Public Relations has a role not to only attract visitors but to keep them happy once they arrive....
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Transcript of Public Relations has a role not to only attract visitors but to keep them happy once they arrive....
![Page 1: Public Relations has a role not to only attract visitors but to keep them happy once they arrive. LIKE sports and entertainment, travel draws $$$$$$](https://reader036.fdocuments.us/reader036/viewer/2022082517/56649d9f5503460f94a8a8a7/html5/thumbnails/1.jpg)
Public Relations has a role not to only attract visitors but to keep them happy once they arrive.
LIKE sports and entertainment, travel
draws $$$$$$
![Page 2: Public Relations has a role not to only attract visitors but to keep them happy once they arrive. LIKE sports and entertainment, travel draws $$$$$$](https://reader036.fdocuments.us/reader036/viewer/2022082517/56649d9f5503460f94a8a8a7/html5/thumbnails/2.jpg)
The practice of travel Public Relations has involved three steps!1. stimulating the public’s desire to visit a place2. Arranging for the travelers to reach it 3. Making certain that visitors are comfortable, well treated, and entertained when they get there
![Page 3: Public Relations has a role not to only attract visitors but to keep them happy once they arrive. LIKE sports and entertainment, travel draws $$$$$$](https://reader036.fdocuments.us/reader036/viewer/2022082517/56649d9f5503460f94a8a8a7/html5/thumbnails/3.jpg)
- literature-sponsor travel affairs- encourage group travel by showing destination films at invitational meetings
Stimulation is accomplished - Through travel articles in both newspapers and magazines-Brochures distributed through by travel agents-Direct mail -Travel films-Videos-Presentations through the web
U.S Travel agencies distribute
![Page 4: Public Relations has a role not to only attract visitors but to keep them happy once they arrive. LIKE sports and entertainment, travel draws $$$$$$](https://reader036.fdocuments.us/reader036/viewer/2022082517/56649d9f5503460f94a8a8a7/html5/thumbnails/4.jpg)
Good treatment is the key. GOOD TREATMENT OF TRAVELERS ARE A CRITICAL PHASE OF TRAVEL PROMOTION. (bad hotels, rude people, misplaced luggage,)Friends tell friends EVERYTHING!
Careful training of travel personnel is
essential.
- People are going to depend more on other
people to others to feel at home because it is
different surroundings.
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September 11th in New York, Washington D.C., and Pennsylvania created people to be scared and uncertain about traveling.
Travel Industry Association of America estimates- $43 billion lost revenue- lost 527,000 tourism- related jobs
President Bush- two public service announcements to encourage people to travel
SECURITY was strengthened EVERYWHERE!
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INTERNET- huge impact on travel* air line tickets *hotel accommodations* travel packets (shopped and booked on web)
websites such as travelocity.com
-websites provide not only complete air line booking but sends e-mail notifications to members of fare changes for itineraries selected by online users
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Travel promoters identify Target audiences AND special appeals and trips for them.
Packaging is a key word for Travel public Relations.
Package: prepaid arrangements for
-transportation-meals-entertainment -With a Professional escort to handle the details
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*Retired people have time to travel and have money. *Hotels, motels, and airlines offer discounts to attract them. * Alert travel promoters design trips with them in mind.
* They find things such as little walking and so on.
Largest Travel audience = seniors