Public Relations for Entrepreneurs | Workshop Deck
19
“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.”
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Transcript of Public Relations for Entrepreneurs | Workshop Deck
“Half the money I spend on advertising is wasted; the trouble is, I
don't know which half.”
99%
WHO AM I?
What are the problems with public relations?
PRICE RELEVANCE
ACCESSIBILITY TRANSPARENCY
No way to measure activity.
clear definitions
PR = a process of building & maintaining key relationships
Marketing = compelling specific people to take defined (commercially valuable) action
Publicity = noise.
Marketing communication = publicity with a clear call to action (CTA)
Find what works
Build actionable relationships
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