Public relations and publicity department organization, objectives, activities of Nepal Tourism Board

Presented by : Sukhdeep Kaur

Where exactly is Nepal ?

Tourism in Nepal

There are several exquisite tourism products in Nepal. The diversity in culture, nature and ethnicity makes it a destination par excellence. Within a short distance, one who is spellbound to find the highest points of the world will also see the lowest points. There is the tuna climate. There is the warm climate. Along with this, Nepal’s advantage is that it has well established tourism destinations and human resources.

The annaual report of tourism shows that only 40% Of female travelled to Nepal compared to 60 % males travelling to Nepal.Highest ratio is of age group 31 to 45 followed by 46-60 years age group

Top five countries from where travellers are visiting Nepalare India followed by Sri lanka ,U.k,China and U.S.A

Wht are the weak points of Nepal tourism?

1. Inadequate and lack of effective Branding2.Instability in Government3.lack of direct air connectivity with europe And U.S.A. And expensive air tickets4.Weak infrastucture .5. Lack of relations with other countries other than India,Tibet and Britain6.Lack of resource endowment7.Failed to collaborate with private sector for promotion of international tourism.8.Failing of the NTB to do publicity in international arena,lack of investment

Objectives and activities of Public relations and publicity department of NTB

The main objective of NTB is to establish Nepal as a premiere holiday destination in international arena with definite brand image. NTB is leading Nepal's participation in WTM with 18 Nepalese tourism companieS.

Activities of PR and PromotingOrganization of NT

Long term Objectives

Generate support from media, trade and other related partners Upgrade existing promotional collateral

and create new ones Improve and smoothen communication through e-newsletter, newsletter, e-mails

and Hotline Develop linkage and provide facilitation support to travel intermediaries To position nepal as a holiday

destination for weekend breaks, lifetime experiences and amazing adventures with special interest products comprising of nature, culture and adventure

To improve the spatial distribution of visitors across the country at the same time addressing the seasonality issue and to foster the growth of new tourism areas

TO SHIFT THE MEDIA TO MASS MEDIA

To increase the average length of stay as well

as the spends of the international visitors. Short term Objectives

Position/establish Destination brand in major international markets

Increase interaction/network (Face to Face) with the international travel trade and widen the database of nepal selling Tour Operators in major markets

. Engage in direct promotions for consumers Focus promoting niche tourism products & sustainable tourism products liaise with the concerned authorities and stakeholders

to increase Air Accessibility/ Charter Flights, air seats capacity.

Manage crisis

STRATEGIES

1.Work with International Mass media2.Coordinate with Nepalese diplomatic missions/Honorary PRRs abroad and nepali communities for the promotion of nepal3.Conduct familiarization tours for media and tour operators4. Help attract major international events to nepal for further growth of nepalese tourism.

PUBLIC RELATIONSand PUBLICITY

Trade Fairs, Sales missions and Road Shows• Press Meet, Press Release, Situation Update, Advertorials etc.• Promotional programs in collaboration/partnership

with Diplomatic Missions, Honorary HPRR, nepali Communities, Trade and

Media• Advertisement/Advertorials, Hoarding and signage• Familiarization Tours • Speeches, Reports, Presentations, Destination Write-ups etc. • Tour Operator’s Meet• Talk Shows, Seminars, Conference, Workshops• Film/Documentaries/Multimedia/Montage• E-Newsletter, Newsletter• Website and E-Collateral• Dispatch and personal counseling to visitors through email, telephone, fax

TOOLS & ACTIVITIES

Thanks for your kind attention