face to face engagement. Not only do sponsorships include opportunities to build awareness and network with quality, government, education, and nonprofit leaders and technical professionals during the event, but before and after as well – enhancing your ROI. The on-site environments are created to drive attendees directly to sponsors and expose you to optimized networking through presentations, sessions and receptions. On top of all that, the AWS Public Sector Summit Sponsorships give you opportunities to foster relationships with your existing customers and make connections with other AWS Partners, industry analysts and thought-leaders.

Event Information

2016 AWS Government, Education and Nonprofits SummitWashington, D.CJune 20TH -21ST, 2016Marriott Hotel at Wardman Park4000+ Attendees


Event Agenda


June 21st Day 2Expo Hall Networking Breakfast I 8:00- 9:00amConcurrent Sessions I 9:00- 9:45amConcurrent Sessions I 10:00- 10:45amMorning Networking Break I 10:45- 11:15amClosing Keynote with Andy Jassy I 11:15am-12:45pmLuncheon with Exhibitors I 12:45- 2:00pm

Exhibitor Move- Out I 2:00- 5:00pm

Concurrent Sessions I 2:00- 2:45pmConcurrent Sessions I 3:00- 3:45pmConcurrent Sessions I 4:00- 4:45pmEvening Closing Reception I 4:45 -6:30pm

Timing subject to change

June 19th

Exhibitor Move-In I 2:00- 7:00pm

June 20th Day 1 Exhibitor Move- In I 7:00-10:00amRegistration & Breakfast I 7:00- 8:45amMorning Keynote with Teresa Carlson I 9:15- 10:45amNetworking Break I 10:45- 11:30amConcurrent Sessions I 11:30am-12:15pmNetworking Luncheon I 12:30-1:30pmConcurrent Sessions I 1:30- 2:15pm Concurrent Sessions I 2:30- 3:15pm Networking Break I 3:15- 3:45pmConcurrent Sessions I 3:45- 4:30pmConcurrent Sessions I 4:45- 5:30pm Evening Opening Reception I 5:30- 7:00pm

Attendee Demographics

Attendee demographics are comprised of all technology related job roles with the majority of attendees identifying as developers, engineers, or IT decision makers from the government, nonprofit, and education industries. Over 95% of attendees live in close (within driving) proximity to the Summit venue. This group is predominantly male with an age range of 25-55 years.

We are planning for 4,300 in Washington, DC in 2016.


Sponsorship Packages OverviewFour sponsorship packages are available for the 2016 AWS Government, Education, and Nonprofits Summit. Each of these packages has been created with various objectives and price points in mind, recognizing that each of our

valued sponsors has different goals and budgets. Please note there are a limited number of sponsorships and add-ons available.


Platinum $65,000

3 available

Gold$55,000

6 available

Silver$35,000

19 available

Bronze$20,000

29 available

Exhibitor- Only$15,000

11 available

Further detail on what each package includes in terms of sponsorship benefits and deliverables on subsequent slides

Platinum Sponsorship $65,000


Speaking Opportunities:

• 1 Dedicated Breakout Session- 45 minutes• 1 Traditional Panel with choice of one of the topics

below*:• Going All-in on AWS Panel• Modernizing Gov't in the Cloud Panel• Acquisition Strategy Panel• Cost Optimization Panel• Security Innovation Panel• Panel TBD by AWS• Panel TBD by AWS• Panel TBD by AWS

• 20 X 20 Booth space on Expo Floor (12ft. ceilings)• Unlimited Full Conference Passes (access to all sessions,

expo and keynote)• Complimentary Wi-Fi access• Complimentary lead retrieval device capturing name, title,

company, phone, email and address• Whisper suite access during 2-day event• Email template to invite customers to event

Each Platinum sponsor will participate in one dedicated breakout session. Additionally, platinum sponsors will participate in one panel of their choosing from the above list. The panels will be given on a first come, first serve basis and in some cases will have multiple partners with different business perspectives sitting on one together. The Panel TBD topics will be chosen by AWS further down the road.

Exhibitor Elements

Marketing & Promotion

• Company Logo featured alongside AWS logo on the attendee giveaway

• Full Page Advertisement in Summit Program• 250 Word Company Description featured in Summit Program• Company logo featured in Summit Program• Company logo featured on the sponsor signage at event • Company logo featured on the event website with link to your

website• 250 Word Company description featured on the event website• Company logo featured on all AWS conference banners in

Keynote Hall• Collateral Drop at Keynote on Day 1• Executive recognition of company sponsorship during the keynote• Reserved seating in Keynote Sessions (Day 1 & Day 2)• Company logo featured on mobile app• Full company description featured on mobile app• Direct link to your website from Mobile app• Record Executive Video testimonial prior to Summit (April

timeframe in DC area) to be played during the Keynote on Day 1, asset to keep

Gold Sponsorship $55,000



• AWS Talk • Security (4 slots, 10 min each)• DevOps (4 slots, 10 min each)

• 10 X 20 Booth space on Expo Floor (12ft. ceilings)• Unlimited Conference Passes (access to all sessions, expo

and keynote)• Complimentary Wi-Fi access• Complimentary lead retrieval device capturing name, title,


The Gold sponsorship comes with an AWSTalk. An AWSTalk is much like a TedTalk, if you’re familiar. Given the huge interest in the full speaking slots and content opportunities, we created a smaller scale version of our platinum package. The gold sponsorship gives partners an opportunity to essentially have a ‘mini standalone session’ for 10-11 minutes. That means you get to customize your session, show a video, do a demo, bring a customer on stage to join you, invite an ISV to your session or lead a TedTalk style presentation about your most meaningful content so the audience will leave given a solid sense of what you bring to the table. We have found that this amount of time allows for just the right level of information. It is actually twice the amount of time we give our customers on main stage when they give their keynote vignettes. There will be 3-4 sponsors speaking within each AWSTalk. The goal is to have different partners/ perspectives speak about the same topic in order to show the range of experiences that result from different organizations using AWS as their platform.

Exhibitor Elements


• Half Page Advertisement in Summit Program• 150 Word Company Description featured in Summit Program• Company logo featured in Summit Program• Company logo featured on the sponsor signage at event• Company logo featured on the event website with link to your

website• Company description featured on the event website• Collateral Drop at Keynote on Day 1• Corporate signage at entrance of Keynote Hall• Recognition of company sponsorship during the keynote• Company logo featured on mobile app• Full company description featured on mobile app• Direct link to your website from Mobile app

Silver Sponsorship $35,000



• 1 Traditional Panel with choice of one of the topics below (2-3 slots on each panel):

• Going All-in on AWS Panel*• Cost Optimization Panel*• Security Innovation Panel*• Hybrid Panel: It’s Not All or Nothing, How to

Make Progress without Breaking the Bank• Building a Future Proof Government: How the

Cloud Allows Government to Plan for the Unknown

• Policy as a Strategic Enabler for Cloud Adoption and Transformation

• Cloud Innovation Panel• Best Practices for Cloud Procurement Panel• Modernizing Gov't in the Cloud Panel

*Strikethrough indicates a panel is full

• 10 X 10 Booth space on Expo Floor (12ft. ceilings)• Unlimited Conference Passes• Complimentary Wi-Fi access• Complimentary lead retrieval device capturing name, title,


Exhibitor Elements


• Quarter Page Advertisement in Summit Program• 100 word Company Description featured in Summit Program• Company logo featured in Summit Program• Company logo featured on the sponsor signage at event• Company logo featured on the event website with link to your

website• Collateral Drop at Keynote on Day 2• Corporate signage at entrance of Keynote Hall• Recognition of company sponsorship during the Keynote• Company logo featured on Mobile App• Company description featured on Mobile App• Direct link to your website from Mobile App

Bronze Sponsorship $20,000


No speaking opportunity

• 10 X 10 Booth space on Expo Floor (12ft. ceilings)• Unlimited Conference Passes (access to all sessions, expo

and keynote)• Complimentary Wi-Fi access• Complimentary lead retrieval device capturing name, title,


Exhibitor Elements


• 50 word Company Description featured in Summit Program• Company logo featured in Summit Program• Company logo featured on the sponsor signage at event• Company logo featured on the event website with link to your

website• Collateral Drop at Keynote on Day 2• Corporate signage at entrance of Keynote Hall• Recognition of company sponsorship during the Keynote• Company logo featured on Mobile App• Company description featured on Mobile App• Direct link to your website from Mobile App

Exhibitor- Only Sponsorship $15,000 Due to high demand, we opened a limited number of Exhibitor- Only Sponsorships as of May 9th, 2016This sponsorship is perfectly designed for those partners with smaller budgets, special procurement titles (women-owned, veteran-owned, etc.), or small disadvantaged businesses.


• 10 X 10 Booth space on Expo Floor (12ft. ceilings)• Unlimited Conference Passes• Complimentary Wi-Fi access• Complimentary lead retrieval device capturing name, title,

company, phone, email and address• Email template to invite customers to event

Exhibitor Elements Marketing & Promotion

• Logo & 50 word Company Description featured in Summit Program

• Company logo featured on the event website with link to your website

• Company logo, link to website featured on Mobile App

Add-On Sponsorship Opportunities


We understand that Sponsors have many different priorities when sponsoring events, to help you better achieve your goals, we are offering a la carte options. These additional opportunities maybe added to any

level of sponsorship to enhance your offerings and opportunities at the Summit. Please note there are a limited number of sponsorships and add-ons available. Add-ons for

Sponsorships will be sold on a first come, first served basis.

Add- On Sponsorships Cost Available

Metro Center Take Over Advertising (months leading up to Summit) $40,000.00 1Summit Wi-Fi Sponsor (logo and brand placement on Wi-Fi log-in page) $10,000.00 1Day 1 Networking Luncheon Sponsorship $10,000.00 1Day 2 Networking Luncheon Sponsorship $10,000.00 1Coffee Break sponsor (signage) $4,000.00 4Social Media/ Charging Station (Twitter handle featured on Twitter Fall) $8,000.00 4Photo Booth Sponsor (with social media sharing options) $8,000.00 2Recorded Executive Video testimonial prior to Summit $8,000.00 2

(April timeframe in DC) to be played during the Keynote on Day 1Keynote Floor Branding at entrance $5,000.00 3Escalator Advertising (logo on escalator wall) $5,000.00 2Front Inside Cover of Program Advertisement $4,000.00 1Opening Reception Day 1 bar branding sponsorship $3,000.00 2Closing Reception Day 2 bar branding sponsorship $3,000.00 2Back Cover of Program Advertisement $3,000.00 1Mobile App Banner Ad $2,500.00 3Whisper Suite Access for 2-day event $2,500.00 6Opening Reception Day 1 cocktail napkin sponsorship $1,000.00 5/6Closing Reception Day 2 cocktail napkin sponsorship $1,000.00 6

Thank You and See You Soon!

Interestedinasponsorship?ContactHannahShatzen,[email protected] 14

Customized Sponsorship PackagesNot be shared publically

ToaddresstheuniqueneedsofouremergingWWPSpartnersweareofferinganExhibitor-onlyoptionin2016.Pleasenotethereareonly10Exhibitor-onlyspotsavailableandtheywillbesoldonafirstcome,firstservedbasis

Cost Available10x10Booth(inExpoHall) $15,000.00 10PremiumExhibitorSponsor(6fttableprimelocationatentrancetoExpoHall) $10,000.00 4StandardExhibitorSponsor(6ft tabletopinExpoHall) $7,500.00 7

AllExhibitor-OnlySponsorshipcomewiththefollowing…Wifi- access x

Companynamefeaturedoneventwebsiteandlinkedtoexhibitorhomepage xRecognitionofcompanyasexhibitorduringthekeynote x

TwoguaranteedregistrationsfortheExpoandKeynotesOnly xCustomprioritycustomer/prospectinvitation x


Four Shared Sessions, $30,0001) Intel2) Infozen/ WESTPrime Eva/ NASA3) TBD4) TBD

Cloud Lounge Sponsor, $20,000- IntelExpo Hall Sponsorship, $80,000- Intel

Exhibitor- Only Sponsorship

SpecialProcurementPartnerSponsors

• Women- owned• 8AHubzone• Startupcompanies

• $2500+


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Public Sector Sponsorship Prospectus · • Reserved seating in Keynote Sessions (Day 1 & Day 2)...

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