3. After the event, keep the Twitter account updated, communicating with their new student followers notifying them of future student events or promotions.

4. Keep a running relationship with the university by sponsoring school events and fundraisers, athletic events, and various clubs.

6. Calendar/timetable: December- create Twitter account, Sunshine Study Session during Finals week before Christmas break, initial relationship with students, keep communication through TwitterSpring Semester- become involved with the athletic fundraising committee, attend games, sponsor events, offer spots in coffee shop for tutoring sessions or group meetings, create another Study Session event for the Spring Finals week