Public Relations VS. Marketing VS. Advertising

Amanda Willard-RodriguezJanuary 15, 2015

Full Sail University

Public Relations

• Managing the spread of information between individuals or organizations.

• May have a negative or positive impact on the brand’s image.• Focused messaging. • Write pitches and send directly to journalists. • Crisis PR strategies• Copywriting and blogging for the web.• Social media promotions and responses to negative opinions

online

Marketing

• Communicating the value of a product or service. • Choosing target markets.• Analysis, market segmentation, and understanding consumer

behavior.• PR and advertising.• Promotions, social media, sponsorships, webinars, trade

shows, and more.

Advertising

• Persuade the audience over multiple platforms.• Ads are placed where advertisers believe they will reach the

largest, most relevant audience.• Control of messaging. • Straight to the point messages.• Market campaigns based focus on market research.