Public Relations Portfolio
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Transcript of Public Relations Portfolio
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Portfolio index
Resume
Sample work:The ColonnadeRelay For Life
Invisible ChildrenCrossroads Pregnancy Center
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EducationGeorgia College & State UniversityBachelor of Arts Degree: Mass CommunicationPublic Relations Minor: Photography
Milledgeville, Ga.August 2010
Career-related ExperienceInvisible Children at GCSU
Managed public relations team•Wroteapressrelease,createdaflyer•Helped with event planning and coordination•
America’s Mart, The Gerson Companies Showroom Manager
Head of a seasonal showroom•Responsible for the display coming together•
Team leader Assemble and manage a work team (20+ students) to set up and take down showrooms for a major gift and home •furnishings vendor
Career-related ProjectsThe Colonnade—GCSU newspaper
Public Relations Representative Fundraising•Designing, organizing, and raising money to support and create a calendar for The Colonnade•Organizing an intramural soccer team to encourage excitement and teamwork among the staff •
JournalistWriting articles for the newspaper•Taking photographs for the newspaper•
Relay For LifeA team captain•Designed the Kick Off invitation•Co-created a photo slide show for the Kick Off•
Crossroads Pregnancy Center Wrotepressreleasesanddesignedflyers•Made a brochure•Created a media list•Raised awareness of Milledgeville’s crisis pregnancy center•
HOPE scholarship recipient 4 years•President’s and Dean’s list•Study Abroad Student Ambassador Award in Paris (Summer 2008)•Wesley Foundation President (2007-2008)•Mentor a second grade girl from the Milledgeville projects (2008-present)•East Atlanta Kids Club volunteer (Summer 2009)•Kid’s Ministry leader (Fall 2009)•Mission trip to Nairobi (Summer 2007)•
Letters of recommendations are available upon request
Honors & Awards, Volunteer
Atlanta, Ga.December 2009-Present
Milledgeville, Ga.August-November 2009
December 2003-Present
Milledgeville, Ga.August-December 2009
Milledgeville, Ga. January-May 2009
Milledgeville, Ga.August-December 2009
[email protected] 770-833-7812
663 Cumberland Rd NEAtlanta, Ga. 30306Andrea Lowery
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TheColonnade,theofficialstudentnewspaperofGCSU,ispublishedbyastudentstaff. The Colonnade ranks among the top ten student newspapers of the southeast. Fall semester 2009 I held a public relations and journalism position.
Two classmates and I partnered together to make the public relations team. We each had our own projects to work on in order to reach our goals:
To increase the general readership of The Colonnade•To increase student involvement in The Colonnade•To maintain solid brand recognition•To motivate The Colonnade staff•
My major projects for The Colonnade included:
External PRFundraising•
Colonnade Calendar
Internal PRBringing staff together•
Intramural soccer team
JournalistWrite stories and take photographs •
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Making The Colonnade Calendar 2010
I am currently designing a calendar for The Colonnade. It is a fundraising project that also gets students on campus involved.
I had a photo contest for the calendar. The contest asked students to submit photos that represent their view of GCSU. To raise awareness of the contest, I created a Facebook event, handed out flyers,andsetupaninformationaltablebytheFountainnexttothecampuslibrary.
Students submitted a total of 150 photos for the contest. Photos were uploaded into a Flickr group or emailed to [email protected].
After selecting the best quality printer with the lowest price, I made up a sponsorship rate sheet and began selling ad space to local businesses. The original goal was to print 1,000 calendars for $3,870. However, most business said no to sponsoring the calendar because they do not have that much money in their budget. I adjusted the amount of calendars printed to lower the cost for sponsors, which has been a positive response thus far.
Making the calendar has been a learning process. It has taught me how to make successful adjustments while keeping the overall goal in sight.
I am custom designing the calendar in Adobe InDesign.
The Colonnade Calendar will be distributed to students, faculty, and sponsors in January 2010 and will be accessible from the Colonnade website www.GCSUnade.com.
Fundraising
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The Baldwin County Relay For Life Kick Off of 2009 was planned by my public relationsadministrationclass.Iwasselectedasateamcaptainandledoneoffivepitches to the Relay For Life committee. Parts from each pitch were chosen to finalize the theme. My invitationwas selectedand thedesignwasacatalyst fordifferentflyers.IalsowroteafeaturestoryspotlightingthehonorarychairoftheKick Off, Cole Spivey.
THE OFFICIAL SPONSOR OF BIRTHDAYS.TM
After the event, I was nominated as a co-MVP of our team.
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Celebrate
A Memory
Relay For Life of Baldwin County is going to
Celebrate A MemoryJoin us for the Relay For Life
Kick OffTuesday, November 17, 2009
6 p.m.at Northside Baptist Church
Life is a gift. Come celebrate the present.
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Invisible Children roadies teamed up with GCSU senior Meagan Shorey to bring their crew to Georgia College. The roadies showed the original Invisible Children film “Rough Cut.” I led the public relations team for the event, which brought nearly 200 students to the screening—the largest college turn out for the roadies thus far.
I wrote a press release, which Lyric Burnett received and proceeded to write an article on for The Colonnade. I also designed a flyer that was posted around campus, and I taught other students Photoshop skills that enabled them to make flyers for the event. I was also a part of the planning committee.
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For immediate release Sept. 14, 2009Contact: Whitney McCullough or Meagan Shorey (404)384-1772 or (706)332-8171Andrea Lowery
Invisible Children Screen at GCSU
The GCSU American Humanics Student Association is sponsoring a screening of the Invisible Children documentary “Rough Cut” on Monday, Sept. 28 at 7 p.m. in the GCSU University Banquet Room. “Rough Cut,” the original Invisible Children documentary, tells the tragic story of the northern Uganda’s night travelers and child soldiers. The night travelers try to escape the fate of becoming a child soldier. Joseph Kony, head of the Lord’s Resistance Army (LRA), is in a guerilla warfare struggle against Ugandan President Yoweri Museveni. Over 30,000 children in Uganda, Africa have been abducted and forced to fight in the LRA.
“Showing ‘Rough Cut’ has the potential to show GCSU students how we can make a change in the lives of these children despite the physical distance between us,” President of American Humanics Whitney McCullough said. McCullough teamed up with Senior Meagan Shorey who contacted Invisible Children and arranged for the Invisible Children roadies to include GCSU as a spot on their tour. “I wanted Invisible Children to be sponsored by a group that would bring in all types of people,” Shorey said. “Since American Humanics has people who want to work with non-profit, it would be a perfect way to involve the organization with the community and the campus.” American Humanics is a certification program open to any undergraduate student interested in a career in non-profit management.
“The American Humanics program prepares students to become nonprofit leaders through related course requirements, leadership opportunities, internship experiences and scholarships.” McCullough said. Invisible Children is a non-profit organization that American Humanics is proud to sponsor at GCSU. “Not only is Invisible Children a great cause, they help young people have confidence to have a passion and give their time to other people,” Shorey said. “That’s what we all desire.” The American Humanics Program is an innovative, cross-disciplinary course of study that equips college and university students to become skilled professionals and leaders in the non-profit sector. The program is a collaboration between American Humanics, Inc., 75 colleges and universities, and 20 major national non-profit organizations. For more information on American Humanics or Invisible Children contact Whitney McCullough at 404-384-1772 or Meagan Shorey at 706-332-8171.
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I had the opportunity to help the Crossroads Pregnancy Center with public relations in the spring of 2009. I met with the client services manager weekly to stay on top of the latest news and then distributed it to the community as well as working on internal projects for the Center.
I wrote press releases and PSAs about upcoming events, fundraisers, and ongoing projects at the Center. I constructed a media list where I sent these press releases and PSAs. The Union Recorder, a local newspaper, included some on their online weekly event calendar. I also designed an abstinence brochure for the Center, so they could share their message with teenagers in a colorful, attention grabbing way.
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For immediate releaseFeb. 12, 2009Contact: Pam [email protected] Lowery
Crossroads Pregnancy Center Training
The Crossroads Pregnancy Center will conduct volunteer training Feb. 20 and 21 from 9 a.m. to 4 p.m. at the center headquarters at 451 South Wayne Street. The center needs volunteers and is excited to welcome those interested. They are expecting approximately 20 new volunteers to complete the training that weekend. “Volunteers will be trained in the services of the Center,” said Pam Alford, Client Services Manager of Crossroads Pregnancy Center. “Trainings are like a retreat—it’s a good spiritual time.” Breakfast will be served Saturday morning and lunch will be served on Friday and Saturday during the training. “If you are interested in volunteering, please come by and meet us,” Alford said. “We really need volunteers.” Currently, the Crossroads Pregnancy Center is open Tuesday through Thursday from 10 a.m. to 4 p.m. “Our goal is to be open another day and an evening,” Alford said. “If our clients have a problem over the weekend, they can’t come in until Tuesday.” The Crossroads Pregnancy Center is a pro-life Christian ministry committed to presenting the gospel of Jesus Christ by word and deed to those affected by a crisis pregnancy and to educate and inform the community on the importance of premarital sexual abstinence and the sanctity of human life. For more information about the Crossroads Pregnancy Center or the Crossroads Pregnancy Center training, contact Pam Alford at 478-452-7376 or email her at [email protected].
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For immediate releaseApril 8, 2009Contact: Pam [email protected] Andrea Lowery
Baby Bottle Boomerang—Change for a Change of Heart
On Mother’s Day, the Crossroads Pregnancy Center will kick off its “Baby Bottle Boomerang” fundraiser. The fundraiser is an opportunity for business, churches, and individuals in the community to support the Crossroads Pregnancy Center. Participants will receive a baby bottle and will return it full of money to the center by Father’s Day. “Essentially, we throw the baby bottles into the community, and they come back full of money—like a boomerang,” said Client Services Manager Pam Alford. “We like to see the baby bottles come back with sliver or paper in them too, not just copper.” The funds raised in the “Baby Bottle Boomerang” are used to help women who come to the center. The Crossroads Pregnancy Center does a number of things to help women in a crisis pregnancy situation such as pregnancy testing, pregnancy assistance, childbirth education classes, parenting classes, and the Earn While You Learn program, which gives expecting mothers a chance to earn maternity and baby supplies. “It is meaningful for us to start ‘Baby Bottle Boomerang’ on Mother’s Day because we are helping mothers help their babies,” Alford said. Baby bottles can be picked up from the center located at 451 S. Wayne Street. The Crossroads Pregnancy Center is open every Tuesday, Wednesday, and Thursday from 10 a.m. to 4 p.m.
The Crossroads Pregnancy Center is a pro-life Christian ministry committed to presenting the gospel of Jesus Christ by word and deed to those affected by a crisis pregnancy and to educate and inform the community on the importance of premarital sexual abstinence and the sanctity of human life. For more information about the Crossroads Pregnancy Center or “Baby Bottle Boomerang,” contact Pam Alford at 478-452-7376 or email her at [email protected].
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PSA April 28, 2009Crossroads Pregnancy CenterContact: Judy Butler478-452-7376Word count: 85Run time ≈ 1 min
Beginning Mother’s Day May 10 the Crossroads Pregnancy Center kicks off its “Baby Bottle Boomerang”
fundraiser. Pick up your bottle from the center located at 451 South Wayne Street in Milledgeville. Fill the
bottle with money and bring it back to the center by Father’s Day June 21. Funds raised are used to support the
center as it helps women in crisis pregnancy. The center is open Tuesday through Thursday from 10 a.m. to 4
p.m. For more information on “Baby Bottle Boomerang” call 478-452-7376.
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