GROUP-1Leader-Jayesh patole Priyanka NaykodeAditya Patil (15)Priyanka MahimkarPooja Tatkare (25)Deepak Singh (28)Prashant Jadhav

WHAT IS PUBLIC RELATION ?

Journalism - The main intention of those working in the Journalism profession is to provide their readers and audience with accurate reliable information they need to function in society.

Role of PR in journalism

Journalism and PR might be seen as two sides of the same coin.

One side has news it wants to get out and the other side needs to news cover.

It can be symbiotic relationship.

Role of PR in journalism

PR accomplishes his work by sending press release to news paper, magazines and web journalists.

PR maintain relationship with top journalist and the media agencies.

They invite freelance journalist and photographers as they make a good cover story.

Role of PR in journalism

Advertising is a form of communication for marketing and used to encourage an audience to continue to make some new actions.

Role of PR in Advertising

Top management is increasingly recognizing corporate reputation as an important asset.

An organization has and its turning to public relations counselors to manage this asset.

Simultaneously, Public Relation is achieving unprecedented attention for the essential role it plays in marketing.

Public Relation is being increasing considered a vital component for building brand value, maintaining brand vitality, and establishing brand credibility.

Role of PR in Advertising

Just over a third of all brand managers believe that public relations is very important and its return on the marketing money spend followed closely by advertising, sales, promotion and new media which ranked 32%, 30% and 28% respectively.

PR finds a cost efficient way to reach target markets for the products and services provided by the company.

PR uses technology to facilate person to person direct target individuals.

Role of PR in Advertising

PR is responsible to bring in sponsors for the event and manage the whole funding.

PR releases press content for the newspapers, magazines, brochure's, pamphlets, etc.,

PR makes sure that positive word of mouth is being spread in the public about the event

PR is responsible to deal any negative rumors which could dampen the image and brand value of the event.

Role of PR in Fashion Shows

PR arranges sponsor for the event PR using media tries to increases curiosity

about the event PR is responsible to increases and maintain

the hype of the award function When the award function is to be telecasted

the PR person creates many rumors and stories related about the event to get maximum trp.

Role of PR in award functions

PR co-ordinates between competent authorities in water management at different levels and issues early warnings to the areas which are suspected to have a draught kin the coming future

PR has to make long-term drought management strategies and establish the institutional capacity to access the frequency, severity and localization of draughts and also access the various effects on crops, livestock, the environment and specific drought impacts on populations.

Role of PR in crisis management (Draught)

Due to the complexity of draught varaability and geographical conditions, PR has to work on different parameters that can be compared when sufficient data is available.

Role of PR in crisis management (Draught)

PR handles the situation & arranges help needed to that place.

PR approaches Police, Hospitals & Ambulances.

PR provide the first hand help to the spot like-Local people.

He studies the case & then gives the information to railway officials & media.

Role of PR in (Railway Accident)

The route of the train. Time of the accident . About the accident spot. About the nearest Railway station. Distance between highway & accident spot. Total number of passanger. The number of people died & injured.

The information provided by the PR

PR gives the information about the help provided to the victims.

The reason for the accident. Precautions taken after the accident.

KARANJADI RAILWAY ACCIDENT

2620 MANGLORE-LTT(MUMBAI)MATSYAGANDHA EXPRESS.

CASE STUDY

The actual senario

PRO-VAISHALI PATANGE

STATION MASTER-J.D MINA

STATION SENIOR STAFF-PRAKASH KHADE

PR ROLE

Accident occurred at 6.00 am between Karanjadi & Veer station near Roha in Raigad district in maharashtra.

As said by PR 200 k.m from mumbai after the engine hit to boulders that had fallen on the track due to mudslide due to heavy rains in the area.

8 coaches detrailed including to compartments & engine &7 bogie unaffected

Information given by PRO

14 people were killed & 62 were injured The injured were rushed to the Hospitals in

Mahad & Roha. Condition of the driver & asst.driver was to

be very serious. After Laluprasad Yadav accepted the post

of Railway minister it was the first accident in India.

Railway minister announced 1 lakh to the family of person died in the accident Rs.5000 To 15,000 to the injured.

We visited the accident spot & tried to take information from the station master of Karanjadi which was on duty at the time of accident Mr.J.D mina.

But he did not entertain & did not give any information.

Real senario

But Mr.Prakash Khade Sr.staff of konkan railway,working at karanjadi station from last 12 years,helped out to gave us proper information.

As per Mr.Prakash Khade: On 17th july2004 The train was from

Manglore To L.T.T (kurla, mumbai) accident was happened on 6.00 am.

The accident spot was from 2-3 K.M of karanjadi railway station.

In this accident 11 peoples were died on the spot & 40-50 peoples were injured & 5 peoples died later in Mahad civil Hospital which was 11 km far from accident spot.

The first hand help was provided by the local residency peoples near the accident spot.

The measures taken after the accident the cutting of ages of mountain which poses dangerous.

The cause of accident is still “unknown”

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